{"id":12528,"date":"2022-06-02T11:07:52","date_gmt":"2022-06-02T04:07:52","guid":{"rendered":"https:\/\/hostify.vn\/blog\/?p=12528"},"modified":"2022-06-02T11:07:52","modified_gmt":"2022-06-02T04:07:52","slug":"topic-cluster-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/topic-cluster-la-gi\/","title":{"rendered":"Topic Cluster l\u00e0 g\u00ec? 7 b\u01b0\u1edbc tri\u1ec3n khai hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<h2>Topic Cluster l\u00e0 g\u00ec?<\/h2>\n<p><a href=\"https:\/\/hostify.vn\/blog\/topic-cluster-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Topic Cluster<\/strong><\/a> l\u00e0 m\u1ed9t nh\u00f3m\u00a0c\u00e1c b\u00e0i vi\u1ebft c\u00f9ng ch\u1ee7 \u0111\u1ec1\u00a0\u0111\u01b0\u1ee3c gom l\u1ea1i v\u1edbi nhau hay ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u1ee5m ch\u1ee7 \u0111\u1ec1. M\u1ed7i b\u00e0i vi\u1ebft\u00a0\u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u1eef c\u1ea3nh, b\u1ed5 tr\u1ee3 nhau c\u00f9ng l\u00e0m r\u00f5\u00a0ch\u1ee7 \u0111\u1ec1 l\u1edbn.<\/p>\n<h2>C\u1ea5u tr\u00fac c\u1ee7a Topic Cluster l\u00e0 g\u00ec?<\/h2>\n<p>C\u1ea5u tr\u00fac Topic Cluster \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb 3 th\u00e0nh ph\u1ea7n sau:<\/p>\n<ul>\n<li><strong>Pillar Page:<\/strong> Trang ch\u00ednh c\u00f3 n\u1ed9i dung kh\u00e1i qu\u00e1t v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1, \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<li><strong>Cluster Content:<\/strong> C\u00e1c trang b\u00e0i con v\u1edbi nh\u1eefng th\u00f4ng tin chi ti\u1ebft, \u0111i s\u00e2u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 ch\u00ednh.<\/li>\n<li><strong>Internal link:<\/strong> Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<div id=\"attachment_12531\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12531\" class=\"size-full wp-image-12531\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-1.webp\" alt=\"Topic Cluster l\u00e0 g\u00ec?\" width=\"800\" height=\"410\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-1.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-1-300x154.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-1-768x394.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12531\" class=\"wp-caption-text\">Topic Cluster l\u00e0 g\u00ec?<\/p><\/div>\n<p>Trong c\u1ea5u tr\u00fac c\u1ee7a <a href=\"https:\/\/hostify.vn\/blog\/topic-cluster-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Topic Cluster<\/strong><\/a> th\u00ec c\u00e1c Cluster Content s\u1ebd k\u1ebft n\u1ed1i \u0111\u1ebfn Pillar Page qua nh\u1eefng internal link, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm n\u1ed9i dung li\u00ean quan v\u00e0 xoay quanh v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00ecnh \u0111ang t\u00ecm hi\u1ec3u. Hay d\u1ec5 hi\u1ec3u h\u01a1n, Topic Cluster l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch gi\u00e1o khoa, trong \u0111\u00f3 Pillar Page l\u00e0 ch\u01b0\u01a1ng t\u1ed5ng quan gi\u1edbi thi\u1ec7u s\u01a1 b\u1ed9 v\u1ec1 n\u1ed9i dung t\u1eebng ch\u01b0\u01a1ng v\u00e0 c\u00e1c ch\u01b0\u01a1ng sau s\u1ebd l\u00e0 c\u00e1c Cluster Content. Th\u00f4ng th\u01b0\u1eddng s\u1ebd c\u00f3 t\u1eeb 5 \u0111\u1ebfn 7 Cluster Content con cho Pillar Page.<\/p>\n<h2>L\u1ee3i \u00edch c\u1ee7a Topic Cluster l\u00e0 g\u00ec?<\/h2>\n<h3>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng\u00a0<\/h3>\n<p>C\u00e1ch s\u1eafp x\u1ebfp n\u1ed9i dung khoa h\u1ecdc v\u00e0 logic c\u1ee7a <strong>Topic Cluster<\/strong> t\u01b0\u1edfng ch\u1eebng ch\u1ec9 c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p nh\u01b0ng n\u00f3 v\u1eabn mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng nh\u01b0:<\/p>\n<ul>\n<li>Thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/li>\n<li>T\u1ea1o ra m\u1ed9t con \u0111\u01b0\u1eddng xuy\u00ean su\u1ed1t cho h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>D\u1ec5 d\u00e0ng thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh ban \u0111\u1ea7u c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/li>\n<li>T\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng n\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c.<\/li>\n<li>N\u1eafm b\u1eaft nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd.<\/li>\n<\/ul>\n<div id=\"attachment_12532\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12532\" class=\"size-full wp-image-12532\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-2.webp\" alt=\"Topic Cluster l\u00e0 g\u00ec?\" width=\"800\" height=\"381\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-2.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-2-300x143.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-2-768x366.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12532\" class=\"wp-caption-text\">Topic Cluster gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin<\/p><\/div>\n<h3>\u0110\u1ed1i v\u1edbi website<\/h3>\n<p>S\u1eafp x\u1ebfp l\u1ea1i to\u00e0n b\u1ed9 content &amp; c\u1ea5u tr\u00fac website theo m\u1ed9t tr\u00ecnh t\u1ef1 logic c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n<p><strong>X\u00e2y d\u1ef1ng authority site uy t\u00edn:<\/strong>\u00a0Tri\u1ec3n khai nhi\u1ec1u cluster content xoay quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 gi\u00fap th\u00f4ng b\u00e1o v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1eb1ng: Website b\u1ea1n l\u00e0 m\u1ed9t trang web l\u1edbn c\u00f3 th\u1ea9m quy\u1ec1n, uy t\u00edn \u0111\u00e1ng tin c\u1eady v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1.<\/p>\n<p><strong>T\u0103ng th\u1ee9 h\u1ea1ng &amp; traffic tr\u00ean t\u1ed5ng th\u1ec3 website:<\/strong>\u00a0Ng\u00e0y nay, nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n t\u00ecm ki\u1ebfm \u00edt h\u01a1n nh\u01b0ng l\u1ea1i t\u00ecm th\u1ea5y nhi\u1ec1u h\u01a1n. Tri\u1ec3n khai topic cluster s\u1ebd gi\u00fap website b\u1ea1n l\u00ean top kh\u00f4ng ch\u1ec9 m\u1ed9t v\u00e0i t\u1eeb kh\u00f3a, m\u00e0 nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00ean top theo.<\/p>\n<p><strong>T\u0103ng tr\u01b0\u1edfng doanh thu:<\/strong>\u00a0B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9, c\u00f3 th\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u00ednh c\u1ee7a b\u1ea1n, topic cluster d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng ti\u1ebfn v\u00e0o s\u00e2u h\u01a1n trong ph\u1ec5u marketing, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng tr\u01b0\u1edfng doanh thu cho doanh nghi\u1ec7p.<\/p>\n<h2>7 b\u01b0\u1edbc tri\u1ec3n khai Topic Cluster\u00a0<\/h2>\n<p>Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 Topic Cluster, ch\u00fang ta h\u00e3y ti\u1ebfp t\u1ee5c \u0111i v\u00e0o ph\u1ea7n tri\u1ec3n khai c\u1ee7a Topic Cluster.<\/p>\n<h3>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 b\u1ea1n mu\u1ed1n rank top<\/h3>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh Pillar Page l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u v\u00e0 c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t, t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau d\u1ec5 d\u00e0ng h\u01a1n. Khi b\u1ea1n ch\u1ecdn topic ch\u00ednh cho <strong>Topic Cluster<\/strong> c\u1ea7n tu\u00e2n theo 3 \u0111i\u1ec1u sau:<\/p>\n<ul>\n<li>Ch\u1ee7 \u0111\u1ec1 ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang kinh doanh.<\/li>\n<li>Ch\u1ecdn ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 kh\u00e1i qu\u00e1t nh\u1ea5t, ch\u1ec9 \u0111i t\u1ed5ng qu\u00e1t \u0111\u1eebng qu\u00e1 \u0111i s\u00e2u v\u00e0o chi ti\u1ebft \u0111\u1ec3 l\u00e0m Pillar Page.<\/li>\n<li>C\u00e1c n\u1ed9i dung li\u00ean quan ph\u1ea3i \u0111\u1ee7 r\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o th\u00e0nh 5 \u0111\u1ebfn 7 cluster-content.<\/li>\n<\/ul>\n<p><strong>L\u01b0u \u00fd quan tr\u1ecdng:<\/strong>\u00a0C\u1ea7n ph\u1ea3i c\u00f3 \u00edt nh\u1ea5t 3 topic ch\u00ednh cho 3 Pillar Pages \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a trong qu\u00e1 tr\u00ecnh rank top.<\/p>\n<h3>B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u Keyword (t\u1eeb kh\u00f3a)<\/h3>\n<div id=\"attachment_12533\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12533\" class=\"size-full wp-image-12533\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-3.webp\" alt=\"Topic Cluster l\u00e0 g\u00ec?\" width=\"800\" height=\"399\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-3.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-3-300x150.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-3-768x383.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12533\" class=\"wp-caption-text\">Nghi\u00ean c\u1ee9u Keyword<\/p><\/div>\n<p>D\u00f9 b\u1ea1n \u0111ang tri\u1ec3n khai n\u1ed9i dung theo ph\u01b0\u01a1ng ph\u00e1p c\u0169 hay k\u1ef9 thu\u1eadt Topic Cluster, research keyword c\u1ea9n th\u1eadn ch\u1ecdn l\u1ecdc v\u1eabn l\u00e0 b\u01b0\u1edbc thi\u1ebft y\u1ebfu cho vi\u1ec7c d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111\u1ebfn ng\u00e0y c\u00e0ng g\u1ea7n h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. 500 t\u1eeb kho\u00e1 v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p s\u1ebd kh\u00f4ng b\u1eb1ng 100 t\u1eeb kh\u00f3a li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean h\u00e3y \u0111\u1eb7t ra c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ea7n nh\u1eafm \u0111\u1ebfn,\u00a0b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng <a href=\"https:\/\/hostify.vn\/blog\/ahrefs\/\" target=\"_blank\" rel=\"noopener\"><strong>ch\u1ee9c n\u0103ng Keyword Explorer tr\u00ean Ahfefs<\/strong><\/a>, ch\u1ec9 c\u1ea7n nh\u1eadp t\u1eeb nh\u00f3m ch\u00ednh, h\u1ec7 th\u1ed1ng s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c g\u1ee3i \u00fd t\u1eeb kh\u00f3a li\u00ean quan ch\u1ee7 \u0111\u1ec1.<\/li>\n<li>Xem qua c\u00e1c \u0111\u1ed1i th\u1ee7 trong n\u01b0\u1edbc c\u1ee7a b\u1ea1n \u0111ang tri\u1ec3n khai ch\u1ee7 \u0111\u1ec1 g\u00ec tr\u00ean website.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ecdc ra topic t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 ngo\u00e0i n\u01b0\u1edbc.<\/li>\n<li>V\u1eadn d\u1ee5ng v\u1ed1n hi\u1ec3u bi\u1ebft, ki\u1ebfn th\u1ee9c t\u1eeb b\u1ea3n th\u00e2n.<\/li>\n<\/ul>\n<p>Ti\u1ebfp theo, research keyword\u00a0b\u1eb1ng <strong>Ahrefs<\/strong>: cho t\u1ea5t c\u1ea3 c\u00e1c subtopics b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c t\u1eeb 4 c\u00e1ch tr\u00ean, m\u1ed9t l\u1ea7n n\u1eefa d\u00f9ng ch\u1ee9c n\u0103ng Keyword Explorer c\u1ee7a Ahfefs \u0111\u1ec3 t\u00ecm ra b\u1ed9 t\u1eeb kho\u00e1 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t v\u00e0 t\u1ea3i file Excel v\u1ec1 m\u00e1y \u0111\u1ec3 ti\u1ebfn h\u00e0nh b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n<p>M\u1eb9o nh\u1ecf:\u00a0B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng l\u1ecdc \u201cinclude\u201d \u0111\u1ec3 k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c v\u00e0 nhanh\u00a0h\u01a1n, cho ph\u00e9p b\u1ea1n lo\u1ea1i b\u1ecf nh\u1eefng keyword kh\u00f4ng ch\u1ee9a t\u1eeb m\u00e0 b\u1ea1n nh\u1eadp v\u00e0o.<\/p>\n<h3>B\u01b0\u1edbc 3: Nh\u00f3m keyword theo topic cluster<\/h3>\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a l\u1ea1i theo t\u1eebng nh\u00f3m chi ti\u1ebft. M\u1ed7i nh\u00f3m s\u1ebd g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a c\u00f3 m\u1ed9t n\u1ed9i dung ri\u00eang v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i tri\u1ec3n khai t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i vi\u1ebft n\u00e0y, m\u00e0 h\u00e3y n\u00ean ch\u1ecdn l\u1ecdc c\u00e1i n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh th\u00f4i.<\/p>\n<h3>B\u01b0\u1edbc 4: Ki\u1ec3m tra l\u1ea1i n\u1ed9i dung c\u1ee7a Website c\u1ee7a b\u1ea1n \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3<\/h3>\n<div id=\"attachment_12534\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12534\" class=\"size-full wp-image-12534\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-4.webp\" alt=\"Topic Cluster l\u00e0 g\u00ec?\" width=\"800\" height=\"377\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-4.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-4-300x141.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-4-768x362.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12534\" class=\"wp-caption-text\">Ki\u1ec3m tra n\u1ed9i dung website l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng<\/p><\/div>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng SEO theo c\u1ee5m ch\u1ee7 \u0111\u1ec1. V\u00ec n\u00f3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung c\u00f3 s\u1eb5n tr\u00ean website m\u00e0 b\u1ea1n \u0111\u00e3 vi\u1ebft. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1 hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<p>\u0110\u1ec3 ki\u1ec3m tra n\u1ed9i dung c\u1ee7a website b\u1ea1n h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<p>L\u1ecdc t\u1ea5t c\u1ea3 n\u1ed9i dung hi\u1ec7n c\u00f3 tr\u00ean trang web bao g\u1ed3m blog c\u1ee7a b\u1ea1n, trang d\u1ecbch v\u1ee5 \u2026<\/p>\n<p>Theo n\u1ed9i dung nghi\u00ean c\u1ee9u b\u1ea1n \u0111\u00e3 l\u00e0m \u1edf b\u01b0\u1edbc 3, c\u00e1c b\u00e0i vi\u1ebft c\u00f3 s\u1eb5n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo t\u1eebng ch\u1ee7 \u0111\u1ec1 con.<\/p>\n<p>L\u00fac n\u00e0y, b\u1ea1n h\u00e3y c\u00e2n nh\u1eafc xem b\u00e0i m\u00ecnh ch\u1ecdn c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung \u0111\u00e3 ch\u1ecdn l\u1ecdc hay ch\u01b0a. Sau \u0111\u00f3 h\u00e3y k\u1ebft h\u1ee3p n\u00f3 v\u1edbi c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1.<\/p>\n<h3>B\u01b0\u1edbc 5: L\u00ean b\u00e0i vi\u1ebft cho Pillar Page v\u00e0 c\u00e1c Cluster Content<\/h3>\n<p>B\u00e2y gi\u1edd th\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u vi\u1ebft n\u1ed9i dung cho trang c\u1ee7a m\u00ecnh r\u1ed3i, b\u1ea1n h\u00e3y ghi nh\u1edb c\u00e1c ti\u00eau chu\u1ea9n sau \u0111\u1ec3 ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u1ed1t nh\u1ea5t.<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n Pillar Page:<\/strong><\/p>\n<p><strong>S\u1ed1 l\u01b0\u1ee3ng ch\u1eef:<\/strong> 2000 \u2013 5000 t\u1eeb (t\u00f9y v\u00e0o l\u0129nh v\u1ef1c m\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn)<\/p>\n<p><strong>N\u1ed9i dung:<\/strong> T\u1ed5ng qu\u00e1t v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c Cluster Content nh\u01b0ng ch\u1ec9 d\u1eebng \u1edf m\u1ee9c gi\u1edbi thi\u1ec7u, kh\u00f4ng \u0111i s\u00e2u v\u00e0o chi ti\u1ebft.<\/p>\n<p><strong>Ti\u00eau chu\u1ea9n Cluster Content:<\/strong><\/p>\n<p><strong>S\u1ed1 l\u01b0\u1ee3ng ch\u1eef:<\/strong> 1000 \u2013 2000 t\u1eeb (t\u00f9y l\u0129nh v\u1ef1c theo ch\u1ee7 \u0111\u1ec1)<\/p>\n<p><strong>N\u1ed9i dung:<\/strong> Chi ti\u1ebft v\u1ec1 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ed5ng qu\u00e1t \u1edf Pillar Page.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 chu\u1ea9n SEO c\u00e1c t\u1eeb kho\u00e1 \u0111\u00e3 nh\u00f3m \u1edf b\u01b0\u1edbc 3<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, b\u1ea1n n\u00ean vi\u1ebft b\u00e0i Pillar Page sau khi \u0111\u00e3 ho\u00e0n t\u1ea5t c\u00e1c b\u00e0i Cluster Content.<\/p>\n<h3>B\u01b0\u1edbc 6: Tri\u1ec3n khai li\u00ean k\u1ebft n\u1ed9i b\u1ed9 gi\u1eefa c\u00e1c b\u00e0i vi\u1ebft<\/h3>\n<div id=\"attachment_12535\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12535\" class=\"size-full wp-image-12535\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-5.webp\" alt=\"Topic Cluster l\u00e0 g\u00ec?\" width=\"800\" height=\"403\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-5.webp 800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-5-300x151.webp 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/06\/topic-cluster-la-gi-5-768x387.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-12535\" class=\"wp-caption-text\">X\u00e2y d\u1ef1ng link n\u1ed9i b\u1ed9<\/p><\/div>\n<p>Sau khi x\u00e2y d\u1ef1ng xong n\u1ed9i dung t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i vi\u1ebft cluster v\u00e0 pillar. B\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh \u0111\u0103ng b\u00e0i vi\u1ebft v\u00e0<a href=\"https:\/\/hostify.vn\/blog\/toi-uu-seo-onpage-la-gi\/\" target=\"_blank\" rel=\"noopener\"> <strong>t\u1ed1i \u01b0u Onpage<\/strong><\/a> t\u1eebng trang tr\u01b0\u1edbc khi tri\u1ec3n khai Internal Link theo m\u00f4 h\u00ecnh Topic Cluster.<\/p>\n<p><strong>M\u1ed9t s\u1ed1 \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u01b0u \u00fd khi tri\u1ec3n khai li\u00ean k\u1ebft n\u1ed9i b\u1ed9:<\/strong><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh li\u00ean k\u1ebft v\u00f2ng (Link Wheel) cho <strong>Topic Cluster<\/strong>. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eadn di\u1ec7n nhanh h\u01a1n v\u1edbi C\u1ee5m ch\u1ee7 \u0111\u1ec1 n\u00e0y.<\/p>\n<p>C\u00e1c Cluster con \u0111\u1ec1u ph\u1ea3i li\u00ean k\u1ebft v\u1edbi Pillar Content.<\/p>\n<p>C\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 trong <strong>Topic Cluster<\/strong> khuy\u1ebfn kh\u00edch l\u00e0 li\u00ean k\u1ebft 2 chi\u1ec1u. C\u00f3 ngh\u0129a l\u00e0 trang A li\u00ean k\u1ebft B v\u00e0 ng\u01b0\u1ee3c l\u1ea1i trang B li\u00ean k\u1ebft v\u1edbi A. Ngo\u00e0i ra c\u00f2n c\u00f3 Cluster li\u00ean k\u1ebft v\u1edbi Pillar v\u00e0 Pillar li\u00ean k\u1ebft ng\u01b0\u1ee3c l\u1ea1i Cluster<\/p>\n<h3>B\u01b0\u1edbc 7: \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/h3>\n<p>T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO n\u00f3i ri\u00eang v\u00e0 marketing n\u00f3i chung \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1, th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 t\u00ecm ra nh\u1eefng khuy\u1ebft \u0111i\u1ec3m nh\u1eb1m kh\u1eafc ph\u1ee5c cho c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o 4 ti\u00eau ch\u00ed sau \u0111\u1ec3 nh\u1eadn bi\u1ebft nh\u1eefng n\u1ed9i dung \u0111ang th\u1ec3 hi\u1ec7n t\u1ed1t v\u00e0 nh\u1eefng n\u1ed9i dung n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u01a1n:<\/p>\n<ul>\n<li>Nh\u00f3m t\u1eeb kho\u00e1 trong m\u1ed7i b\u00e0i vi\u1ebft<\/li>\n<li>URL b\u00e0i vi\u1ebft Pillar Page v\u00e0 c\u00e1c Cluster Content<\/li>\n<li>C\u00e1c internal link \u0111\u00e3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ea7y \u0111\u1ee7 ch\u01b0a?<\/li>\n<li>Take note link out trong c\u00e1c trang b\u00e0i<\/li>\n<\/ul>\n<p>C\u00f3 th\u1ec3 s\u1ebd m\u1ea5t m\u1ed9t th\u1eddi gian \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t <strong>topic cluster<\/strong> ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3. Th\u1eadm ch\u00ed b\u1ea1n n\u00ean tri\u1ec3n khai nhi\u1ec1u topic cluster kh\u00e1c cho website c\u1ee7a m\u00ecnh. Nh\u01b0ng c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c, k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u1ec1 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/p>\n<h3><span id=\"dang_ky_website_moi_tai_day_gtgtgtnbspgiai_phap_website_tron_goi_hostify\"><span id=\"dang_ky_website_moi_tai_day_gtgtgtgiai_phap_website_tron_goi_hostify\"><span id=\"dang_ky_website_moi_tai_day_gtgtgt_giai_phap_website_tron_goi_hostify\">\u0110\u0103ng k\u00fd Website m\u1edbi t\u1ea1i \u0111\u00e2y &gt;&gt;&gt;\u00a0<a href=\"https:\/\/www.hostify.vn\/\">Gi\u1ea3i ph\u00e1p website tr\u1ecdn g\u00f3i Hostify<\/a><\/span><\/span><\/span><\/h3>\n<p><strong>Th\u00f4ng tin li\u00ean h\u1ec7 t\u01b0 v\u1ea5n<\/strong><\/p>\n<ul>\n<li><strong>Website:<a href=\"https:\/\/www.hostify.vn\/\"> www.hostify.vn<\/a><\/strong><\/li>\n<li><strong>Li\u00ean h\u1ec7 K\u1ef9 thu\u1eadt:\u00a0<a href=\"tel:02471012369\">0247 1012 369 (Ph\u00edm 2)<\/a><\/strong><\/li>\n<li><strong>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/hostify.vn\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/hostify.vn<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic Cluster l\u00e0 g\u00ec? Topic Cluster l\u00e0 m\u1ed9t nh\u00f3m\u00a0c\u00e1c b\u00e0i vi\u1ebft c\u00f9ng ch\u1ee7 \u0111\u1ec1\u00a0\u0111\u01b0\u1ee3c gom l\u1ea1i v\u1edbi nhau hay ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u1ee5m ch\u1ee7 \u0111\u1ec1. M\u1ed7i b\u00e0i vi\u1ebft\u00a0\u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u1eef c\u1ea3nh, b\u1ed5 tr\u1ee3 nhau c\u00f9ng l\u00e0m r\u00f5\u00a0ch\u1ee7 \u0111\u1ec1 l\u1edbn. C\u1ea5u tr\u00fac c\u1ee7a Topic Cluster l\u00e0 g\u00ec? C\u1ea5u tr\u00fac Topic Cluster \u0111\u01b0\u1ee3c&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-muc-khac"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/12528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=12528"}],"version-history":[{"count":0,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/12528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/12530"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=12528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=12528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=12528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}