{"id":12260,"date":"2022-05-23T16:12:24","date_gmt":"2022-05-23T09:12:24","guid":{"rendered":"https:\/\/hostify.vn\/blog\/?p=12260"},"modified":"2022-05-23T16:12:24","modified_gmt":"2022-05-23T09:12:24","slug":"google-analytics-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/google-analytics-la-gi\/","title":{"rendered":"Google Analytics l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng Google Analytics 2022"},"content":{"rendered":"<h2>Google Analytics l\u00e0 g\u00ec?<\/h2>\n<p><strong><a href=\"https:\/\/hostify.vn\/blog\/google-analytics-la-gi\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>\u00a0<\/strong>(g\u1ecdi t\u1eaft GA) l\u00e0 c\u00f4ng c\u1ee5 SEO \u0111\u01b0\u1ee3c Google ph\u00e1t tri\u1ec3n \u0111\u1ec3 gi\u00fap theo d\u00f5i \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch b\u00e1o c\u00e1o c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 l\u01b0\u1ee3t truy c\u1eadp tr\u00ean website. Hay n\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean c\u1ee7a website gi\u00fap h\u1ecd ki\u1ec3m tra t\u1ed5ng th\u1ec3 t\u00ecnh tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p c\u1ea3i thi\u1ec7n.<\/p>\n<h2>Google Analytics ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o?<\/h2>\n<div id=\"attachment_12263\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12263\" class=\"size-full wp-image-12263\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-1.webp\" alt=\"Google analytics l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng Google Analytics 2022\" width=\"800\" height=\"419\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-1.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-1-300x157.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-1-768x402.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12263\" class=\"wp-caption-text\">Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google analytics l\u00e0 g\u00ec?<\/p><\/div>\n<h3>Thu th\u1eadp d\u1eef li\u1ec7u (Data Collection)<\/h3>\n<p>\u0110\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb c\u1ea7n t\u1ea1o t\u00e0i kho\u1ea3n Google Analytics v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t \u0111o\u1ea1n m\u00e3 Javascript c\u00e0i \u0111\u1eb7t tr\u1ef1c ti\u1ebfp v\u00e0o m\u00e3 ngu\u1ed3n website. \u0110o\u1ea1n m\u00e3 n\u00e0y c\u00f3 c\u01a1 ch\u1ebf thu th\u1eadp thao t\u00e1c, h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00f4ng c\u1ee5 Analytics ngo\u00e0i vi\u1ec7c thu th\u1eadp c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng, l\u01b0\u1ee3t click trang, th\u1eddi gian truy c\u1eadp trang, th\u00ec c\u00f2n thu th\u1eadp \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u c\u00e1c lo\u1ea1i thi\u1ebft b\u1ecb truy c\u1eadp v\u1edbi m\u1ee5c \u0111\u00edch ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u c\u01a1 b\u1ea3n v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3>X\u1eed l\u00fd d\u1eef li\u1ec7u (Configuration)<\/h3>\n<p>Sau khi thu th\u1eadp d\u1eef li\u1ec7u th\u00ec d\u1eef li\u1ec7u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ebfn m\u00e1y ch\u1ee7 c\u1ee7a Google v\u00e0 tr\u1ea3i qua qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb d\u1ea1ng d\u1eef li\u1ec7u s\u01a1 c\u1ea5p ban \u0111\u1ea7u sang d\u1ea1ng d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p. Sau \u0111\u00f3, <strong>Google Analytics<\/strong> s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 b\u00e1o c\u00e1o.<\/p>\n<h3>L\u1ecdc ch\u1ec9 s\u1ed1 c\u1ea7n theo d\u00f5i (Processing)<\/h3>\n<p>Nh\u00e0 cung c\u1ea5p Google cho b\u00ean qu\u1ea3n tr\u1ecb website l\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 mu\u1ed1n theo d\u00f5i th\u00f4ng qua b\u1ed9 l\u1ecdc Filter \u2013 do b\u1ea1n thi\u1ebft l\u1eadp v\u00e0 xu\u1ea5t ra c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd l\u00e0 khi th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 l\u01b0u trong database th\u00ec th\u00f4ng tin s\u1ebd kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c n\u1eefa. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i c\u1ea9n tr\u1ecdng n\u1ebfu s\u1eed d\u1ee5ng b\u1ed9 l\u1ecdc.<\/p>\n<h3>B\u00e1o c\u00e1o (Reporting)<\/h3>\n<p>Sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c x\u1eed l\u00fd xong, Google Analytics s\u1ebd b\u00e1o c\u00e1o v\u1edbi b\u1ea1n c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft. Khi \u0111\u00f3, ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o th\u1ed1ng k\u00ea c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn website.<\/p>\n<h2>H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng Google Analytics (2022)<\/h2>\n<p>Google Analytics\u00a0l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap theo d\u00f5i \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website. V\u00ec v\u1eady h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t, s\u1eed d\u1ee5ng qua c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h3>Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n v\u00e0 c\u00e1c \u0111\u1eb7c t\u00ednh<\/h3>\n<div id=\"attachment_12264\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12264\" class=\"size-full wp-image-12264\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-2.webp\" alt=\"Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n v\u00e0 c\u00e1c \u0111\u1eb7c t\u00ednh\" width=\"800\" height=\"391\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-2.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-2-300x147.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-2-768x375.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12264\" class=\"wp-caption-text\">Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n v\u00e0 c\u00e1c \u0111\u1eb7c t\u00ednh<\/p><\/div>\n<p>Sau khi \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n Google, b\u1ea1n <a href=\"https:\/\/marketingplatform.google.com\/about\/\" target=\"_blank\" rel=\"noopener\"><strong>truy c\u1eadp v\u00e0o Google Analytics<\/strong><\/a>, ti\u1ebfp theo ch\u1ecdn <strong>Sign into Google Analytics<\/strong> v\u00e0 \u0111i\u1ec1n c\u00e1c th\u00f4ng tin c\u1ee7a website \u0111\u1ec3 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n.<\/p>\n<p>Google Analytics th\u01b0\u1eddng ph\u00e2n c\u1ea5p c\u00e1c t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 x\u1ea3y ra. Vi\u1ec7c thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch t\u1ed5 ch\u1ee9c c\u00e1c website c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>Tr\u01b0\u1eddng h\u1ee3p 1:<\/strong>\u00a0N\u1ebfu b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t trang \u0111\u00edch th\u00ec b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n Google Analytics v\u1edbi m\u1ed9t thu\u1ed9c t\u00ednh website.<\/p>\n<p><strong>Tr\u01b0\u1eddng h\u1ee3p 2:<\/strong>\u00a0N\u1ebfu b\u1ea1n c\u00f3 2 website th\u00ec c\u1ea7n c\u00f3 th\u1ebb thi\u1ebft l\u1eadp hai t\u00e0i kho\u1ea3n kh\u00e1c nhau v\u00e0 c\u00e0i \u0111\u1eb7t t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u1edf tr\u01b0\u1eddng h\u1ee3p 1.\u00a0<\/p>\n<p><strong>Tr\u01b0\u1eddng h\u1ee3p 3:<\/strong>\u00a0N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u website ri\u00eang (\u00edt h\u01a1n 50) th\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u1ea5t c\u1ea3 web \u0111\u00f3 trong c\u00f9ng m\u1ed9t t\u00e0i kho\u1ea3n Google Analytics c\u00f3 t\u00ean \u201cBusiness\u201d. Sau \u0111\u00f3, thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n \u201cPersonal\u201d cho website c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>Tr\u01b0\u1eddng h\u1ee3p 4:<\/strong>\u00a0N\u1ebfu b\u1ea1n c\u00f3 tr\u00ean 50 website th\u00ec c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp t\u1eebng t\u00e0i kho\u1ea3n d\u00e0nh cho t\u1eebng trang \u0111\u00edch. ch\u1eb3ng h\u1ea1n nh\u01b0 123 Business, 124 Business,\u2026.<\/p>\n<h3>C\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i c\u1ee7a b\u1ea1n<\/h3>\n<p>Sau khi b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp xong t\u00e0i kho\u1ea3n Google Analytics, b\u1ea1n ch\u1ecdn v\u00e0o n\u00fat <strong>Get Tracking ID<\/strong>. B\u1ea1n s\u1ebd th\u1ea5y c\u00f3 m\u1ed9t b\u1ea3ng th\u1ec3 hi\u1ec7n c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a <strong>Google Analytics<\/strong> hi\u1ec7n l\u00ean. V\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ed3ng \u00fd nh\u1eefng \u0111i\u1ec1u kho\u1ea3n \u0111\u00f3, sau \u0111\u00f3 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c <strong>m\u00e3 Google Analytics<\/strong> c\u1ee7a m\u00ecnh.<\/p>\n<div id=\"attachment_12265\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12265\" class=\"size-full wp-image-12265\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-3.webp\" alt=\"Google analytics l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng Google Analytics 2022\" width=\"800\" height=\"361\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-3.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-3-300x135.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-3-768x347.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12265\" class=\"wp-caption-text\">C\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i c\u1ee7a b\u1ea1n<\/p><\/div>\n<p><em><strong>Xem th\u00eam&gt;&gt;&gt; <a href=\"https:\/\/hostify.vn\/blog\/toi-uu-seo-onpage-la-gi\/\" target=\"_blank\" rel=\"noopener\">T\u1ed1i \u01b0u SEO Onpage l\u00e0 g\u00ec? C\u00e1c ti\u00eau ch\u00ed c\u1ea7n c\u00f3 trong SEO Onpage<\/a><\/strong><\/em><\/p>\n<p><em>Vi\u1ec7c c\u00e0i \u0111\u1eb7t Google Analytics t\u00f9y thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng, theme v\u00e0 c\u00e1c plugin m\u00e0 website \u0111ang s\u1eed d\u1ee5ng. C\u1ee5 th\u1ec3:\u00a0<\/em><\/p>\n<p>N\u1ebfu website \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng c\u00e1c t\u1ec7p HTML, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam m\u00e3 theo d\u00f5i tr\u01b0\u1edbc th\u1ebb c\u1ee7a m\u1ed7i trang web. B\u1ea1n s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh so\u1ea1n th\u1ea3o v\u0103n b\u1ea3n v\u00e0 t\u1ea3i t\u1ec7p l\u00ean m\u00e1y ch\u1ee7.\u00a0<\/p>\n<p>N\u1ebfu website s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Shopify th\u00ec v\u00e0o ph\u1ea7n c\u00e0i \u0111\u1eb7t <strong>Online Store<\/strong>, d\u00e1n m\u00e3 theo d\u00f5i v\u00e0o n\u01a1i b\u1ea1n \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<\/p>\n<p>N\u1ebfu l\u00e0 blog tr\u00ean Tumblr, c\u1ea7n truy c\u1eadp v\u00e0o blog, nh\u1ea5n v\u00e0o n\u00fat <strong>Edit Theme<\/strong> \u1edf ph\u00eda tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i, sau \u0111\u00f3 b\u1ea1n nh\u1eadp Google Analytics ID v\u00e0o ph\u1ea7n c\u00e0i \u0111\u1eb7t.\u00a0<\/p>\n<h3>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/h3>\n<p>Sau khi b\u1ea1n \u0111\u00e3 c\u00e0i \u0111\u1eb7t xong m\u00e3 theo d\u00f5i website, b\u1ea1n s\u1ebd ph\u1ea3i thi\u1ebft l\u1eadp ti\u1ebfp m\u1ed9t c\u00e0i \u0111\u1eb7t nho nh\u1ecf (nh\u01b0ng c\u0169ng quan tr\u1ecdng) trong website profile tr\u00ean <strong>Google Analytics<\/strong>, \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e0i \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o m\u1ee5c Admin \u1edf ph\u00eda tr\u00ean \u0111\u1ea7u c\u1ee7a trang Google Analytics c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, b\u1ea1n nh\u1ea5n v\u00e0o ph\u1ea7n <strong>Goals <\/strong>(m\u1ee5c ti\u00eau) n\u1eb1m trong c\u1ed9t <strong>View <\/strong>(ch\u1ebf \u0111\u1ed9 xem).<\/p>\n<div id=\"attachment_12266\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12266\" class=\"size-full wp-image-12266\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-4.webp\" alt=\"Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eauv Google Analytics\" width=\"800\" height=\"387\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-4.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-4-300x145.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-4-768x372.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12266\" class=\"wp-caption-text\">Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/p><\/div>\n<p>Ti\u1ebfp theo, b\u1ea1n s\u1ebd \u0111\u1eb7t t\u00ean cho m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, ch\u1ecdn <strong>Destination. <\/strong>B\u1ea1n nh\u1ea5n v\u00e0o n\u00fat <strong>Next Step<\/strong> \u0111\u1ec3 chuy\u1ec3n sang b\u01b0\u1edbc nh\u1eadp URL trong tr\u01b0\u1eddng Destination\u00a0 v\u00e0 ch\u1ecdn ti\u1ebfp <strong>Begins with<\/strong>. B\u01b0\u1edbc ti\u1ebfp nh\u1ea5n v\u00e0o n\u00fat OFF c\u1ee7a tr\u01b0\u1eddng value \u0111\u1ec3 nh\u1eadp gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 v\u00e0o \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ch\u1ecdn <strong>Create Goal<\/strong> \u0111\u1ec3 ho\u00e0n t\u1ea5t thi\u1ebft l\u1eadp.<\/p>\n<h3>Thi\u1ebft l\u1eadp t\u00ecm ki\u1ebfm trang<\/h3>\n<p>M\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng kh\u00e1c gi\u00fap mang l\u1ea1i nhi\u1ec1u d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 <strong>T\u00ecm ki\u1ebfm trang<\/strong> khi website c\u1ee7a b\u1ea1n c\u00f3 h\u1ed9p t\u00ecm ki\u1ebfm. B\u1ea1n v\u00e0o menu Admin trong t\u00e0i kho\u1ea3n <strong>Google Analytics <\/strong>v\u00e0 ch\u1ecdn v\u00e0o <strong>View Setting<\/strong>. Ti\u1ebfp \u0111\u1ebfn b\u1ea1n h\u00e3y chuy\u1ec3n tr\u1ea1ng th\u00e1i <strong>ON<\/strong> cho ph\u1ea7n <strong>Site Search Setting.<\/strong>\u00a0<\/p>\n<p>Nh\u00ecn l\u1ea1i URL c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 tham s\u1ed1 truy v\u1ea5n l\u00fac n\u00e0y Google Analytics cho ph\u00e9p b\u1ea1n theo d\u00f5i b\u1ea5t c\u1ee9 t\u00ecm ki\u1ebfm n\u00e0o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean website. Nh\u1edd v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm tr\u00ean t\u1eebng trang c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n<h3>Th\u00eam c\u00e1c t\u00e0i kho\u1ea3n v\u00e0 thu\u1ed9c t\u00ednh b\u1ed5 sung<\/h3>\n<div id=\"attachment_12267\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12267\" class=\"size-full wp-image-12267\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-5.webp\" alt=\"Google analytics l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng Google Analytics 2022\" width=\"800\" height=\"420\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-5.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-5-300x158.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/05\/Google-Analytics-la-gi-5-768x403.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12267\" class=\"wp-caption-text\">Th\u00eam c\u00e1c t\u00e0i kho\u1ea3n v\u00e0 thu\u1ed9c t\u00ednh b\u1ed5 sung<\/p><\/div>\n<p><em><strong>Xem th\u00eam&gt;&gt;&gt; <a href=\"https:\/\/hostify.vn\/blog\/google-tag-manager-la-gi-cai-dat-su-dung-gtm\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager l\u00e0 g\u00ec? C\u00e1ch c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng GTM 2022<\/a><\/strong><\/em><\/p>\n<ul>\n<li>N\u1ebfu b\u1ea1n mu\u1ed1n th\u00eam t\u00e0i kho\u1ea3n Google Analytics m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y b\u1eb1ng c\u00e1ch quay l\u1ea1i tr\u00ecnh Admin v\u00e0 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft <strong>Create New Account.<\/strong><\/li>\n<li>T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n mu\u1ed1n th\u00eam m\u1ed9t website m\u1edbi v\u00e0o t\u00e0i kho\u1ea3n Google Analytics, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y trong Menu Admin v\u00e0 nh\u1ea5p v\u00e0o <strong>Create Property.<\/strong><\/li>\n<\/ul>\n<p>Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc \u0111\u00e3 n\u00eau ph\u00eda tr\u00ean. Khi \u0111\u00e3 c\u00e0i \u0111\u1eb7t Google Analytics tr\u00ean m\u1ed9t hay nhi\u1ec1u website, thi\u1ebft l\u1eadp xong m\u1ee5c ti\u00eau v\u00e0 t\u00ecm ki\u1ebfm trang, b\u1ea1n n\u00ean \u0111\u1ee3i kho\u1ea3ng 24 gi\u1edd \u0111\u1ec3 <strong>Google Analytics<\/strong> b\u1eaft \u0111\u1ea7u nh\u1eadn d\u1eef li\u1ec7u trang web. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<h3>Xem d\u1eef li\u1ec7u trong Google Analytics<\/h3>\n<p>Khi nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u <strong>Google Analytics<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a m\u00ecnh. L\u00fac nay b\u1ea1n h\u00e3y \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Analytics v\u00e0 xem b\u00e1o c\u00e1o <strong>Audience Overview<\/strong>.<\/p>\n<p>N\u1ebfu b\u1ea1n nhi\u1ec1u website th\u00ec h\u00e3y l\u1ef1a ch\u1ecdn m\u1ed9t website trong danh s\u00e1ch c\u00e1c website c\u1ee7a b\u1ea1n, sau \u0111\u00f3 xem b\u00e1o c\u00e1o Audience Overview c\u1ee7a website \u0111\u00f3. \u0110\u00e2y l\u00e0 b\u00e1o c\u00e1o \u0111\u1ea7u ti\u00ean trong h\u01a1n 50 b\u00e1o c\u00e1o s\u1eb5n c\u00f3 trong <strong>Google Analytics<\/strong>. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o nh\u1eefng b\u00e1o c\u00e1o kh\u00e1c b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o li\u00ean k\u1ebft Reporting n\u1eb1m \u1edf \u0111\u1ea7u trang.<\/p>\n<h3>C\u00e1c t\u00ednh n\u0103ng b\u00e1o c\u00e1o ti\u00eau chu\u1ea9n<\/h3>\n<p><strong>Google Analytics<\/strong>\u00a0cung c\u1ea5p cho b\u1ea1n r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn website. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 sau:\u00a0<\/p>\n<p><strong>Th\u1ed1ng k\u00ea t\u1ed5ng quan:<\/strong> B\u1ea1n v\u00e0o <strong>B\u00e1o C\u00e1o<\/strong> ch\u1ecdn <strong>Trang t\u1ed5ng quan<\/strong> v\u00e0o <strong>Trang t\u1ed5ng quan c\u1ee7a t\u00f4i<\/strong>: T\u1ea1i \u0111\u00e2y gi\u00fap b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u01b0 thi\u1ebft b\u1ecb truy c\u1eadp, h\u1ec7 \u0111i\u1ec1u h\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1ef7 l\u1ec7 tho\u00e1t trang trong ng\u00e0y\u2026<\/p>\n<p><strong>Th\u1ed1ng k\u00ea truy c\u1eadp theo th\u1eddi gian th\u1ef1c:<\/strong> B\u1ea1n ch\u1ecdn <strong>th\u1eddi gian th\u1ef1c<\/strong> ch\u1ecdn ti\u1ebfp <strong>t\u1ed5ng quan<\/strong>: \u1ede \u0111\u00e2y cho bi\u1ebft h\u00e0nh vi hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi website. C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1eddi gian trung b\u00ecnh phi\u00ean, trang \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t, ngu\u1ed3n truy c\u1eadp\u2026<\/p>\n<p><strong>Ki\u1ec3m tra t\u1eeb kh\u00f3a d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn website c\u1ee7a b\u1ea1n:<\/strong> Ch\u1ecdn <strong>s\u1ee9c thu h\u00fat<\/strong>, v\u00e0o <strong>T\u1eeb kh\u00f3a<\/strong> ch\u1ecdn <strong>C\u01a1 b\u1ea3n<\/strong>. C\u00f4ng c\u1ee5 <strong>Google Analytics<\/strong> s\u1ebd cung c\u1ea5p nh\u1eefng ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ea7n su\u1ea5t t\u00ecm ki\u1ebfm, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p><strong>Tra c\u1ee9u h\u00e0nh vi kh\u00e1ch truy c\u1eadp website:<\/strong> Ch\u1ecdn <strong>H\u00e0nh vi<\/strong> v\u00e0o <strong>L\u01b0u l\u01b0\u1ee3ng h\u00e0nh vi<\/strong>. B\u00e1o c\u00e1o th\u00f4ng k\u00ea m\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n so v\u1edbi truy c\u1eadp theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n nh\u1eadn bi\u1ebft r\u00f5 r\u00e0ng v\u1ea5n \u0111\u1ec1 x\u1ea5u \u0111ang x\u1ea3y ra v\u1edbi trang web nh\u01b0 v\u00ec sao kh\u00e1ch h\u00e0ng tho\u00e1t trang, v\u00ec \u0111\u00e2u m\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.\u00a0<\/p>\n<p><span id=\"dang_ky_website_moi_tai_day_gtgtgtgiai_phap_website_tron_goi_hostify\"><span id=\"dang_ky_website_moi_tai_day_gtgtgtnbspgiai_phap_website_tron_goi_hostify\"><span id=\"dang_ky_website_moi_tai_day_gtgtgt_giai_phap_website_tron_goi_hostify\"><strong>\u0110\u0103ng k\u00fd Website m\u1edbi t\u1ea1i \u0111\u00e2y<\/strong> &gt;&gt;&gt;\u00a0<a href=\"https:\/\/www.hostify.vn\/\">Gi\u1ea3i ph\u00e1p website tr\u1ecdn g\u00f3i Hostify<\/a><\/span><\/span><\/span><\/p>\n<p><strong>Th\u00f4ng tin li\u00ean h\u1ec7 t\u01b0 v\u1ea5n<\/strong><\/p>\n<ul>\n<li><strong>Website:<a href=\"https:\/\/www.hostify.vn\/\"> www.hostify.vn<\/a><\/strong><\/li>\n<li><strong>Li\u00ean h\u1ec7 K\u1ef9 thu\u1eadt:\u00a0<a href=\"tel:02471012369\">0247 1012 369 (Ph\u00edm 2)<\/a><\/strong><\/li>\n<li><strong>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/hostify.vn\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/hostify.vn<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics l\u00e0 g\u00ec? Google Analytics\u00a0(g\u1ecdi t\u1eaft GA) l\u00e0 c\u00f4ng c\u1ee5 SEO \u0111\u01b0\u1ee3c Google ph\u00e1t tri\u1ec3n \u0111\u1ec3 gi\u00fap theo d\u00f5i \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch b\u00e1o c\u00e1o c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 l\u01b0\u1ee3t truy c\u1eadp tr\u00ean website. Hay n\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean c\u1ee7a website gi\u00fap h\u1ecd&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[680,681,682],"class_list":["post-12260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-muc-khac","tag-cach-lay-ma-google-analytics","tag-google-analytics","tag-google-analytics-la-gi"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/12260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=12260"}],"version-history":[{"count":0,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/12260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/12262"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=12260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=12260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=12260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}