{"id":15986,"date":"2022-09-08T19:59:39","date_gmt":"2022-09-08T12:59:39","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=15986"},"modified":"2022-09-08T19:59:39","modified_gmt":"2022-09-08T12:59:39","slug":"insight-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/insight-trong-marketing-la-gi\/","title":{"rendered":"Insight trong Marketing l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

\"Insight<\/strong><\/p>\n

Marketing insight l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u00e0 chuy\u00ean bi\u1ec7t, k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng n\u1ebfu kh\u00f4ng bi\u1ebft c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec v\u1edbi d\u1eef li\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang s\u1edf h\u1eefu.<\/p>\n

Marketing insight l\u00e0 y\u1ebfu t\u1ed1 c\u0103n b\u1ea3n \u0111\u1ec3 gi\u00e1m s\u00e1t t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u1edf m\u1ecdi giai \u0111o\u1ea1n tri\u1ec3n khai c\u1ee7a n\u00f3. T\u1eadn d\u1ee5ng insight, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch marketing t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean nh\u1eefng g\u00ec \u0111ang c\u00f3 \u1edf hi\u1ec7n t\u1ea1i, v\u00e0 theo d\u00f5i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u00f3 th\u00f4ng qua insight.<\/p>\n

V\u1eady insight trong marketing l\u00e0 g\u00ec?<\/h2>\n

Insight trong marketing l\u00e0 g\u00ec?<\/h3>\n

Khi n\u00f3i \u201cmarketing insight\u201d (hay ng\u1eafn g\u1ecdn l\u00e0 insight), ch\u00fang ta \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u00e1 tr\u00ecnh ti\u1ebfp thu hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7, v\u00e0 to\u00e0n ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\n

C\u00f3 kh\u00e1 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a cho marketing insight, nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00e1m ph\u00e1 ra m\u1ed9t s\u1ef1 th\u1eadt quan tr\u1ecdng, c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng (actionable), nh\u01b0ng tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a nh\u1eadn th\u1ea5y, v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Marketing insight mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean khi v\u1eeba \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, v\u1eeba sinh l\u1eddi cho doanh nghi\u1ec7p.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi marketing cho m\u1ed9t c\u1ea3i ti\u1ebfn tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hay bi\u1ebft \u0111\u1ebfn. N\u00f3i c\u00e1ch kh\u00e1c, nh\u1eefng insight chu\u1ea9n nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap \u00edch cho nh\u1eefng doanh nghi\u1ec7p b\u00e1n c\u1ea3i ti\u1ebfn, v\u00e0 nh\u1eefng doanh nghi\u1ec7p c\u1ea7n \u0111\u1ebfn c\u1ea3i ti\u1ebfn \u0111\u00f3. Ch\u00fang mang v\u1ec1 gi\u00e1 tr\u1ecb t\u1eeb s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n \u0111\u00e3 b\u1ecf ra.<\/p>\n

\"Insight<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a Insight trong marketing<\/h3>\n

Vi\u1ec7c m\u1ed9t c\u00f4ng ty n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c marketing insight l\u00e0 r\u1ea5t quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 marketing insight thi\u1ebft y\u1ebfu ph\u1ed5 bi\u1ebfn nh\u1ea5t gi\u00fap c\u00f4ng ty c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee9c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a m\u00ecnh:<\/p>\n

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  • \u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean th\u00f3i quen v\u00e0 th\u00e1i \u0111\u1ed9 mua s\u1eafm c\u1ee7a h\u1ecd, marketing insight l\u00e0 r\u1ea5t quan tr\u1ecdng. Nh\u1eefng ng\u01b0\u1eddi t\u1eebng mua h\u00e0ng, t\u01b0\u01a1ng t\u00e1c, ho\u1eb7c mua ti\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong qu\u00e1 kh\u1ee9 c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng insight n\u00e0y.<\/li>\n<\/ul>\n

    C\u00f4ng ty c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm hi\u1ec3u nh\u1eefng n\u1ed9i dung, h\u00e0ng h\u00f3a, ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mu\u1ed1n, v\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3 v\u1edbi marketing insight.<\/p>\n