{"id":14335,"date":"2022-07-13T11:45:39","date_gmt":"2022-07-13T04:45:39","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=14335"},"modified":"2022-07-13T11:45:39","modified_gmt":"2022-07-13T04:45:39","slug":"b2e-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/b2e-la-gi\/","title":{"rendered":"B2E l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh B2E m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"

B2E l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh B2E m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/strong><\/p>\n

\"B2E<\/strong><\/p>\n

B\u1ea1n h\u1eb3n t\u1eebng nghe \u0111\u1ebfn c\u00e1c kh\u00e1i ni\u1ec7m marketing l\u00e0 B2B (business-to-business) v\u00e0 B2C (business-to-consumer). Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ed9t lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u1ee5 th\u1ec3, nh\u01b0 m\u1ed9t doanh nghi\u1ec7p kh\u00e1c, ho\u1eb7c m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u1ec3 khuy\u1ebfn kh\u00edch nh\u1eefng nh\u00f3m n\u00e0y th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng, nh\u00f3m marketing c\u1ee7a b\u1ea1n s\u1ebd thi\u1ebft k\u1ebf n\u00ean nh\u1eefng chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c d\u00e0nh ri\u00eang cho h\u1ecd. T\u01b0\u01a1ng t\u1ef1, nh\u00f3m nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tung ra m\u1ed9t chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng cao, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m n\u1ed9i dung chuy\u00ean d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1ed9t m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a nh\u1ea5t \u0111\u1ecbnh ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n. Ch\u00fang ta \u0111ang n\u00f3i \u0111\u1ebfn m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c marketing \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t hi\u1ec7n nay m\u00e0 c\u00f3 l\u1ebd b\u1ea1n ch\u01b0a h\u1ec1 bi\u1ebft \u0111\u1ebfn: B2E.<\/p>\n

B2E l\u00e0 g\u00ec?<\/h3>\n

Marketing B2E (Business-to-Employee) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 nh\u00e2n vi\u00ean trong m\u1ed9t t\u1ed5 ch\u1ee9c. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady gi\u1eefa c\u00f4ng ty v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/p>\n

Marketing B2E nh\u1eb1m cung c\u1ea5p th\u00f4ng tin, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i cho nh\u00e2n vi\u00ean, nh\u1eb1m t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng, \u0111\u1ed9ng vi\u00ean v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 cung c\u1ea5p th\u00f4ng tin n\u1ed9i b\u1ed9, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean, giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c trong t\u1ed5 ch\u1ee9c, v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i nh\u01b0 g\u00f3i th\u01b0\u1edfng, ch\u00ednh s\u00e1ch l\u01b0\u01a1ng, v\u00e0ng…<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a Marketing B2E l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, n\u00e2ng cao s\u1ef1 cam k\u1ebft v\u00e0 trung th\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean, t\u0103ng c\u01b0\u1eddng \u0111\u1ed9ng l\u1ef1c v\u00e0 \u0111\u00f3ng g\u00f3p hi\u1ec7u qu\u1ea3 v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, Marketing B2E c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, nh\u01b0 email n\u1ed9i b\u1ed9, trang web\/t\u1ed5ng quan nh\u00e2n vi\u00ean, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, h\u1ec7 th\u1ed1ng tin nh\u1eafn n\u1ed9i b\u1ed9, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9.<\/p>\n

T\u00f3m l\u1ea1i, Marketing B2E t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00f4ng tin, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ef1 cam k\u1ebft v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n

\"B2E<\/p>\n

Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh B2E?<\/h3>\n

Marketing B2E (Business-to-Employee) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i v\u00ec n\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 t\u1ea1o s\u1ef1 cam k\u1ebft v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a B2E bao g\u1ed3m:<\/p>\n