{"id":12103,"date":"2022-05-17T11:44:39","date_gmt":"2022-05-17T04:44:39","guid":{"rendered":"https:\/\/hostify.vn\/blog\/?p=12103"},"modified":"2022-05-17T11:44:39","modified_gmt":"2022-05-17T04:44:39","slug":"google-tag-manager-la-gi-cai-dat-su-dung-gtm","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/google-tag-manager-la-gi-cai-dat-su-dung-gtm\/","title":{"rendered":"Google Tag Manager l\u00e0 g\u00ec? C\u00e1ch c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng GTM 2022"},"content":{"rendered":"<h2>Google Tag Manager l\u00e0 g\u00ec?<\/h2>\n<p><strong>Google Tag Manager<\/strong> (GTM) l\u00e0 tr\u00ecnh qu\u1ea3n l\u00ed th\u1ebb c\u1ee7a Google, m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p b\u1ea1n c\u1eadp nh\u1eadt v\u00e0 qu\u1ea3n l\u00fd c\u00e1c th\u1ebb (tag) trong website, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng th\u1ebb theo d\u00f5i website nh\u01b0 Google Analytics, th\u1ebb ti\u1ebfp th\u1ecb l\u1ea1i nh\u01b0 Google Ads, Facebook Pixel, th\u1ebb t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i nh\u01b0 Google Optimize, Hotjar, Crazy Egg hay\u00a0qu\u1ea3n l\u00fd c\u00e1c th\u1ebb JavaScript v\u00e0 HTML\u2026<\/p>\n<p>S\u1ed1 l\u01b0\u1ee3ng th\u1ebb \u00edt hay nhi\u1ec1u t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn d\u1ecbch marketing v\u00e0 chi\u1ebfn d\u1ecbch c\u1ea5p \u0111\u1ed9 c\u00e0ng cao th\u00ec b\u1ea1n s\u1ebd ph\u1ea3i c\u1ea7n c\u00e0i c\u00e0ng nhi\u1ec1u th\u1ebb. C\u00f2n v\u1edbi<a href=\"https:\/\/hostify.vn\/blog\/google-tag-manager-la-gi-cai-dat-su-dung-gtm\/\" target=\"_blank\" rel=\"noopener\">\u00a0<strong>Google Tag Manager<\/strong><\/a>, b\u1ea1n s\u1ebd c\u00e0i \u0111\u1eb7t v\u00e0 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c th\u1ebb trong ch\u00ednh c\u00f4ng c\u1ee5 n\u00e0y m\u00e0 kh\u00f4ng li\u00ean quan t\u1edbi code website, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u1ea3m r\u1ee7i ro v\u1edbi website v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i l\u1eadp tr\u00ecnh vi\u00ean, ch\u01b0a k\u1ec3 \u0111\u1ebfn website ph\u1ea3i load nhi\u1ec1u \u0111o\u1ea1n JS s\u1ebd l\u00e0m gi\u1ea3m t\u1ed1c \u0111\u1ed9 load c\u1ee7a website.<\/p>\n<div id=\"attachment_12105\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12105\" class=\"size-full wp-image-12105\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-1.webp\" alt=\"Google Tag Manager l\u00e0 g\u00ec? C\u00e1ch c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng GTM 2022\" width=\"800\" height=\"535\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-1.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-1-300x201.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-1-768x514.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12105\" class=\"wp-caption-text\">Google Tag Manager (GTM) l\u00e0 tr\u00ecnh qu\u1ea3n l\u00ed th\u1ebb c\u1ee7a Google<\/p><\/div>\n<h2>L\u1ee3i \u00edch c\u1ee7a Google Tag Manager<\/h2>\n<h3>L\u1ee3i \u00edch t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i v\u00e0 ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<ul>\n<li>H\u1ed7 tr\u1ee3 tracking to\u00e0n b\u1ed9 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/li>\n<li>T\u00ednh n\u0103ng testing hi\u1ec3u r\u00f5 h\u01a1n s\u1ef1 hi\u1ec7u qu\u1ea3 ra sao, react c\u1ee7a website theo th\u1eddi gian th\u1ef1c t\u1eeb \u0111\u00e2y s\u1ebd c\u00f3 c\u00e1c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p theo m\u1ee5c ti\u00eau.<\/li>\n<li>D\u1ec5 d\u00e0ng duplicate, re-use template khi b\u1ea1n c\u1ea7n<\/li>\n<li>Gi\u00fap track c\u1ea3 Sub Domain ho\u1eb7c Cross Domain\u2026<\/li>\n<li>C\u00e1c l\u1ee3i \u00edch kh\u00e1c nh\u01b0: b\u1ea3o m\u1eadt, qu\u1ea3n l\u00fd version, qu\u1ea3n l\u00fd user, workspace\u2026<\/li>\n<\/ul>\n<h3>L\u1ee3i \u00edch c\u1ee7a GTM trong t\u1ed1i \u01b0u SEO<\/h3>\n<ul>\n<li>Ch\u00e8n schema v\u00e0o website (n\u1ebfu giao di\u1ec7n b\u1ea1n kh\u00f4ng h\u1ed7 tr\u1ee3) \u1edf t\u1eebng page n\u1ebfu b\u1ea1n mu\u1ed1n<\/li>\n<li>M\u1ed9t c\u00e1ch \u0111\u1ec3 ch\u00e8n schema t\u1ef1 \u0111\u1ed9ng cho to\u00e0n b\u1ed9 page tr\u00ean website b\u1ea1n gi\u1ed1ng plugin c\u1ee7a Yoast SEO n\u1ebfu b\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng wordpress.<\/li>\n<li>G\u1eafn tracking ng\u01b0\u1eddi d\u00f9ng: Gi\u00fap th\u1ea5u hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch c\u1ea3i thi\u1ec7n c\u00e1c tr\u1ea3i nghi\u1ec7m li\u00ean quan nh\u01b0 n\u1ed9i dung website, UX\/UI\u2026<\/li>\n<\/ul>\n<h2>C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a Google Tag Manager<\/h2>\n<h3>Tag (Th\u1ebb)<\/h3>\n<p>Th\u1ebb\u00a0l\u00e0 m\u1ed9t \u0111o\u1ea1n m\u00e3 theo d\u00f5i s\u1ef1 ki\u1ec7n do m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn \u0111\u01b0a ra nh\u01b0 Google \u0111\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi v\u00e0o Website c\u1ee7a m\u00ecnh.<\/p>\n<h3>Trigger (Tr\u00ecnh k\u00edch ho\u1ea1t)<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u ki\u1ec7n cho ph\u00e9p 1 th\u1ebb (tag) ho\u1ea1t \u0111\u1ed9ng. V\u00ed d\u1ee5: \u0110i\u1ec1u ki\u1ec7n \u201c\u0110\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng\u201d =&gt; \u201cX\u00e1c nh\u1eadn \u0111\u0103ng k\u00fd \u0111\u01a1n h\u00e0ng\u201d s\u1ebd l\u00e0 tag ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h3>Variable (Bi\u1ebfn)<\/h3>\n<p>B\u1ea1n c\u1ea7n publish c\u00e1c thay \u0111\u1ed5i sau khi l\u01b0u Trigger v\u00e0o Tag m\u1edbi. Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u00f3 kh\u00e1 nhi\u1ec1u bi\u1ebfn \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn. C\u00e1c bi\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o s\u1eb5n v\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o ra bi\u1ebfn t\u00f9y ch\u1ec9nh b\u1ed5 sung. C\u00e1c bi\u1ebfn t\u00f9y ch\u1ec9nh ho\u1eb7c bi\u1ebfn t\u00edch h\u1ee3p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh c\u1ea5u h\u00ecnh s\u1eb5n \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho \u1ee9ng d\u1ee5ng khi c\u1ea7n thi\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c bi\u1ebfn n\u00e0y \u0111\u1ec3 chuy\u1ec3n th\u00f4ng tin v\u00e0o th\u1ebb ho\u1eb7c trong \u0111i\u1ec1u ki\u1ec7n tr\u00ecnh k\u00edch ho\u1ea1t.<\/p>\n<h3>L\u1edbp d\u1eef li\u1ec7u (Data Layer)<\/h3>\n<p>Data Layer l\u00e0 \u0111\u1ecbnh d\u1ea1ng c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c hi\u1ec3u b\u1edfi tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb. Data Layer \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ghi nh\u1edb d\u1eef li\u1ec7u t\u1ea1m th\u1eddi. \u0110\u1ed3ng th\u1eddi, Data Layer c\u0169ng gi\u00fap b\u1ea1n di chuy\u1ec3n d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng t\u1eeb website ho\u1eb7c \u1ee9ng d\u1ee5ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng sang c\u00e1c th\u1ebb, tr\u00ecnh k\u00edch ho\u1ea1t ho\u1eb7c c\u00e1c bi\u1ebfn kh\u00e1c trong tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb kh\u00e1c.<\/p>\n<h2>C\u00e1ch c\u00e0i \u0111\u1eb7t Google Tag Manager<\/h2>\n<p>\u0110\u1ec3\u00a0c\u00e0i \u0111\u1eb7t Google Tag Manager\u00a0b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo c\u00e1c b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n<h3>B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n GTM<\/h3>\n<p>B\u1ea1n truy c\u1eadp <a href=\"https:\/\/tagmanager.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/tagmanager.google.com<\/a>, ti\u1ebfp theo \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google v\u00e0 t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n GTM.<\/p>\n<p><em>Ph\u1ea7n Th\u00eam t\u00e0i kho\u1ea3n m\u1edbi:<\/em><\/p>\n<p>\u1ede m\u1ee5c t\u00ean t\u00e0i kho\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ean g\u1ecdi b\u1ea5t k\u1ef3, tuy nhi\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng t\u00ean c\u00f4ng ty ho\u1eb7c t\u00ean website c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ec7n cho vi\u1ec7c qu\u1ea3n l\u00fd.<\/p>\n<p>Ti\u1ebfp theo b\u1ea1n ch\u1ecdn Qu\u1ed1c gia.<\/p>\n<div id=\"attachment_12106\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12106\" class=\"wp-image-12106 size-full\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-3.webp\" alt=\"Google Tag Manager (GTM) l\u00e0 tr\u00ecnh qu\u1ea3n l\u00ed th\u1ebb c\u1ee7a Google\" width=\"800\" height=\"589\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-3.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-3-300x221.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-3-768x565.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12106\" class=\"wp-caption-text\">T\u1ea1o t\u00e0i kho\u1ea3n Google Tag Manager<\/p><\/div>\n<p><em>Ph\u1ea7n thi\u1ebft l\u1eadp v\u00f9ng ch\u1ee9a:<\/em><\/p>\n<p>Trong m\u1ee5c \u201c<strong>T\u00ean v\u00f9ng ch\u1ee9a\u201d<\/strong> c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u00ean t\u00e0i kho\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1n b\u1ea5t k\u1ef3 t\u00ean g\u00ec \u0111\u1ec3 ti\u1ec7n cho vi\u1ec7c b\u1ea1n theo d\u00f5i.<\/p>\n<p>\u1ede m\u1ee5c <strong>n\u1ec1n t\u1ea3ng m\u1ee5c ti\u00eau<\/strong>, b\u1ea1n s\u1ebd click ch\u1ecdn n\u01a1i b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng container nh\u01b0: web, IOS, AMP, Android.<\/p>\n<p>Ti\u1ebfp \u0111\u00f3 b\u1ea1n ch\u1ecdn v\u00e0o n\u00fat\u00a0\u201c<strong>T\u1ea1o<\/strong>\u201c.<\/p>\n<h3>B\u01b0\u1edbc 2: G\u1eafn m\u00e3 code Google Tag Manager v\u00e0o website<\/h3>\n<p>Sau khi click v\u00e0o n\u00fat \u201c<strong>T\u1ea1o<\/strong>\u201c xong, m\u1ed9t c\u1eeda s\u1ed5 s\u1ebd hi\u1ec7n ra hi\u1ec3n th\u1ecb nh\u1eefng th\u00f4ng tin v\u1ec1 \u0111i\u1ec1u kho\u1ea3n \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"https:\/\/hostify.vn\/blog\/google-tag-manager-la-gi-cai-dat-su-dung-gtm\/\" target=\"_blank\" rel=\"noopener\"><strong>Google Tag Manager<\/strong><\/a>. B\u1ea1n ch\u1ecdn <strong>\u0111\u1ed3ng \u00fd<\/strong> v\u00e0 ch\u1ecdn ti\u1ebfp <strong>C\u00f3<\/strong>.<\/p>\n<p>Ngay l\u1eadp t\u1ee9c s\u1ebd c\u00f3 m\u1ed9t b\u1ea3ng hi\u1ec3n th\u1ecb 2 m\u00e3 code c\u1ee7a v\u00f9ng ch\u1ee9a b\u1ea1n v\u1eeba t\u1ea1o hi\u1ec7n l\u00ean nh\u01b0 sau:<\/p>\n<p>\u0110o\u1ea1n m\u00e3 \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n d\u00e1n v\u00e0o trong c\u1eb7p th\u1ebb\u00a0<\/p>\n<p>\u0110o\u1ea1n m\u00e3 th\u1ee9 2, b\u1ea1n c\u1ea7n d\u00e1n v\u00e0o trong c\u1eb7p th\u1ebb\u00a0<\/p>\n<div id=\"attachment_12107\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12107\" class=\"size-full wp-image-12107\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-4.webp\" alt=\"T\u1ea1o t\u00e0i kho\u1ea3n Google Tag Manager\" width=\"800\" height=\"370\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-4.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-4-300x139.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-4-768x355.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12107\" class=\"wp-caption-text\">G\u1eafn m\u00e3 code Google Tag Manager v\u00e0o website<\/p><\/div>\n<p>\u0110\u1ec3 ki\u1ec3m tra l\u1ea1i b\u1ea1n c\u00e0i \u0111\u1eb7t <strong>Google Tag Manager<\/strong> \u0111\u00e3 \u0111\u00fang ch\u01b0a, b\u1ea1n c\u00f3 th\u1ec3 c\u00e0i c\u00f4ng c\u1ee5\u00a0Google Tag Assistant\u00a0v\u00e0o tr\u00ecnh duy\u1ec7t Chrome c\u1ee7a m\u00ecnh. Sau khi c\u00e0i \u0111\u1eb7t xong, b\u1ea1n ch\u1ec9 c\u1ea7n b\u1eadt trang web c\u1ee7a m\u00ecnh l\u00ean, nh\u1ea5p v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng Tag Assistant tr\u00ean thanh c\u00f4ng c\u1ee5.<\/p>\n<ul>\n<li>Khi th\u1ebb Tag Manager c\u00f3 m\u00e0u v\u00e0ng ho\u1eb7c m\u00e0u xanh th\u00ec m\u00ecnh \u0111\u00e3\u00a0c\u00e0i \u0111\u1eb7t Google Tag Manager\u00a0th\u00e0nh c\u00f4ng.<\/li>\n<li>C\u00f2n n\u1ebfu th\u1ebb Tag Manager hi\u1ec7n m\u00e0u \u0111\u1ecf, l\u00e0 b\u1ea1n \u0111\u00e3 l\u00e0m sai b\u01b0\u1edbc n\u00e0o \u0111\u00f3 n\u00ean ch\u01b0a c\u00e0i \u0111\u1eb7t th\u00e0nh c\u00f4ng. H\u00e3y check l\u1ea1i v\u1ecb tr\u00ed \u0111\u1eb7t th\u1ebb c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<h2>H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Google Tag Manager\u00a0<\/h2>\n<h3>Th\u00eam tags m\u1edbi<\/h3>\n<p><strong>B\u01b0\u1edbc 1:<\/strong> T\u1ea1i giao di\u1ec7n Google Tag Manager, ch\u1ecdn v\u00e0o \u201c<strong>Th\u1ebb m\u1edbi\u201d<\/strong> v\u00e0 \u0111\u1eb7t t\u00ean cho Tag theo \u00fd b\u1ea1n mu\u1ed1n.<\/p>\n<div id=\"attachment_12108\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12108\" class=\"size-full wp-image-12108\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-5.webp\" alt=\"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Google Tag Manager\u00a0\" width=\"800\" height=\"427\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-5.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-5-300x160.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-5-768x410.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12108\" class=\"wp-caption-text\">Th\u00eam Tag m\u1edbi<\/p><\/div>\n<p><strong>B\u01b0\u1edbc 2:<\/strong> Ti\u1ebfp theo c\u1ea7n l\u1ef1a ch\u1ecdn d\u1ea1ng Th\u1ebb b\u1ea1n mu\u1ed1n. S\u1ebd c\u00f3 nhi\u1ec1u d\u1ea1ng th\u1ebb \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn, \u1edf \u0111\u00e2y b\u1ea1n s\u1ebd ch\u1ecdn\u00a0<strong>Google Analytics: Universal Analytics<\/strong><\/p>\n<p><strong>B\u01b0\u1edbc 3:<\/strong> C\u1ea5u h\u00ecnh th\u1ebb c\u1ee7a b\u1ea1n<\/p>\n<p>\u1ede m\u1ee5c \u201c<strong>L\u01b0\u1ee3t theo d\u00f5i<\/strong>\u201d m\u00ecnh ch\u1ecdn \u201c<strong>L\u01b0\u1ee3t xem trang<\/strong>\u201d. Ngo\u00e0i ra c\u00f2n c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nh\u01b0: S\u1ef1 ki\u1ec7n, Giao d\u1ecbch, Th\u1eddi gian Trang tr\u00ed bi\u1ec3u m\u1eabu\u2026 M\u1ed7i d\u1ea1ng \u201cL\u01b0\u1ee3t theo d\u00f5i\u201d s\u1ebd c\u00f3 m\u1ed9t ki\u1ec3u theo d\u00f5i ri\u00eang.<\/p>\n<div id=\"attachment_12109\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12109\" class=\"size-full wp-image-12109\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-6.webp\" alt=\"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Google Tag Manager \" width=\"800\" height=\"546\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-6.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-6-300x205.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-6-768x524.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12109\" class=\"wp-caption-text\">C\u1ea5u h\u00ecnh th\u1ebb c\u1ee7a b\u1ea1n<\/p><\/div>\n<p>\u1ede m\u1ee5c \u201c<strong>C\u00e0i \u0111\u1eb7t Google Analytics<\/strong>\u201d b\u1ea1n s\u1ebd ch\u1ecdn \u201cBi\u1ebfn m\u1edbi\u201d, \u0111\u1eb7t t\u00ean cho bi\u1ebfn n\u00e0y v\u00e0 nh\u1eadp m\u00e3 Tracking ID c\u1ee7a Google Analytics UA sau \u0111\u00f3 nh\u1ea5n \u201c<strong>L\u01b0u<\/strong>\u201d l\u00e0 xong.<\/p>\n<div id=\"attachment_12110\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12110\" class=\"size-full wp-image-12110\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-7.webp\" alt=\"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Google Tag Manager \" width=\"800\" height=\"532\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-7.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-7-300x200.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-7-768x511.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12110\" class=\"wp-caption-text\">C\u00e0i \u0111\u1eb7t Google Analytics<\/p><\/div>\n<p>C\u00e1ch l\u1ea5y Tracking ID c\u1ee7a Google Analytics: B\u1ea1n truy c\u1eadp Google Analytics &gt; v\u00e0o ph\u1ea7n Admin -&gt; Property -&gt; Property Settings \u0111\u1ec3 l\u1ea5y ID nh\u00e9.<\/p>\n<p>Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n t\u00edch v\u00e0o m\u1ee5c \u201c<strong>B\u1eadt c\u00e0i \u0111\u1eb7t ghi \u0111\u00e8 cho th\u1ebb n\u00e0y<\/strong>\u201d th\u00ec b\u1ea1n ch\u1ec9 c\u1ea7n nh\u1eadp Tracking ID ngay ph\u00eda d\u01b0\u1edbi l\u00e0 xong, kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ea1o bi\u1ebfn m\u1edbi.<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh tr\u00ecnh k\u00edch ho\u1ea1t (Triggers)<\/h3>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n mu\u1ed1n b\u00e1o c\u00e1o s\u1ed1 page view khi c\u00f3 ai \u0111\u00f3 truy c\u1eadp v\u00e0o website. V\u00ec v\u1eady ta s\u1ebd ch\u1ecdn <strong>all page ( t\u1ea5t c\u1ea3 c\u00e1 trang)<\/strong> t\u1eeb danh s\u00e1ch c\u00e1c triggers c\u00e0i s\u1eb5n. Sau \u0111\u00f3 b\u1ea1n \u1ea5n <strong>L\u01b0u <\/strong>l\u00e0 xong.<\/p>\n<div id=\"attachment_12111\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12111\" class=\"size-full wp-image-12111\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-8.webp\" alt=\"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Google Tag Manager \" width=\"800\" height=\"534\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-8.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-8-300x200.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-8-768x513.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12111\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh tr\u00ecnh k\u00edch ho\u1ea1t (Triggers)<\/p><\/div>\n<h3>Th\u00eam Variable m\u1edbi<\/h3>\n<p>C\u00f3 hai lo\u1ea1i bi\u1ebfn trong GTM \u0111\u00f3 l\u00e0:<\/p>\n<ul>\n<li>Built-in variable (C\u00e1c bi\u1ebfn c\u00f3 s\u1eb5n trong GTM)<\/li>\n<li>User-defined variable (C\u00e1c bi\u1ebfn do ng\u01b0\u1eddi d\u00f9ng x\u00e1c \u0111\u1ecbnh)<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 1:<\/strong> Click v\u00e0o <strong>\u201cBi\u1ebfn\u201d<\/strong> t\u1ea1i thanh c\u00f4ng c\u1ee5 b\u00ean tr\u00e1i tr\u00ean tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb <strong>google tag manager<\/strong><\/p>\n<p><strong>B\u01b0\u1edbc 2:<\/strong> Ch\u1ecdn ki\u1ec3u bi\u1ebfn b\u1ea1n mu\u1ed1n t\u1ea1o<\/p>\n<p>\u1ede m\u1ee5c \u201c<strong>Bi\u1ebfn do ng\u01b0\u1eddi d\u00f9ng x\u00e1c \u0111\u1ecbnh<\/strong>\u201d, c\u00e1c b\u1ea1n ch\u1ecdn \u201cM\u1edbi m\u1ebb\u201d<\/p>\n<div id=\"attachment_12112\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12112\" class=\"size-full wp-image-12112\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-9.webp\" alt=\"Google Tag Manager l\u00e0 g\u00ec?\" width=\"800\" height=\"438\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-9.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-9-300x164.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/google-tag-manager-9-768x420.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12112\" class=\"wp-caption-text\">Th\u00eam Variable m\u1edbi<\/p><\/div>\n<p><strong>B\u01b0\u1edbc 3:<\/strong> \u0110\u1eb7t t\u00ean cho bi\u1ebfn v\u00e0 sau \u0111\u00f3 ch\u1ecdn lo\u1ea1i bi\u1ebfn b\u1ea1n mu\u1ed1n d\u00f9ng<\/p>\n<p><strong>B\u01b0\u1edbc 4:<\/strong> L\u01b0u c\u00e0i \u0111\u1eb7t c\u1ee7a b\u1ea1n l\u00e0 ho\u00e0n th\u00e0nh<\/p>\n<p>Hy v\u1ecdng qua nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u1ee7a Hostify.vn th\u00ec c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng Google tag manager.<\/p>\n<p>Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n<h3><span id=\"dang_ky_website_moi_tai_day_gtgtgtnbspgiai_phap_website_tron_goi_hostify\"><span id=\"dang_ky_website_moi_tai_day_gtgtgtgiai_phap_website_tron_goi_hostify\"><span id=\"dang_ky_website_moi_tai_day_gtgtgt_giai_phap_website_tron_goi_hostify\">\u0110\u0103ng k\u00fd Website m\u1edbi t\u1ea1i \u0111\u00e2y &gt;&gt;&gt;\u00a0<a href=\"https:\/\/www.hostify.vn\/\">Gi\u1ea3i ph\u00e1p website tr\u1ecdn g\u00f3i Hostify<\/a><\/span><\/span><\/span><\/h3>\n<p><strong>Th\u00f4ng tin li\u00ean h\u1ec7 t\u01b0 v\u1ea5n<\/strong><\/p>\n<ul>\n<li><strong>Website:<a href=\"https:\/\/www.hostify.vn\/\"> www.hostify.vn<\/a><\/strong><\/li>\n<li><strong>Li\u00ean h\u1ec7 K\u1ef9 thu\u1eadt:\u00a0<a href=\"tel:02471012369\">0247 1012 369 (Ph\u00edm 2)<\/a><\/strong><\/li>\n<li><strong>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/hostify.vn\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/hostify.vn<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager l\u00e0 g\u00ec? Google Tag Manager (GTM) l\u00e0 tr\u00ecnh qu\u1ea3n l\u00ed th\u1ebb c\u1ee7a Google, m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p b\u1ea1n c\u1eadp nh\u1eadt v\u00e0 qu\u1ea3n l\u00fd c\u00e1c th\u1ebb (tag) trong website, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng th\u1ebb theo d\u00f5i website nh\u01b0 Google Analytics, th\u1ebb ti\u1ebfp th\u1ecb l\u1ea1i nh\u01b0 Google Ads, Facebook Pixel, th\u1ebb t\u1ed1i&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[658,659,660,661],"class_list":["post-12103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-muc-khac","tag-cach-su-dung-google-tag-manager","tag-cai-dat-google-tag-manager","tag-google-tag-manager","tag-google-tag-manager-la-gi"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/12103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=12103"}],"version-history":[{"count":0,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/12103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/13072"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=12103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=12103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=12103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}