{"id":17505,"date":"2022-10-21T11:34:28","date_gmt":"2022-10-21T04:34:28","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=17505"},"modified":"2022-10-21T11:34:28","modified_gmt":"2022-10-21T04:34:28","slug":"conversion-rate-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/conversion-rate-la-gi\/","title":{"rendered":"Conversion Rate l\u00e0 g\u00ec? C\u00e1ch t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website"},"content":{"rendered":"<p>T\u1ea1i sao c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)? B\u1edfi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea5t k\u1ef3 ng\u01b0\u1eddi ch\u1ee7 website n\u00e0o c\u0169ng l\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u kh\u00e1ch gh\u00e9 th\u0103m website c\u00e0ng t\u1ed1t.<\/p>\n<p>D\u00f9 vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u1eefu c\u01a1 l\u00e0 \u0111i\u1ec1u ai c\u0169ng mong mu\u1ed1n, nh\u01b0ng con s\u1ed1 \u0111\u00f3 s\u1ebd v\u00f4 ngh\u0129a n\u1ebfu kh\u00f4ng v\u1ecb kh\u00e1ch n\u00e0o ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc v\u00e0 tr\u1edf th\u00e0nh nh\u1eefng lead hay kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. S\u1ef1 th\u1eadt l\u00e0, \u0111a ph\u1ea7n c\u00e1c website hi\u1ec7n nay g\u1eb7p kh\u00e1 nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch chuy\u1ec3n \u0111\u1ed5i, k\u1ec3 c\u1ea3 khi m\u1ed7i ng\u00e0y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m l\u01b0\u1ee3t gh\u00e9 th\u0103m.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/chart-funnel-chart-description-automatically-gen.png\" class=\"alignnone wp-image-19201\" alt=\"Conversion Rate l\u00e0 g\u00ec? C\u00e1ch t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website\" width=\"1380\" height=\"725\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/chart-funnel-chart-description-automatically-gen.png 1380w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/chart-funnel-chart-description-automatically-gen-300x158.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/chart-funnel-chart-description-automatically-gen-1024x538.png 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/chart-funnel-chart-description-automatically-gen-768x403.png 768w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p>V\u1eady gi\u1ea3i ph\u00e1p \u1edf \u0111\u00e2y l\u00e0 g\u00ec? B\u1ea1n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate) l\u00e0 g\u00ec?<\/strong><\/h3>\n<p>Chuy\u1ec3n \u0111\u1ed5i tr\u00ean website l\u00e0 vi\u1ec7c c\u00e1c v\u1ecb kh\u00e1ch gh\u00e9 th\u0103m th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng b\u1edfi ch\u1ee7 website, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 h\u00e0nh \u0111\u1ed9ng mua s\u1eafm.<\/p>\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ph\u1ea7n tr\u0103m nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m website v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 (l\u00fac n\u00e0y, h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i).<\/p>\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh theo c\u00f4ng th\u1ee9c:<\/p>\n<p>(S\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i\/T\u1ed5ng s\u1ed1 kh\u00e1ch gh\u00e9 th\u0103m website)*100<\/p>\n<p>Hi\u1ec3n nhi\u00ean, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e0ng cao s\u1ebd c\u00e0ng t\u1ed1t cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 l\u00fd do ch\u00fang ta c\u1ea7n \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3><strong>T\u1ea1i sao ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0<\/strong><strong>(Conversion rate)<\/strong><\/h3>\n<p>T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO) l\u00e0 quy tr\u00ecnh c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u1ed9t website. Quy tr\u00ecnh n\u00e0y quan tr\u1ecdng b\u1edfi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng l\u00e0 c\u00f3 th\u00eam nhi\u1ec1u lead v\u00e0 nhi\u1ec1u kh\u00e1ch gh\u00e9 th\u0103m \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i, ch\u1ee9 kh\u00f4ng ch\u1ec9 gia t\u0103ng v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website.<\/p>\n<p>T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng s\u1ed1 l\u01b0\u1ee3ng lead v\u00e0 doanh s\u1ed1, do \u0111\u00f3 c\u00f3 vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh. Vi\u1ec7c n\u00e0y c\u00e0ng c\u1ea7n thi\u1ebft h\u01a1n n\u1ebfu b\u1ea1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1edfi lo\u1ea1i website n\u00e0y ph\u1ee5 thu\u1ed9c kh\u00e1 l\u1edbn v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch gh\u00e9 th\u0103m. D\u00f9 CRO c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n, b\u1ea1n v\u1eabn c\u1ea7n ch\u00fa \u00fd qu\u1ea3n tr\u1ecb \u0111\u01a1n h\u00e0ng th\u1eadt t\u1ed1t v\u00e0 l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ee7 h\u00e0i l\u00f2ng nh\u1eb1m ti\u1ebfp t\u1ee5c mua h\u00e0ng v\u00e0o l\u1ea7n sau.<\/p>\n<h3><strong>5 v\u1ecb tr\u00ed c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt CRO<\/strong><\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 v\u1ecb tr\u00ed quan tr\u1ecdng tr\u00ean website b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ec3 b\u1eaft \u0111\u1ea7u quy tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h4><strong>Call-To-Action (CTA)<\/strong><\/h4>\n<p>CTA n\u1eb1m \u1edf trung t\u00e2m c\u1ee7a chi\u1ebfn thu\u1eadt CRO, v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang n\u1eb1m \u1edf v\u1ecb tr\u00ed s\u1ed1 1 n\u00e0y.<\/p>\n<p>CTA \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch gh\u00e9 th\u0103m website th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo, c\u00f3 th\u1ec3 l\u00e0 \u0111\u0103ng k\u00fd nh\u1eadn newsletter t\u1eeb b\u1ea1n, ho\u1eb7c thanh to\u00e1n m\u1ed9t m\u00f3n h\u00e0ng \u0111\u00e3 cho v\u00e0o gi\u1ecf.<\/p>\n<p>L\u00e0m sao \u0111\u1ec3 t\u1ed1i \u01b0u CTA? C\u00f3 v\u00e0i m\u1eb9o sau:<\/p>\n<ul>\n<li>\u0110\u1ea3m b\u1ea3o CTA ng\u1eafn g\u1ecdn v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn<\/li>\n<li>S\u1eed d\u1ee5ng t\u1eeb ng\u1eef mang t\u00ednh h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd<\/li>\n<li>\u0110\u1ea3m b\u1ea3o CTA \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng<\/li>\n<li>B\u1ed1 tr\u00ed CTA sao cho ch\u00fang tr\u1edf th\u00e0nh tr\u1ecdng t\u00e2m tr\u00ean trang<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c CTA v\u0103n b\u1ea3n c\u00f9ng v\u1edbi n\u00fat b\u1ea5m \u0111\u1ec3 tr\u00f4ng t\u1ef1 nhi\u00ean h\u01a1n v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t b\u1ea5m v\u00e0o h\u01a1n.<\/li>\n<\/ul>\n<h4><strong>Form<\/strong><\/h4>\n<p>V\u1ecb tr\u00ed ti\u1ebfp theo \u0111\u1ec3 th\u1ef1c hi\u1ec7n CRO l\u00e0 form. Form l\u00e0 n\u01a1i thu th\u1eadp th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 kh\u00e1ch gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb sau n\u00e0y v\u00e0 ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c.<\/p>\n<p>S\u1eed d\u1ee5ng CRO trong form nh\u01b0 th\u1ebf n\u00e0o? Nh\u1edd c\u00e1c chi\u1ebfn thu\u1eadt CRO, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c form \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00f3 3 y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd khi t\u1ed1i \u01b0u h\u00f3a form: ki\u1ec3u m\u1eabu, \u0111\u1ed9 d\u00e0i, v\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t form.<\/p>\n<p>Ki\u1ec3u m\u1eabu &#8211; bi\u1ebfn form tr\u1edf n\u00ean thu h\u00fat v\u00e0 g\u1ee3i t\u00ednh t\u01b0\u01a1ng t\u00e1c h\u01a1n. Th\u1eed thi\u1ebft k\u1ebf m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t thay v\u00ec ch\u1ec9 d\u00f9ng m\u1ed9t form thu th\u1eadp email nh\u00e0m ch\u00e1n. B\u1ea1n c\u00f3 th\u1ec3 game h\u00f3a form c\u0169ng \u0111\u01b0\u1ee3c.<\/p>\n<p>\u0110\u1ed9 d\u00e0i &#8211; form c\u00e0ng ng\u1eafn, kh\u1ea3 n\u0103ng m\u1ecdi ng\u01b0\u1eddi \u0111i\u1ec1n v\u00e0o n\u00f3 c\u00e0ng cao. Do \u0111\u00f3, h\u00e3y gi\u1edbi h\u1ea1n \u0111\u1ed9 d\u00e0i c\u1ee7a form b\u1eb1ng c\u00e1ch t\u1ea1o form ch\u1ec9 c\u00f3 c\u00e1c tr\u01b0\u1eddng thi\u1ebft y\u1ebfu m\u00e0 th\u00f4i.<\/p>\n<p>V\u1ecb tr\u00ed \u0111\u1eb7t form &#8211; \u0111\u1eb7t form \u201cabove the fold\u201d, t\u1ee9c n\u1eb1m \u1edf n\u1eeda tr\u00ean c\u1ee7a trang, th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n trong CRO. Tuy nhi\u00ean, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 xem li\u1ec7u c\u00e1ch l\u00e0m n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi website c\u1ee7a m\u00ecnh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/line-chart-description-automatically-generated.png\" class=\"alignnone wp-image-19202\" alt=\"Conversion Rate l\u00e0 g\u00ec? C\u00e1ch t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website 3\" width=\"1000\" height=\"439\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/line-chart-description-automatically-generated.png 1000w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/line-chart-description-automatically-generated-300x132.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/line-chart-description-automatically-generated-768x337.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4><strong>C\u1ea5u tr\u00fac trang<\/strong><\/h4>\n<p>M\u1ed9t trong nh\u1eefng quy t\u1eafc quan tr\u1ecdng c\u1ee7a CRO l\u00e0 \u0111\u1ea3m b\u1ea3o website c\u1ee7a b\u1ea1n d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng. Lu\u00f4n gi\u1eef c\u1ea5u tr\u00fac website \u0111\u01a1n gi\u1ea3n, nh\u01b0ng ph\u1ea3i l\u00f4i cu\u1ed1n. L\u00e0m sao \u0111\u1ec3 nh\u1eefng kh\u00e1ch l\u1ea7n \u0111\u1ea7u gh\u00e9 th\u0103m trang v\u1eabn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u1ee9 h\u1ecd mu\u1ed1n. T\u1ea1o c\u00e1c trang danh m\u1ee5c v\u00e0 s\u1ea3n ph\u1ea9m, ho\u1eb7c h\u1ec7 th\u1ed1ng c\u1ea5p b\u1eadc c\u1ee7a trang \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 n\u1eafm b\u1eaft. Thu\u00ea m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf UX \u0111\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3 c\u1ee7a trang c\u0169ng nh\u01b0 hi\u1ec7u su\u1ea5t UX c\u1ee7a n\u00f3.<\/p>\n<h4><strong>T\u1ed1c \u0111\u1ed9 website<\/strong><\/h4>\n<p>M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng kh\u00e1c c\u1ee7a CRO l\u00e0 t\u1ed1c \u0111\u1ed9 trang. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd r\u1eddi b\u1ecf website c\u1ee7a b\u1ea1n n\u1ebfu th\u1eddi gian n\u1ea1p trang l\u00e2u h\u01a1n v\u00e0i gi\u00e2y. \u0110i\u1ec1u n\u00e0y khi\u1ebfn t\u1ed1c \u0111\u1ed9 trang \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn trong CRO. B\u1edfi h\u00ecnh \u1ea3nh v\u00e0 video th\u01b0\u1eddng l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn t\u1ed1c \u0111\u1ed9 n\u1ea1p trang b\u1ecb ch\u1eadm \u0111i, n\u00ean b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e9n \u1ea3nh \u0111\u1ec3 gi\u1ea3m k\u00edch c\u1ee1 h\u00ecnh \u1ea3nh v\u00e0 gi\u00fap vi\u1ec7c n\u1ea1p ch\u00fang d\u1ec5 d\u00e0ng h\u01a1n. Ngo\u00e0i ra, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t m\u1ea1ng ph\u00e2n ph\u1ed1i n\u1ed9i dung (CDN) v\u00e0 h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef \u0111\u1ec7m (cache) \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 trang h\u01a1n n\u1eefa. S\u1eed d\u1ee5ng c\u00e1c template video t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u00edch c\u1ee1 video n\u1eb1m trong ph\u1ea1m vi cho ph\u00e9p m\u00e0 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a ch\u00fang.<\/p>\n<h4><strong>Thi\u1ebft k\u1ebf trang landing<\/strong><\/h4>\n<p>Cu\u1ed1i c\u00f9ng l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong chi\u1ebfn thu\u1eadt CRO: t\u1ed1i \u01b0u h\u00f3a trang landing.<\/p>\n<p>Suy cho c\u00f9ng, h\u1ea7u h\u1ebft s\u1ed1 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec1u di\u1ec5n ra tr\u00ean trang landing, b\u1edfi \u0111\u00e2y l\u00e0 n\u01a1i d\u1eebng ch\u00e2n c\u1ee7a c\u00e1c v\u1ecb kh\u00e1ch m\u1edbi gh\u00e9 th\u0103m trang.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/a-picture-containing-graphical-user-interface-des.jpeg\" class=\"alignnone wp-image-19203\" alt=\"Conversion Rate l\u00e0 g\u00ec? C\u00e1ch t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website 4\" width=\"1380\" height=\"776\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/a-picture-containing-graphical-user-interface-des.jpeg 1380w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/a-picture-containing-graphical-user-interface-des-300x169.jpeg 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/a-picture-containing-graphical-user-interface-des-1024x576.jpeg 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/10\/a-picture-containing-graphical-user-interface-des-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p>Do \u0111\u00f3, khi thi\u1ebft k\u1ebf trang landing, b\u1ea1n c\u1ea7n l\u01b0u \u00fd c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e3 n\u00eau \u1edf c\u00e1c ph\u1ea7n tr\u00ean, v\u00e0 t\u1ea1o c\u1ea5u tr\u00fac trang sao cho m\u1ecdi th\u1ee9 li\u00ean k\u1ebft m\u1ed9t c\u00e1ch h\u00e0i h\u00f2a. K\u1ebft h\u1ee3p v\u0103n b\u1ea3n v\u1edbi h\u00ecnh \u1ea3nh, b\u1ed1 tr\u00ed CTA \u1edf v\u1ecb tr\u00ed tr\u1ecdng t\u00e2m, \u0111\u1eb7t c\u00e1c form h\u1ee3p l\u00fd.. L\u1ea5y v\u00ed d\u1ee5 trang landing c\u1ee7a Netflix, v\u1ed1n c\u00f3 thi\u1ebft k\u1ebf g\u1ecdn g\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n, v\u1edbi m\u1ed9t form ch\u1ec9 g\u1ed3m m\u1ed9t d\u00f2ng ch\u1eef, v\u00e0 m\u1ed9t CTA d\u1ec5 th\u1ea5y.<\/p>\n<p>Ngo\u00e0i ra, s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ch\u1ee7 \u0111\u1ea1o xuy\u00ean su\u1ed1t n\u1ed9i dung trang landing v\u00e0 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung h\u1ea5p d\u1eabn, \u0111i v\u00e0o tr\u1ecdng t\u00e2m.<\/p>\n<h4>C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u201cConversion rate\u201d<\/h4>\n<table>\n<tbody>\n<tr>\n<td>\n<div class=\"AJLUJb\">\n<div data-hveid=\"CE0QAA\">\n<div class=\"s75CSd OhScic AB4Wff\">Conversion\u00a0rate\u00a0la g\u00ec<\/div>\n<\/div>\n<\/div>\n<\/td>\n<td>Sale\u00a0conversion rate<\/td>\n<td>Conversion\u00a0rate\u00a0bao nhi\u00eau l\u00e0 t\u1ed1t<\/td>\n<td>Conversion\u00a0rate\u00a0in football\u00a0<\/td>\n<\/tr>\n<tr>\n<td>How to calculate\u00a0conversion rate<\/td>\n<td>Increase\u00a0conversion rate<\/td>\n<td>Conversion\u00a0rate\u00a0in marketing<\/td>\n<td>Bounce\u00a0rate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>B\u00e0i li\u00ean quan<\/strong><\/p>\n<ul>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/plugin-thong-ke-luot-truy-cap-wordpress\/\">Top 5 plugin th\u1ed1ng k\u00ea l\u01b0\u1ee3t truy c\u1eadp WordPress t\u1ed1t nh\u1ea5t hi\u1ec7n nay<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/backlinks-la-gi\/\">Backlinks l\u00e0 g\u00ec? 7 c\u00e1ch t\u1ea1o backlink ch\u1ea5t l\u01b0\u1ee3ng<\/a><\/li>\n<li class=\"post_title\"><a href=\"https:\/\/tenten.vn\/tin-tuc\/conversion-rate-la-gi\/\" target=\"_blank\" rel=\"noopener\">Conversion rate l\u00e0 g\u00ec?\u00a03 l\u00fd do ch\u1ee9ng minh t\u1ea7m quan tr\u1ecdng c\u1ee7a Conversion rate<\/a><\/li>\n<li class=\"post_title\"><a href=\"https:\/\/tenten.vn\/tin-tuc\/conversion-rate-la-gi\/\" target=\"_blank\" rel=\"noopener\">Conversion rate l\u00e0 g\u00ec?\u00a03 l\u00fd do ch\u1ee9ng minh t\u1ea7m quan tr\u1ecdng c\u1ee7a Conversion rate<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang kinh doanh online v\u00e0 mu\u1ed1n theo d\u00f5i Conversion rate. H\u00e3y c\u00f9ng Hostify t\u00ecm hi\u1ec3u th\u00f4ng tin Conversion rate l\u00e0 g\u00ec? nh\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":17510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-muc-khac"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/17505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=17505"}],"version-history":[{"count":0,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/17505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/17510"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=17505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=17505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=17505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}