{"id":14276,"date":"2022-07-08T15:20:12","date_gmt":"2022-07-08T08:20:12","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=14276"},"modified":"2022-07-08T15:20:12","modified_gmt":"2022-07-08T08:20:12","slug":"nhan-khau-hoc-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/nhan-khau-hoc-trong-marketing-la-gi\/","title":{"rendered":"Nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc trong marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1186\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-3.png\" class=\"wp-image-20157\" alt=\"Nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc trong marketing 1\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-3.png 1500w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-3-300x237.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-3-1024x810.png 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-3-768x607.png 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 quy tr\u00ecnh ph\u00e2n t\u00edch c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng d\u00e2n c\u01b0 v\u00e0 c\u00e1c t\u1eadp h\u1ee3p con c\u1ee7a c\u1ed9ng \u0111\u1ed3ng d\u00e2n c\u01b0, nh\u01b0 \u0111\u1ed9 tu\u1ed5i, ch\u1ee7ng t\u1ed9c, v\u00e0 gi\u1edbi t\u00ednh. Trong ng\u00e0nh marketing, nh\u00e2n kh\u1ea9u h\u1ecdc gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd nh\u1ea5t.<\/p>\n<h3>Nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 marketing<\/h3>\n<p>Trong marketing, nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 m\u1ea5u ch\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1eafm m\u1ee5c ti\u00eau nh\u1eb1m thu h\u00fat nh\u1eefng nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, Southwest Airlines, v\u1ed1n t\u1ef1 h\u00e0o l\u00e0 m\u1ed9t h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb v\u1edbi nh\u1eefng chuy\u1ebfn bay tr\u1ef1c ti\u1ebfp v\u1edbi t\u1ea7n su\u1ea5t cao \u0111\u1ebfn nhi\u1ec1u n\u01a1i, nh\u1eafm c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u1ebfn s\u1ed1 gia \u0111\u00ecnh trung l\u01b0u, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng th\u1ef1c hi\u1ec7n nh\u1eefng chuy\u1ebfn c\u00f4ng t\u00e1c ng\u1eafn, v\u00e0 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh tr\u1ebb tu\u1ed5i. Ng\u01b0\u1ee3c l\u1ea1i, United Airlines, v\u1ed1n c\u00f3 chi ph\u00ed cao h\u01a1n nh\u01b0ng c\u0169ng mang l\u1ea1i nhi\u1ec1u \u01b0u \u0111\u00e3i h\u01a1n cho h\u00e0nh kh\u00e1ch, nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 b\u1eb1ng \u0111\u1ea1i h\u1ecdc, c\u00f3 c\u00f4ng vi\u1ec7c to\u00e0n th\u1eddi gian \u1ed5n \u0111\u1ecbnh, v\u00e0 c\u00e1c h\u1ed9 gia \u0111\u00ecnh thu nh\u1eadp t\u1eeb 50.000 USD tr\u1edf l\u00ean.<\/p>\n<p>Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, c\u00e1c doanh nghi\u1ec7p cho bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea1i tr\u00e0 ph\u1ed5 qu\u00e1t. Marketing tr\u00ean c\u01a1 s\u1edf ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc ch\u00ednh v\u00ec v\u1eady gi\u00fap t\u0103ng doanh thu v\u00e0 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u0110\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng chi ph\u00ed marketing ng\u00e0y c\u00e0ng t\u0103ng cao, c\u00e1c doanh nghi\u1ec7p c\u0169ng d\u1ea7n \u1ee9ng d\u1ee5ng nh\u00e2n kh\u1ea9u h\u1ecdc nhi\u1ec1u h\u01a1n nh\u1eb1m x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u1ea3 thi nh\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a h\u1ecd. B\u1edfi k\u00edch c\u1ee1 v\u00e0 s\u1edf th\u00edch c\u1ee7a c\u00e1c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau s\u1ebd thay \u0111\u1ed5i theo th\u1eddi gian, c\u00e1c c\u00f4ng ty c\u00f2n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng nh\u00e2n kh\u1ea9u h\u1ecdc. V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u c\u1ee7a nh\u00f3m d\u00e2n s\u1ed1 gi\u00e0 t\u1ea1i M\u1ef9. Khi ng\u01b0\u1eddi ta gi\u00e0 \u0111i, h\u1ecd c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb, v\u00e0 ph\u01b0\u01a1ng th\u1ee9c l\u1eabn \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1eafm \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng cao tu\u1ed5i n\u00e0y c\u0169ng r\u1ea5t kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"1000\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-4.png\" class=\"wp-image-20158\" alt=\"Nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc trong marketing 2\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-4.png 1910w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-4-300x157.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-4-1024x536.png 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-4-768x402.png 768w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-4-1536x804.png 1536w\" sizes=\"auto, (max-width: 1910px) 100vw, 1910px\" \/><\/p>\n<h3>C\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ea7n quan t\u00e2m<\/h3>\n<p>Th\u00f4ng th\u01b0\u1eddng, nh\u00e2n kh\u1ea9u h\u1ecdc cung c\u1ea5p th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li>\u0110\u1ed9 tu\u1ed5i v\u00e0 nh\u00f3m th\u1ebf h\u1ec7<\/li>\n<li>Gi\u1edbi t\u00ednh, gi\u1edbi, ho\u1eb7c xu h\u01b0\u1edbng t\u00ecnh d\u1ee5c<\/li>\n<li>Qu\u1ed1c t\u1ecbch<\/li>\n<li>Ch\u1ee7ng t\u1ed9c<\/li>\n<li>M\u1ee9c \u0111\u1ed9 gi\u00e1o d\u1ee5c<\/li>\n<li>Vi\u1ec7c l\u00e0m<\/li>\n<li>Thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh<\/li>\n<li>T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng con c\u00e1i<\/li>\n<li>C\u00f3 s\u1edf h\u1eefu nh\u00e0 kh\u00f4ng?<\/li>\n<li>N\u01a1i sinh s\u1ed1ng<\/li>\n<li>T\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe v\u00e0 khuy\u1ebft t\u1eadt<\/li>\n<li>Xu h\u01b0\u1edbng ch\u00ednh tr\u1ecb<\/li>\n<li>Xu h\u01b0\u1edbng t\u00f4n gi\u00e1o<\/li>\n<\/ul>\n<p>Nh\u00ecn chung, c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 th\u1ec3 kh\u00e1 \u0111a d\u1ea1ng t\u00f9y thu\u1ed9c lo\u1ea1i nghi\u00ean c\u1ee9u m\u00e0 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n. B\u00ean c\u1ea1nh qu\u1ea3ng c\u00e1o v\u00e0 marketing, nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i h\u1ecdc, v\u00e0 c\u00e1c m\u1ee5c \u0111\u00edch v\u0103n h\u00f3a kh\u00e1c.<\/p>\n<h3>C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc<\/h3>\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o thu th\u1eadp th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111a d\u1ea1ng, bao g\u1ed3m c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7, c\u00e1c vi\u1ec7n nghi\u00ean c\u1ee9u t\u01b0 nh\u00e2n, c\u00e1c c\u00f4ng ty marketing, v\u00e0 truy\u1ec1n th\u00f4ng. Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin ng\u00e0y nay, d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u1eb7t h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111\u00e1ng gi\u00e1.<\/p>\n<p>C\u00e1c nh\u00e0 \u0111\u00e0i v\u00e0 radio tr\u1ea3 ti\u1ec1n cho c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u nh\u01b0 Nielsen Company v\u00e0 Arbitron \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc chi ti\u1ebft v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt v\u1ec1 ng\u01b0\u1eddi xem, ng\u01b0\u1eddi nghe. C\u00e1c t\u1ea1p ch\u00ed v\u00e0 t\u1edd b\u00e1o l\u1edbn cung c\u1ea5p d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc v\u1ec1 \u0111\u1ecdc gi\u1ea3 c\u1ee7a h\u1ecd cho ng\u01b0\u1eddi mua l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng. Tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, internet, th\u00f4ng tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng qu\u00fd gi\u00e1 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c c\u00e1 nh\u00e2n s\u1eb5n s\u00e0ng ch\u1ea5p nh\u00e2n \u201ccookies\u201d tr\u00ean c\u00e1c website m\u00e0 h\u1ecd gh\u00e9 th\u0103m.<\/p>\n<h3>\u1ee8ng d\u1ee5ng nh\u00e2n kh\u1ea9u h\u1ecdc trong marketing<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"369\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-5.png\" class=\"wp-image-20159\" alt=\"Nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc trong marketing 3\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-5.png 750w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/07\/nhan-khau-hoc-la-gi-ung-dung-cua-nhan-khau-hoc-tr-5-300x148.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>G\u1ea7n nh\u01b0 m\u1ecdi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec1u b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng. Khi t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p l\u1ea1i, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t \u201ct\u00e0i li\u1ec7u s\u00e1ng t\u1ea1o v\u1eafn t\u1eaft\u201d, t\u1ee9c m\u1ed9t t\u00e0i li\u1ec7u c\u01a1 b\u1ea3n mi\u00eau t\u1ea3 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 giao ti\u1ebfp v\u1edbi h\u1ecd. Trong qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng, c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn m\u1ed9t trong ba h\u01b0\u1edbng ti\u1ebfp c\u1eadn sau:<\/p>\n<h4>T\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h4>\n<p>\u0110\u01b0\u1ee3c xem l\u00e0 h\u01b0\u1edbng t\u1ed1t nh\u1ea5t, b\u1edfi ch\u1ec9 c\u1ea7n thu th\u1eadp m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc v\u1eeba \u0111\u1ee7 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 \u0111\u1ed9 c\u1ee5 th\u1ec3 cao. V\u00ed d\u1ee5, m\u1ed9t nh\u00e3n hi\u1ec7u \u0111\u1ed3ng h\u1ed3 \u0111eo tay cao c\u1ea5p c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn v\u1edbi m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng 45 tu\u1ed5i \u0111\u00e3 k\u1ebft h\u00f4n, c\u00f3 b\u1eb1ng th\u1ea1c s\u1ef9, r\u00e2u ria c\u1eaft t\u1ec9a g\u1ecdn g\u00e0ng, l\u00e0m \u0111\u1ea7u t\u01b0 trong ng\u00e2n h\u00e0ng, l\u00e1i m\u1ed9t chi\u1ebfc Mercedes mui tr\u1ea7n, th\u00edch nghe nh\u1ea1c c\u1ed5 \u0111i\u1ec3n, v\u00e0 ch\u01a1i golf \u1edf ch\u00e2u \u00c2u m\u1ed7i d\u1ecbp r\u1ea3nh r\u1ed7i.<\/p>\n<h4>Kh\u00e1ch h\u00e0ng \u0111\u1ea1i ch\u00fang<\/h4>\n<p>D\u00f9 \u0111\u01b0\u1ee3c xem l\u00e0 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea1i ch\u00fang l\u1ea1i \u00edt c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng h\u01a1n b\u1edfi s\u1ef1 kh\u00f3 kh\u0103n trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn m\u1ed9t b\u1ed9 ph\u1eadn d\u00e2n c\u01b0 d\u00e0n tr\u1ea3i. V\u00ed d\u1ee5, \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 20 &#8211; 45, c\u00f3 c\u00f4ng \u0103n vi\u1ec7c l\u00e0m, c\u00f3 \u00f4 t\u00f4 ho\u1eb7c b\u00e1n t\u1ea3i, v\u00e0 th\u00edch th\u1ec3 thao \u0111\u00f2i h\u1ecfi c\u00f4ng ty ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi qu\u00e1 \u0111\u00f4ng \u0111\u00fac. K\u1ebft qu\u1ea3 l\u00e0, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ea1i ch\u00fang th\u01b0\u1eddng tr\u1edf n\u00ean qu\u00e1 t\u1ea7m th\u01b0\u1eddng, kh\u00f4ng c\u00f3 g\u00ec n\u1ed5i b\u1eadt.<\/p>\n<h4>M\u1ecdi ng\u01b0\u1eddi<\/h4>\n<p>C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u201cm\u1ecdi ng\u01b0\u1eddi\u201d l\u00e0 r\u1ea5t hi\u1ebfm hoi v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i c\u1ef1c cao. D\u1eabu v\u1eady, c\u00e1c c\u00f4ng ty th\u1ec9nh tho\u1ea3ng v\u1eabn th\u1eed ti\u1ebfp c\u1eadn h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng c\u00e1ch nh\u1eafm v\u00e0o c\u00e1c m\u1ee5c ti\u00eau ch\u1ee7 ch\u1ed1t v\u00e0 th\u1ee9 c\u1ea5p. V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u00e3 th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chu\u1ed7i th\u1ef1c ph\u1ea9m \u0111\u00f4ng l\u1ea1nh t\u1eebng nh\u1eafm \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 ch\u1ed1t l\u00e0 \u0111\u00e0n \u00f4ng v\u00e0 ph\u1ee5 n\u1eef t\u1eeb 18 &#8211; 49 tu\u1ed5i v\u1edbi thu nh\u1eadp th\u1ea5p \u0111\u1ebfn trung b\u00ecnh, th\u01b0\u1eddng mua t\u1ea1p ph\u1ea9m, v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u1ee9 c\u1ea5p l\u00e0 b\u1ea5t k\u1ef3 ai tu\u1ed5i t\u1eeb 8 &#8211; 80 v\u1edbi thu nh\u1eadp b\u1ea5t k\u1ef3 th\u00edch mua h\u00e0ng \u1edf t\u1ea1p h\u00f3a.<\/p>\n<p>C\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ecdi chi ti\u1ebft nh\u00e2n kh\u1ea9u h\u1ecdc kh\u1ea3 thi nh\u1ea5t v\u1ec1 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. T\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng qu\u00e1 r\u1ed9ng ho\u1eb7c qu\u00e1 \u0111\u1ea1i tr\u00e0 th\u01b0\u1eddng s\u1ebd l\u00e0 m\u1ed9t n\u01b0\u1edbc \u0111i \u201ct\u1ef1 s\u00e1t\u201d.<\/p>\n<h4>Sai l\u1ea7m trong s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc<\/h4>\n<p>S\u1eed d\u1ee5ng sai nh\u00e2n kh\u1ea9u h\u1ecdc c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. V\u00ed d\u1ee5, nh\u00e3n hi\u1ec7u Procter &amp; Gamble ban \u0111\u1ea7u \u0111\u00e3 kh\u00f4ng th\u1ec3 b\u00e1n d\u00f2ng s\u1ea3n ph\u1ea9m lau s\u00e0n Swifter c\u1ee7a h\u1ecd t\u1ea1i \u00dd b\u1edfi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn nh\u1eefng ph\u1ee5 n\u1eef mu\u1ed1n s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m lau d\u1ecdn ti\u1ec7n l\u1ee3i. Khi P&amp;G ph\u00e1t hi\u1ec7n ra ng\u01b0\u1eddi \u00dd mu\u1ed1n s\u1ea3n ph\u1ea9m lau d\u1ecdn th\u1eadt m\u1ea1nh m\u1ebd ch\u1ee9 kh\u00f4ng ph\u1ea3i ti\u1ec7n l\u1ee3i, h\u1ecd \u0111\u00e3 tinh ch\u1ec9nh qu\u1ea3ng c\u00e1o v\u00e0 nh\u1edd \u0111\u00f3, Swifter \u0111\u00e3 th\u00e0nh c\u00f4ng vang d\u1ed9i.<\/p>\n<h4>C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u201cnh\u00e2n kh\u1ea9u h\u1ecdc\u201d<\/h4>\n<table>\n<tbody>\n<tr>\n<td>\n<div class=\"AJLUJb\">\n<div data-hveid=\"CCkQAA\">\n<div class=\"s75CSd OhScic AB4Wff\">5 y\u1ebfu to\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc<\/div>\n<\/div>\n<\/div>\n<\/td>\n<td>V\u00ed d\u1ee5 v\u1ec1\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc\u00a0trong Marketing<\/td>\n<td>Nh\u00e2n\u00a0kh\u1ea9u h\u1ecdc\u00a0g\u1ed3m<\/td>\n<td>Nh\u00e2n\u00a0kh\u1ea9u h\u1ecdc\u00a0g\u1ed3m nh\u1eefng y\u1ebfu to n\u00e0o\u00a0<\/td>\n<\/tr>\n<tr>\n<td>Y\u1ebfu to\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc\u00a0trong marketing<\/td>\n<td>M\u00f4i tr\u01b0\u1eddng\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc\u00a0l\u00e0 g\u00ec<\/td>\n<td>M\u00f4i tr\u01b0\u1eddng\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc\u00a0c\u1ee7a Vinamilk<\/td>\n<td>\u0110\u1eb7c \u0111i\u1ec3m\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>B\u00e0i li\u00ean quan<\/strong><\/p>\n<ul>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/mo-hinh-aida-la-gi\/\">M\u00f4 h\u00ecnh Aida l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a Aida trong Marketing Online<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/inbound-marketing-la-gi\/\">Inbound Marketing l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Inbound Marketing<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/insight-trong-marketing-la-gi\/\">Insight trong Marketing l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/micro-influencer-la-gi-cac-xu-huong-influencer\/\">Micro influencer l\u00e0 g\u00ec? C\u00e1c xu h\u01b0\u1edbng Influencer Marketing hi\u1ec7n nay<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong Marketing, nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c ph\u00e2n t\u00edch s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 gi\u00fap cho doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. V\u1eady\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc trong marketing l\u00e0 g\u00ec? C\u00e1c b\u1ea1n h\u00e3y c\u00f9ng ch\u00fang t\u00f4i tham kh\u1ea3o b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":14277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-muc-khac"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/14276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=14276"}],"version-history":[{"count":0,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/14276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/14277"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=14276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=14276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=14276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}