{"id":15801,"date":"2025-03-04T09:51:25","date_gmt":"2025-03-04T09:51:25","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=15801"},"modified":"2025-04-14T01:48:00","modified_gmt":"2025-04-14T01:48:00","slug":"mo-hinh-aida-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/mo-hinh-aida-la-gi\/","title":{"rendered":"M\u00f4 h\u00ecnh Aida l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a Aida trong Marketing Online"},"content":{"rendered":"<p>M\u00f4 h\u00ecnh AIDA &#8211; v\u1ed1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy d\u1ea5u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ti\u00eau ch\u00ed Awareness (nh\u1eadn th\u1ee9c), Interest (h\u1ee9ng th\u00fa), Desire (mong mu\u1ed1n), v\u00e0 Action (h\u00e0nh \u0111\u1ed9ng) &#8211; c\u00f3 l\u1ebd l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb n\u1ed5i ti\u1ebfng nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/p>\n<p>Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb tin d\u00f9ng AIDA m\u1ed7i ng\u00e0y, d\u00f9 l\u00e0 c\u00f3 ch\u1ee7 \u00fd hay theo th\u00f3i quen, nh\u1eb1m ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"876\" class=\"wp-image-20033\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-1.png\" alt=\"M\u00f4 h\u00ecnh AIDA l\u00e0 g\u00ec v\u00e0 \u1ee9ng d\u1ee5ng trong th\u1ef1c t\u1ebf 1\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-1.png 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-1-300x257.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-1-768x657.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>M\u00f4 h\u00ecnh AIDA l\u00e0 g\u00ec?<\/h3>\n<p>M\u00f4 h\u00ecnh AIDA x\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c m\u00e0 m\u1ed9t c\u00e1 nh\u00e2n tr\u1ea3i qua xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh mua s\u1eafm m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 l\u00e0 m\u1ed9t chi\u1ebfc ph\u1ec5u mua s\u1eafm, trong \u0111\u00f3 ng\u01b0\u1eddi mua li\u00ean t\u1ee5c \u0111i qua t\u1eebng giai \u0111o\u1ea1n nh\u1eb1m h\u1ed7 tr\u1ee3 h\u1ecd trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm cu\u1ed1i c\u00f9ng.<\/p>\n<p>Qu\u00e1 tr\u00ecnh mua b\u00e1n hi\u1ec7n nay kh\u00f4ng c\u00f2n l\u00e0 m\u1ed1i quan h\u1ec7 thu\u1ea7n t\u00fay gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 c\u00f4ng ty, b\u1edfi truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 n\u00e0y nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c nhau c\u1ee7a AIDA, th\u00f4ng qua c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c th\u00eam v\u00e0o b\u1edfi c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng kh\u00e1c.<\/p>\n<h3>AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u0111i\u1ec1u g\u00ec?<\/h3>\n<ul>\n<li>Awareness (nh\u1eadn th\u1ee9c): x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c ho\u1eb7c m\u1ed1i li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n<li>Interest (h\u1ee9ng th\u00fa): t\u1ea1o ra nh\u1eefng h\u1ee9ng th\u00fa c\u00f3 l\u1ee3i cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, v\u00e0 h\u1ee9ng th\u00fa \u0111\u00f3 ph\u1ea3i \u0111\u1ee7 m\u1ea1nh m\u1ebd \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi mua b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n.<\/li>\n<li>Desire (mong mu\u1ed1n): \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1ed9t \u201cm\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac\u201d, th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u01b0a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb \u201cth\u00edch\u201d sang \u201cmu\u1ed1n\u201d.<\/li>\n<li>Action (h\u00e0nh \u0111\u1ed9ng): l\u00e0 call-to-action &#8211; l\u00e0m cho ng\u01b0\u1eddi mua t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo, v\u00ed d\u1ee5 t\u1ea3i v\u1ec1 brochure, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, \u0111\u0103ng k\u00fd nh\u1eadn newsletter, ho\u1eb7c tham gia v\u00e0o live chat\u2026<\/li>\n<li>Retention (gi\u1eef ch\u00e2n): \u0111\u00e2y l\u00e0 m\u1ea5u ch\u1ed1t \u0111\u1ec3 upsell, cross-sell, gi\u1edbi thi\u1ec7u cho kh\u00e1ch h\u00e0ng kh\u00e1c, \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\u2026 \u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u00f4ng ty ph\u1ea3i t\u1eadp trung mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i (LTV).<\/li>\n<\/ul>\n<p>Retention (vi\u1ebft t\u1eaft l\u00e0 \u201cR\u201d) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00f4i l\u00fac \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00eam v\u00e0o m\u00f4 h\u00ecnh AIDA \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c li\u00ean t\u1ee5c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng &#8211; t\u1eeb \u0111\u00f3 ta c\u00f3 m\u00f4 h\u00ecnh AIDAR. N\u00f3 c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 y\u1ebfu t\u1ed1 \u201cEngage\u201d (t\u01b0\u01a1ng t\u00e1c) trong m\u00f4 h\u00ecnh ph\u1ec5u RACE b\u00ean d\u01b0\u1edbi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1422\" class=\"wp-image-20034\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-2.png\" alt=\"M\u00f4 h\u00ecnh AIDA l\u00e0 g\u00ec v\u00e0 \u1ee9ng d\u1ee5ng trong th\u1ef1c t\u1ebf 2\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-2.png 2048w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-2-300x208.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-2-1024x711.png 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-2-768x533.png 768w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/mo-hinh-aida-la-gi-va-ung-dung-trong-thuc-te-2-1536x1067.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h3>C\u00e1ch v\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh AIDA<\/h3>\n<p>Ph\u1ec5u AIDA c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng thay v\u00ec l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng AIDA \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ef1c hi\u1ec7n truy\u1ec1n th\u00f4ng trong m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau, t\u01b0\u01a1ng t\u00e1c t\u1ea1i nh\u1eefng \u0111i\u1ec3m ch\u1ea1m kh\u00e1c nhau, v\u00e0 \u0111\u00f2i h\u1ecfi th\u00f4ng tin kh\u00e1c nhau xuy\u00ean su\u1ed1t c\u00e1c giai \u0111o\u1ea1n t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111a d\u1ea1ng.<\/p>\n<p>Do \u0111\u00f3, c\u01a1 b\u1ea3n nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA \u0111\u1ec3 gi\u00fap ho\u1ea1ch \u0111\u1ecbnh c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ch\u1ecdn l\u1ecdc v\u00e0 h\u01b0\u1edbng m\u1ee5c ti\u00eau.<\/p>\n<p>H\u00e3y t\u1ef1 h\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi m\u1ea5u ch\u1ed1t sau xuy\u00ean su\u1ed1t c\u00e1c giai \u0111o\u1ea1n:<\/p>\n<ul>\n<li><strong>Awareness: <\/strong>l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi mua bi\u1ebft v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Chi\u1ebfn d\u1ecbch nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Nh\u1eefng c\u00f4ng c\u1ee5 ho\u1eb7c n\u1ec1n t\u1ea3ng n\u00e0o c\u1ea7n s\u1eed d\u1ee5ng? Th\u00f4ng \u0111i\u1ec7p n\u00ean l\u00e0 g\u00ec?<\/li>\n<li><strong>Interest: <\/strong>l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa \u1edf kh\u00e1ch h\u00e0ng? Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? C\u00f3 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i n\u00e0o l\u00e0m n\u1ec1n t\u1ea3ng \u0111\u1ec3 duy tr\u00ec uy t\u00edn c\u1ee7a b\u1ea1n kh\u00f4ng? C\u00e1ch th\u1ee9c v\u00e0 n\u01a1i \u0111\u01b0a th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 website, video, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng\u2026?<\/li>\n<li><strong>Desire: <\/strong>\u0111i\u1ec1u g\u00ec khi\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e1ng \u0111\u01b0\u1ee3c mong \u01b0\u1edbc? T\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac? Chat tr\u1ef1c tuy\u1ebfn? Ph\u1ea3n h\u1ed3i b\u00ecnh lu\u1eadn tr\u00ean Twitter? Chia s\u1ebb m\u1eb9o v\u00e0 l\u1eddi khuy\u00ean?<\/li>\n<li><strong>Action: <\/strong>call-to-action l\u00e0 g\u00ec v\u00e0 n\u00ean \u0111\u1eb7t ch\u00fang \u1edf \u0111\u00e2u? Call-to-action c\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng ch\u01b0a, v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng ch\u00fang n\u1eb1m \u1edf v\u1ecb tr\u00ed n\u00e0o? Suy ngh\u0129 v\u1ec1 nh\u1eefng k\u00eanh\/n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb b\u1ea1n \u0111ang s\u1eed d\u1ee5ng v\u00e0 c\u00e1ch t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua email, website, trang landing, g\u1ecdi \u0111i\u1ec7n\u2026<\/li>\n<li><strong>Retention: <\/strong>c\u1ea7n \u0111i\u1ec1u g\u00ec \u0111\u1ec3 duy tr\u00ec s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u? \u1ede giai \u0111o\u1ea1n n\u00e0o c\u1ea7n khuy\u1ebfn kh\u00edch \u0111i\u1ec1u n\u00e0y th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o?<\/li>\n<\/ul>\n<p><em><strong>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/tenten.vn\/tin-tuc\/huong-dan-thong-bao-website-voi-bo-cong-thuong\/\" target=\"_blank\" rel=\"noopener\">H\u01b0\u1edbng d\u1eabn th\u00f4ng b\u00e1o website v\u1edbi B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng<\/a><\/strong><\/em><\/p>\n<h3>V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh AIDA<\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho th\u1ea5y c\u00f4ng ty l\u00e0m t\u00f3c Francesco Group \u0111\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho salon m\u1edbi c\u1ee7a h\u1ecd th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<ul>\n<li><strong>Awareness: <\/strong>ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch PR tr\u01b0\u1edbc ng\u00e0y khai tr\u01b0\u01a1ng 4 th\u00e1ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u1ec1 ph\u1ea7n th\u01b0\u1edfng, th\u1ee3 l\u00e0m t\u00f3c, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ecbch v\u1ee5\u2026, v\u00e0 c\u1ee7ng c\u1ed1 chi\u1ebfn d\u1ecbch th\u00f4ng qua m\u1ed9t chi\u1ebfn d\u1ecbch DM nh\u1eafm \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<li><strong>Interest: <\/strong>th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch email tr\u1ef1c ti\u1ebfp, trong \u0111\u00f3 t\u1eb7ng m\u1ed9t l\u01b0\u1ee3t t\u01b0 v\u1ea5n ho\u1eb7c c\u1eaft t\u00f3c mi\u1ec5n ph\u00ed. C\u00f4ng ty \u0111\u00e3 v\u1eadn d\u1ee5ng c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh r\u1eb1ng chi\u1ebfn d\u1ecbch c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng, b\u1edfi n\u1eef gi\u1edbi s\u1ebd tr\u1edf n\u00ean trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu khuy\u1ebfn m\u00e3i c\u1ee7a b\u1ea1n \u0111\u01b0a ra \u0111\u1ee7 h\u1ea5p d\u1eabn.<\/li>\n<li><strong>Desire: <\/strong>g\u1ea7n \u0111\u1ebfn ng\u00e0y khai tr\u01b0\u01a1ng salon m\u1edbi, c\u00f4ng ty ch\u1ea1y c\u00e1c s\u1ef1 ki\u1ec7n m\u1edf h\u00e0ng \u0111\u1ed9c quy\u1ec1n, v\u1edbi lo\u1ea1t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u1edd b\u00e1o v\u00e0 c\u00e1c nh\u00f3m m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ecba ph\u01b0\u01a1ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng lan truy\u1ec1n khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n \u0111\u01b0\u1ee3c m\u1eddi v\u00e0 h\u00e0o h\u1ee9ng mu\u1ed1n xem salon m\u1edbi.<\/li>\n<li><strong>Action: <\/strong>c\u00e1c CTA r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean trang Facebook (g\u1ecdi \u0111\u1ec3 \u0111\u1eb7t ch\u1ed7), website (g\u1ecdi \u0111\u1ec3 \u0111\u1eb7t l\u1ecbch), v\u00e0 tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o (g\u1ecdi \u0111\u1ec3 nh\u1eadn khuy\u1ebfn m\u00e3i).<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5 n\u00e0y kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn <strong>Retention<\/strong>, nh\u01b0ng c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u0103ng s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0 khuy\u1ebfn kh\u00edch \u0111\u0103ng k\u00fd danh s\u00e1ch mail ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eb1m c\u1eadp nh\u1eadt tin t\u1ee9c v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n, gi\u1ea3m gi\u00e1 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5\u2026<\/p>\n<h4>C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u201cM\u00f4 h\u00ecnh AIDA\u201d<\/h4>\n<table>\n<tbody>\n<tr>\n<td>\n<div class=\"AJLUJb\">\n<div data-hveid=\"CD4QAA\">\n<div class=\"s75CSd OhScic AB4Wff\">M\u00f4\u00a0h\u00ecnh\u00a0AIDA c\u1ee7a Vinamilk<\/div>\n<\/div>\n<\/div>\n<\/td>\n<td>V\u00ed d\u1ee5 v\u1ec1\u00a0m\u00f4 h\u00ecnh\u00a0AIDA<\/td>\n<td>M\u00f4\u00a0h\u00ecnh\u00a0AIDA c\u1ee7a Nike<\/td>\n<td>M\u00f4\u00a0h\u00ecnh\u00a0AIDA c\u1ee7a Coca Cola<\/td>\n<\/tr>\n<tr>\n<td>M\u00f4\u00a0h\u00ecnh\u00a0AIDA c\u1ee7a Grab<\/td>\n<td>M\u00f4\u00a0h\u00ecnh\u00a0AIDA c\u1ee7a Pepsi<\/td>\n<td>\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a\u00a0m\u00f4 h\u00ecnh\u00a0AIDA<\/td>\n<td>M\u00f4\u00a0h\u00ecnh\u00a0AIDA c\u1ee7a Netflix<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>B\u00e0i li\u00ean quan<\/strong><\/p>\n<ul>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/inbound-marketing-la-gi\/\">Inbound Marketing l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Inbound Marketing<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/imc-la-gi\/\">IMC \u2013 Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a IMC \u0111\u1ed1i v\u1edbi Doanh nghi\u1ec7p<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/insight-trong-marketing-la-gi\/\">Insight trong Marketing l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/nhan-khau-hoc-trong-marketing-la-gi\/\">Nh\u00e2n kh\u1ea9u h\u1ecdc trong Marketing l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng li\u00ean quan<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh Aida l\u00e0 g\u00ec? V\u00e0 doanh nghi\u1ec7p \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong Marketing nh\u01b0 th\u1ebf n\u00e0o?\u00a0 H\u00e3y c\u00f9ng b\u00e0i Hostify.vn kh\u00e1m ph\u00e1 ngay b\u00ean d\u01b0\u1edbi nh\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":15803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[738,739,737],"class_list":["post-15801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-muc-khac","tag-aida-la-viet-tat-cua-dieu-gi","tag-cach-van-dung-mo-hinh-aida","tag-mo-hinh-aida-la-gi"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/15801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=15801"}],"version-history":[{"count":2,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/15801\/revisions"}],"predecessor-version":[{"id":26133,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/15801\/revisions\/26133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/15803"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=15801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=15801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=15801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}