{"id":16573,"date":"2022-09-29T11:04:47","date_gmt":"2022-09-29T04:04:47","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=16573"},"modified":"2022-09-29T11:04:47","modified_gmt":"2022-09-29T04:04:47","slug":"koc-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/koc-la-gi\/","title":{"rendered":"KOC l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t gi\u1eefa KOC v\u00e0 KOL chi ti\u1ebft cho ng\u01b0\u1eddi m\u1edbi"},"content":{"rendered":"

Trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, KOL (hay Key Opinion Leader – t\u1ea1m d\u1ecbch: \u201cng\u01b0\u1eddi d\u1eabn d\u1eaft d\u01b0 lu\u1eadn ch\u1ee7 ch\u1ed1t\u201d) v\u00e0 KOC (hay Key Opinion Consumer – t\u1ea1m d\u1ecbch: \u201cng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 ch\u1ed1t\u201d) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 bi\u1ebft \u0111\u1ebfn v\u00e0 c\u00f4ng nh\u1eadn t\u1eeb c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. M\u1eb7c d\u00f9 c\u1ea3 KOL v\u00e0 KOC \u0111\u1ec1u xu\u1ea5t hi\u1ec7n c\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, th\u1ebf nh\u01b0ng th\u1ef1c ch\u1ea5t hai kh\u00e1i ni\u1ec7m n\u00e0y l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p>\n

\"KOC<\/p>\n

KOL v\u00e0 KOC l\u00e0 g\u00ec?<\/h3>\n

KOL l\u00e0 nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng s\u1edf h\u1eefu s\u1ef1 xu\u1ea5t hi\u1ec7n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 cao r\u1ed9ng r\u00e3i \u0111\u1ebfn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng \u0111\u1eb7c bi\u1ec7t b\u1edfi hi\u1ec7n tr\u1ea1ng ho\u1eb7c tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

KOL l\u00e0 nh\u1eefng ng\u01b0\u1eddi v\u1ed1n d\u0129 \u0111\u00e3 n\u1ed5i ti\u1ebfng nh\u01b0 nh\u1eefng ng\u00f4i sao \u0111i\u1ec7n \u1ea3nh, ng\u01b0\u1eddi m\u1eabu, nh\u1eefng celebutant (ng\u01b0\u1eddi h\u00e3nh ti\u1ebfn, s\u1eb5n s\u00e0ng n\u1ed5i danh b\u1eb1ng m\u1ecdi c\u00e1ch) ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi t\u1ef1 bi\u1ebfn m\u00ecnh tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

KOC c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi KOL. H\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ebfn t\u1eeb tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. KOC l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 hi\u1ec7n tr\u1ea1ng, \u0111i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd d\u1ec5 g\u1ea7n g\u0169i v\u1edbi kh\u00e1n gi\u1ea3 h\u01a1n.<\/p>\n

Quy m\u00f4 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a c\u00e1c KOC c\u00f3 th\u1ec3 khi\u00eam t\u1ed1n h\u01a1n – ch\u1ec9 m\u1ed9t ngh\u00ecn – so v\u1edbi c\u00e1c KOL, th\u1ebf nh\u01b0ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i n\u00e0y r\u1ea5t trung th\u00e0nh. \u0110\u1eebng v\u1ed9i \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c KOC, nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a h\u1ecd c\u00f3 t\u00e1c \u0111\u1ed9ng kh\u00e1 l\u1edbn \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i, c\u00f3 th\u1ec3 th\u00f4i th\u00fac quy\u1ebft \u0111\u1ecbnh vung ti\u1ec1n mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u00e0y.<\/p>\n

\"KOC<\/p>\n

Nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa KOL v\u00e0 KOC<\/h3>\n

Kh\u1edfi \u0111i\u1ec3m<\/h4>\n

Nh\u1eefng KOL th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean h\u1ec7 v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111\u00e3i b\u1eb1ng ti\u1ec1n m\u1eb7t ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho c\u00e1c m\u1eb7t h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5. Trong khi \u0111\u00f3, nh\u1eefng KOC th\u01b0\u1eddng li\u00ean h\u1ec7 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 th\u1eed nghi\u1ec7m ho\u1eb7c \u0111\u00e1nh gi\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea3n th\u00e2n h\u1ecd quan t\u00e2m.<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3<\/h4>\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c KOL v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n lo\u1ea1i ch\u00ednh h\u1ecd; t\u1eeb Nano (1K – 10K), Micro (10K – 50K) \u0111\u1ebfn Celebs (1M+).<\/p>\n

Trong khi \u0111\u00f3, quy m\u00f4 kh\u00e1n gi\u1ea3 kh\u00f4ng khi\u1ebfn c\u00e1c KOC ph\u1ea3i b\u1eadn t\u00e2m.<\/p>\n

\"KOC<\/p>\n

\u0110\u1ed9 tin c\u1eady<\/h4>\n

M\u1eb7c d\u00f9 c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, th\u1ebf nh\u01b0ng \u0111i\u1ec1u khi\u1ebfn c\u00e1c KOC tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i kh\u00e1c \u0111\u1ebfn t\u1eeb vi\u1ec7c h\u1ecd c\u00f3 c\u00e1c blog v\u00e0 vlog c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 b\u00e0y t\u1ecf \u00fd ki\u1ebfn v\u00e0 quan \u0111i\u1ec3m c\u00e1 nh\u00e2n v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd s\u1eed d\u1ee5ng. N\u1ebfu \u0111em ra so s\u00e1nh th\u00ec c\u00e1c KOL v\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u1ed9ng t\u00e1c c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, v\u1eady n\u00ean \u0111\u1ed9 tin c\u1eady s\u1ebd th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c KOC.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a KOC<\/h3>\n

Suvita Charanwong, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 t\u00ean Tellscore, \u0111\u00e3 l\u00ean ti\u1ebfng ph\u00e1t bi\u1ec3u v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a xu h\u01b0\u1edbng marketing v\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng.<\/p>\n

V\u00e0o nh\u1eefng n\u0103m 2010, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng thu\u00ea nh\u1eefng ng\u01b0\u1eddi c\u00f3 ngo\u1ea1i h\u00ecnh \u01b0a nh\u00ecn \u0111\u1ec3 qu\u1ea3ng b\u00e1 online s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, nh\u01b0ng gi\u1edd \u0111\u00e2y h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng chi ti\u1ec1n cho c\u00e1c KOC v\u00ec KOC g\u1ea7n g\u0169i h\u01a1n c\u0169ng nh\u01b0 th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n; \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf ra c\u00e1nh c\u1eeda \u0111\u1ebfn v\u1edbi tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u201cXu h\u01b0\u1edbng ti\u1ebfp th\u1ecb online \u1edf Th\u00e1i Lan \u0111\u00e3 d\u1ea7n th\u00edch h\u1ee3p h\u01a1n, khi\u1ebfn cho l\u0129nh v\u1ef1c n\u00e0y tr\u1edf n\u00ean kh\u00e1 th\u00fa v\u1ecb. Nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 \u1ed5 c\u1eafm \u0111i\u1ec7n, c\u00e1c s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh\u2026 r\u1ea5t kh\u00f3 \u0111\u1ec3 m\u00f4 t\u1ea3 v\u00e0 gi\u1ea3i th\u00edch, v\u1eady nh\u01b0ng c\u00e1c KOC c\u00f3 th\u1ec3 di\u1ec5n gi\u1ea3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng gi\u00fap c\u00e1c kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh hi\u1ec3u \u0111\u01b0\u1ee3c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m\u201d. Suvita Charanwong ph\u00e1t bi\u1ec3u trong cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi trang makertingoops.com.<\/p>\n

Ti\u1ebfp t\u1ee5c b\u00e0i ph\u1ecfng v\u1ea5n c\u1ee7a m\u00ecnh, Suvita Charanwong c\u0169ng cho bi\u1ebft, n\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eebng l\u00e0 c\u00e1c th\u00ednh gi\u1ea3 ph\u1ea3i l\u1eafng nghe nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00f3i, th\u00ec trong nh\u1eefng n\u0103m qua, h\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng \u201cph\u00e1t ng\u00f4n vi\u00ean\u201d.<\/p>\n

V\u00ec l\u1ebd \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt c\u0169ng nh\u01b0 c\u00e1ch ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y – \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1edf h\u1eefu ng\u01b0\u1eddi theo d\u00f5i v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u – \u0111\u1ec3 c\u00f3 th\u1ec3 duy tr\u00ec ho\u1eb7c tr\u1edf n\u00ean ph\u00f9 h\u1ee3p.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng c\u01b0\u1eddng r\u00f3t ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u00e0o KOC, minh ch\u1ee9ng b\u1eb1ng vi\u1ec7c h\u1ecd \u0111\u00e3 ph\u00ea duy\u1ec7t 200.000 THB d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 tr\u1ef1c ti\u1ebfp \u0111\u1ea7u t\u01b0 v\u00e0o 2000 KOC v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh m\u00ecnh; so v\u1edbi c\u00e1c KOL th\u00ec kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y r\u1ebb h\u01a1n nhi\u1ec1u: m\u1ed9t KOL c\u00f3 th\u1ec3 ti\u00eau t\u1ed1n ngang ng\u1eeda v\u1edbi 2000 KOC ho\u1eb7c th\u1eadm ch\u00ed c\u00f3 th\u1ec3 cao h\u01a1n.<\/p>\n

\"KOC<\/p>\n

Ph\u1ea3i ch\u0103ng ng\u00e0y t\u00e0n c\u1ee7a c\u00e1c KOL \u0111\u00e3 \u0111\u1ebfn?<\/h3>\n

Th\u1ebf gi\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u1ee7 r\u1ed9ng l\u1edbn \u0111\u1ec3 c\u1ea3 KOC v\u00e0 KOL c\u00f9ng t\u1ed3n t\u1ea1i. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u1ea7n m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 l\u00e0m g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho m\u00ecnh, v\u00e0 ai c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c KOL? V\u00ec th\u1ebf, \u0111\u00e1p \u00e1n cho c\u00e2u h\u1ecfi \u1edf tr\u00ean l\u00e0 kh\u00f4ng! B\u1edfi v\u00ec c\u1ea3 KOL v\u00e0 KOC \u0111\u1ec1u quan tr\u1ecdng nh\u01b0 nhau \u0111\u1ed1i v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ea7n nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho m\u00ecnh, \u0111\u1ed3ng th\u1eddi h\u1ecd c\u0169ng c\u1ea7n nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 do m\u00ecnh cung c\u1ea5p \u0111\u1ec3 mang \u0111\u1ebfn cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u1eefng suy ngh\u0129 c\u00f3 li\u00ean quan.<\/p>\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng ho\u1eb7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn.<\/p>\n

C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u201cKOC\u201d<\/h4>\n\n\n\n\n
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Koc la g\u00ec<\/div>\n<\/div>\n<\/div>\n<\/td>\n
Koc Shopee la g\u00ec\u00a0<\/td>\nKOC n\u1ed5i ti\u1ebfng\u00a0<\/td>\nKoc kh\u00e1c g\u00ec KOL<\/td>\n<\/tr>\n
KOL, KOC Influencer<\/td>\nKoc TikTok l\u00e0 g\u00ec<\/td>\nKol v\u00e0 KOC la g\u00ec<\/td>\nC\u00e1ch l\u00e0m KOC<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B\u00e0i li\u00ean quan<\/strong><\/p>\n