{"id":17984,"date":"2025-03-09T14:24:02","date_gmt":"2025-03-09T14:24:02","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=17984"},"modified":"2025-04-14T01:54:50","modified_gmt":"2025-04-14T01:54:50","slug":"thiet-ke-website-ban-hang-tron-goi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/thiet-ke-website-ban-hang-tron-goi\/","title":{"rendered":"Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t?"},"content":{"rendered":"<p><strong>Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t? Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t?<\/strong><\/p>\n<p>Trong th\u1eddi \u0111\u1ea1i internet, c\u00f3 m\u1ed9t c\u00e2u n\u00f3i r\u1eb1ng \u201cn\u1ebfu b\u1ea1n kh\u00f4ng tr\u1ef1c tuy\u1ebfn, b\u1ea1n kh\u00f4ng t\u1ed3n t\u1ea1i\u201d. \u0110i\u1ec1u \u0111\u00f3 c\u00e0ng \u0111\u00fang trong b\u1ed1i c\u1ea3nh c\u00e1c khu ch\u1ee3 tr\u1ef1c tuy\u1ebfn ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng mua s\u1eafm to\u00e0n c\u1ea7u.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, c\u00e2u n\u00f3i tr\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0: n\u1ebfu ch\u01b0a c\u00f3 website b\u00e1n h\u00e0ng c\u1ee7a ri\u00eang m\u00ecnh, b\u1ea1n \u0111ang t\u1ef1 c\u1ea3n b\u01b0\u1edbc \u0111\u01b0\u1eddng \u0111\u1ebfn m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1ecdn v\u1eb9n ti\u1ec1m n\u0103ng b\u1ea3n th\u00e2n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19498\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/Blue-Yellow-Simple-Website-Business-Facebook-Ad.jpg\" alt=\"Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t?\" width=\"1800\" height=\"942\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/Blue-Yellow-Simple-Website-Business-Facebook-Ad.jpg 1800w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/Blue-Yellow-Simple-Website-Business-Facebook-Ad-300x157.jpg 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/Blue-Yellow-Simple-Website-Business-Facebook-Ad-1024x536.jpg 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/Blue-Yellow-Simple-Website-Business-Facebook-Ad-768x402.jpg 768w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/Blue-Yellow-Simple-Website-Business-Facebook-Ad-1536x804.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<h3>Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/h3>\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, \u0111\u00f3 l\u00e0 quy tr\u00ecnh t\u1ea1o ra m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn d\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111\u1ec3 b\u00e1n h\u00e0ng h\u00f3a th\u00f4ng qua m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t website b\u00e1n h\u00e0ng, b\u1ea1n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch, h\u00ecnh dung v\u00e0 s\u1eafp x\u1ebfp n\u1ed9i dung v\u00e0 s\u1ea3n ph\u1ea9m sao cho ch\u00fang hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 tr\u00ean internet.<\/p>\n<p>Tr\u00e0o l\u01b0u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang hot h\u01a1n bao gi\u1edd h\u1ebft, khi ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi mua t\u00ecm \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m mong mu\u1ed1n. Th\u1ed1ng k\u00ea n\u0103m 2020, doanh s\u1ed1 tr\u1ef1c tuy\u1ebfn c\u1ee7a Walmart t\u0103ng \u0111\u1ebfn 97%, trong khi doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn qu\u00fd II\/2020 c\u1ee7a Amazon c\u0169ng t\u0103ng 40%. Kh\u00f4ng ch\u1ec9 c\u00e1c c\u00f4ng ty l\u1edbn, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u01b0 Howords Storage World v\u00e0 B-Wear Sportswear c\u0169ng ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 2, hay th\u1eadm ch\u00ed l\u00e0 3 con s\u1ed1 khi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p>3 c\u00f4ng ty n\u00f3i tr\u00ean c\u00f3 \u0111i\u1ec3m chung g\u00ec? Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng t\u01b0\u01a1i m\u1edbi, hi\u1ec7n \u0111\u1ea1i c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u cho m\u1ee5c \u0111\u00edch chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n<h3>C\u1ea7n nh\u1eefng g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t website b\u00e1n h\u00e0ng v\u1eeba \u0111\u1eb9p, v\u1eeba hi\u1ec7u su\u1ea5t cao?<\/h3>\n<p>B\u1ea5t k\u1ec3 b\u1ea1n d\u1ef1 \u0111\u1ecbnh x\u00e2y d\u1ef1ng lo\u1ea1i website b\u00e1n h\u00e0ng n\u00e0o, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n \u0111\u1ebfn lu\u00f4n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 ch\u1ee9c n\u0103ng gi\u00fap \u0111\u1ee1 b\u1ea1n t\u1ea1o n\u00ean c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ed1t nh\u1ea5t.<\/p>\n<p>C\u00f3 3 lo\u1ea1i n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng:<\/p>\n<ul>\n<li>M\u00e3 ngu\u1ed3n m\u1edf<\/li>\n<li>SaaS<\/li>\n<li>Th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng \u0111\u1ea7u<\/li>\n<\/ul>\n<p>M\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u1ec1u mang l\u1ea1i cho b\u1ea1n m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn: tr\u00ecnh x\u00e2y d\u1ef1ng trang, trang thanh to\u00e1n, c\u00e1c gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p c\u1ed5ng thanh to\u00e1n, v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y n\u1eb1m \u1edf c\u1ea5p \u0111\u1ed9:<\/p>\n<ul>\n<li>T\u00f9y bi\u1ebfn<\/li>\n<li>Hi\u1ec7u su\u1ea5t<\/li>\n<li>B\u1ed9 t\u00ednh n\u0103ng t\u00edch h\u1ee3p<\/li>\n<li>T\u00ednh linh ho\u1ea1t<\/li>\n<\/ul>\n<p>C\u00e1c n\u1ec1n t\u1ea3ng SaaS cung c\u1ea5p tr\u1ea3i nghi\u1ec7m thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn ho\u00e0n ch\u1ec9nh ngay t\u1eeb \u0111\u1ea7u. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t c\u1eeda h\u00e0ng b\u1eb1ng m\u1ed9t tr\u00ecnh bi\u00ean t\u1eadp tr\u1ef1c quan d\u1ea1ng k\u00e9o &#8211; th\u1ea3, v\u00e0 ch\u1ec9 m\u1ea5t v\u00e0i gi\u1edd l\u00e0 xong, \u0111\u1ed5i l\u1ea1i l\u00e0 kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn h\u1ea1n ch\u1ebf c\u0169ng nh\u01b0 kh\u00f4ng th\u1ec3 th\u00eam v\u00e0o c\u00e1c t\u00ednh n\u0103ng t\u00f9y bi\u1ebfn kh\u00e1c.<\/p>\n<p>C\u00e1c n\u1ec1n t\u1ea3ng m\u00e3 ngu\u1ed3n m\u1edf gi\u1ed1ng nh\u01b0 m\u1ed9t khung tranh tr\u1eafng, m\u00e0 n\u1ebfu b\u1ecf ra th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn ch\u00fang th\u00e0nh b\u1ea5t k\u1ef3 lo\u1ea1i website b\u00e1n h\u00e0ng n\u00e0o. Tuy nhi\u00ean, b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ecdi th\u1ee9 t\u1eeb con s\u1ed1 kh\u00f4ng, c\u00f3 ngh\u0129a l\u00e0 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 tham gia c\u1ee7a m\u1ed9t code v\u00e0 m\u1ed9t designer.<\/p>\n<p>C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng \u0111\u1ea7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi ti\u00eau ch\u00ed \u0111\u1ec1 cao t\u00ednh linh ho\u1ea1t, cho ph\u00e9p b\u1ea1n t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafc kh\u00e1c bi\u1ec7t \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u, v\u1edbi backend l\u00e0 m\u1ed9t engine th\u01b0\u01a1ng m\u1ea1i m\u1ea1nh m\u1ebd. Kh\u00f4ng gi\u1ed1ng c\u00e1c l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c, v\u1edbi th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng \u0111\u1ea7u, frontend \u0111\u01b0\u1ee3c chia t\u00e1ch kh\u1ecfi backend, cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i n\u1ec1n t\u1ea3ng b\u1ea5t k\u1ef3 l\u00fac n\u00e0o. Tuy nhi\u00ean, \u0111i k\u00e8m v\u1edbi n\u00f3 l\u00e0 m\u1ed9t quy tr\u00ecnh ph\u1ee9c t\u1ea1p h\u01a1n, v\u00e0 c\u1ea7n \u0111\u1ebfn nhi\u1ec1u h\u1ec7 th\u1ed1ng b\u1ed5 sung kh\u00e1c n\u1eefa.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn gi\u1eefa:<\/p>\n<ul>\n<li>C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng \u0111\u1ea7u v\u00e0 Open SaaS nh\u01b0 BigCommerce<\/li>\n<li>C\u00e1c n\u1ec1n t\u1ea3ng SaaS nh\u01b0 Shopify, v\u1ed1n cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng \u0111\u1ea7u, d\u00f9 b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 s\u1ed1 l\u01b0\u1ee3t g\u1ecdi API m\u1ed7i gi\u00e2y<\/li>\n<li>C\u00e1c tr\u00ecnh x\u00e2y d\u1ef1ng website SaaS nh\u01b0 Squarespace v\u00e0 Wix<\/li>\n<li>C\u00e1c n\u1ec1n t\u1ea3ng m\u00e3 ngu\u1ed3n m\u1edf nh\u01b0 Magento, v\u1ed1n kh\u00f4ng c\u00f3 tr\u00ecnh bi\u00ean t\u1eadp theme ri\u00eang, v\u00e0 WooCommerce, v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t plugin th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<\/ul>\n<p>Nh\u1eefng gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 tr\u00ean s\u1ebd mang l\u1ea1i cho b\u1ea1n kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf nh\u1eefng website \u0111\u1eb9p v\u00e0 \u0111\u1ed9c m\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n n\u00e0o, v\u00e0 b\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng ch\u1ee9c n\u0103ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb con s\u1ed1 kh\u00f4ng.<\/p>\n<p>B\u1ea5t k\u1ec3 tr\u00ecnh x\u00e2y d\u1ef1ng website n\u00e0o \u0111\u01b0\u1ee3c b\u1ea1n ch\u1ecdn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u00fang ph\u1ea3i c\u00f3 nh\u1eefng t\u00ednh n\u0103ng sau:<\/p>\n<h4>T\u01b0\u01a1ng th\u00edch di \u0111\u1ed9ng<\/h4>\n<p>T\u01b0\u01a1ng th\u00edch di \u0111\u1ed9ng l\u00e0 t\u1ed1i quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t website b\u00e1n h\u00e0ng. H\u01a1n 46% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n t\u1ea5t quy tr\u00ecnh thanh to\u00e1n c\u1ee7a h\u1ecd (t\u1eeb t\u00ecm hi\u1ec3u cho \u0111\u1ebfn mua h\u00e0ng) tr\u00ean smartphone, v\u00e0 kho\u1ea3ng 75% th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf qua nh\u1eefng website kh\u00f4ng t\u1ed1i \u01b0u cho di \u0111\u1ed9ng. M\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng th\u00edch di \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch gh\u00e9 th\u0103m t\u1eeb m\u1ecdi lo\u1ea1i thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 tr\u00ean website gi\u1ed1ng h\u1ec7t nhau m\u00e0 kh\u00f4ng g\u1eb7p ph\u1ea3i b\u1ea5t k\u1ef3 r\u00e0o c\u1ea3n thi\u1ebft k\u1ebf n\u00e0o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19494\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-1.png\" alt=\"Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t?\" width=\"1150\" height=\"623\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-1.png 1150w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-1-300x163.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-1-1024x555.png 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-1-768x416.png 768w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/p>\n<h4>Kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn<\/h4>\n<p>\u201cV\u1ebb \u0111\u1eb9p\u201d l\u00e0 m\u1ed9t nh\u1eadn \u0111\u1ecbnh mang t\u00ednh ch\u1ee7 quan. Tuy nhi\u00ean, khi n\u00f3i \u0111\u1ebfn thi\u1ebft k\u1ebf web, \u201cgiao di\u1ec7n \u0111\u1eb9p\u201d th\u01b0\u1eddng \u0111\u1ed3ng ngh\u0129a website c\u00f3 m\u1ed9t b\u1ed1 c\u1ee5c ti\u1ec7n l\u1ee3i, c\u00e1ch s\u1eed d\u1ee5ng ch\u1eef v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng v\u1eeba m\u1eaft, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf kh\u00e1c tr\u00ean website s\u1eafc n\u00e9t, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p>\n<p>N\u1ebfu n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 c\u00e1c t\u00ednh n\u0103ng t\u00f9y bi\u1ebfn v\u00e0 c\u00e1c khu\u00f4n m\u1eabu \u0111\u1eb9p s\u1eb5n s\u00e0ng \u0111\u1ec3 s\u1eed d\u1ee5ng, b\u1ea1n s\u1ebd \u201cm\u1eafc k\u1eb9t\u201d v\u1edbi thi\u1ebft k\u1ebf \u0111\u00e3 c\u0169 k\u1ef9 gi\u1ed1ng h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng kh\u00e1c, v\u00e0 kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n.<\/p>\n<h4>D\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website<\/h4>\n<p>\u0110i\u1ec1u h\u01b0\u1edbng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m ch\u1ec9 vi\u1ec7c c\u00e1c y\u1ebfu t\u1ed1 UI m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n. Ch\u00fang bao g\u1ed3m menu \u0111i\u1ec1u h\u01b0\u1edbng \u1edf header, c\u00e1c trang danh m\u1ee5c s\u1ea3n ph\u1ea9m, b\u1ed9 l\u1ecdc, t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm tr\u00ean trang, v\u00e0 footer. Gi\u1ea3 d\u1ee5 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau theo \u00fd m\u00ecnh, b\u1ea1n s\u1ebd ph\u1ea3i ch\u1ea5p nh\u1eadn m\u1ed9t website kh\u00e1 h\u1ed7n lo\u1ea1n m\u00e0 \u00edt kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u1ee5ng \u0111\u1ebfn, v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n v\u00ec th\u1ebf c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng theo.<\/p>\n<h4>Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00f4i cu\u1ed1n<\/h4>\n<p>S\u1ef1 h\u00e0o h\u1ee9ng s\u1ebd th\u00f4i th\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n t\u1ea5t giao d\u1ecbch c\u1ee7a h\u1ecd v\u00e0 th\u1eadm ch\u00ed mua s\u1eafm th\u00eam Th\u1ee9 kh\u01a1i g\u1ee3i h\u00e0o h\u1ee9ng v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u l\u00ean m\u1ed9t \u0111\u1eb3ng c\u1ea5p m\u1edbi l\u00e0 g\u00ec?<\/p>\n<p>M\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) ch\u1ec9n chu.<\/p>\n<p>UX \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ea3m b\u1ea3o website kh\u00f4ng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9c n\u0103ng, m\u00e0 c\u00f2n tr\u1ef1c quan, \u0111\u00e1ng tin c\u1eady, th\u00e2n thi\u1ec7n ng\u01b0\u1eddi d\u00f9ng, v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng. Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 l\u00e0m t\u0103ng s\u1ef1 tho\u1ea3i m\u00e1i trong t\u01b0\u01a1ng t\u00e1c v\u1edbi website v\u00e0 bi\u1ebfn vi\u1ec7c duy\u1ec7t web tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m d\u1ec5 ch\u1ecbu h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i mua s\u1eafm l\u1ea7n sau, v\u00e0 mang l\u1ea1i cho website c\u1ee7a b\u1ea1n nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ed1t c\u0169ng nh\u01b0 h\u01b0\u1edfng l\u1ee3i nh\u1edd \u201chi\u1ec7u \u1ee9ng truy\u1ec1n mi\u1ec7ng\u201d.<\/p>\n<p>L\u00e0m sao \u0111\u1ec3 bi\u1ebft li\u1ec7u n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n c\u00f3 UX t\u1ed1t?<\/p>\n<ul>\n<li><strong>\u0110\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 UI c\u01a1 b\u1ea3n<\/strong>. Duy\u1ec7t qua website \u0111\u1ec3 bi\u1ebft l\u1ea1i b\u1ea1n c\u00f3 th\u00edch c\u00e1c th\u00e0nh ph\u1ea7n \u0111i\u1ec1u h\u01b0\u1edbng, c\u00e1ch s\u1eafp x\u1ebfp b\u1ed1 c\u1ee5c c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng, v\u00e0 m\u1ecdi th\u00e0nh ph\u1ea7n thi\u1ebft k\u1ebf c\u00f3 tr\u1ef1c quan, d\u1ec5 nh\u00ecn kh\u00f4ng.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn. <\/strong>B\u1ea1n c\u00e0ng ch\u1ec9nh s\u1eeda \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh ph\u1ea7n, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t UX \u0111\u1ed9c \u0111\u00e1o trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng. N\u00ean nh\u1edb r\u1eb1ng, c\u00f3 nh\u1eefng th\u1ee9 t\u01b0\u1edfng ch\u1eebng \u1ed5n \u0111\u1ed1i v\u1edbi m\u1ed9t c\u1eeda h\u00e0ng nh\u1ecf l\u1ea1i c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh h\u1ed1 s\u00e2u h\u00fat ti\u1ec1n v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn h\u01a1n. Do \u0111\u00f3 b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u th\u00eam \u0111\u1ec3 bi\u1ebfn n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf n\u00e0o khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 \u01b0u ti\u00ean.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t website. <\/strong>Th\u1eddi gian n\u1ea1p r\u1eb1ng v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ed5ng th\u1ec3 c\u1ee7a website s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn UX. Trang \u00ec \u1ea1ch, thi\u1ebft k\u1ebf l\u1ed7i, video s\u1ea3n ph\u1ea9m load ch\u1eadm\u2026th\u01b0\u1eddng b\u1eaft ngu\u1ed3n t\u1eeb kh\u1ea3 n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng.<\/li>\n<\/ul>\n<h3>S\u1ef1 kh\u00e1c bi\u1ec7t trong thi\u1ebft k\u1ebf gi\u1eefa c\u00e1c website b\u00e1n h\u00e0ng B2C v\u00e0 B2B<\/h3>\n<p>\u0110\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t website hi\u1ec7u su\u1ea5t cao, b\u1ea1n c\u1ea7n hi\u1ec3u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 con \u0111\u01b0\u1eddng t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. C\u1ea3 website b\u00e1n h\u00e0ng B2B (Doanh nghi\u1ec7p &#8211; Doanh nghi\u1ec7p) v\u00e0 B2C (Doanh nghi\u1ec7p &#8211; Ng\u01b0\u1eddi ti\u00eau d\u00f9ng) \u0111\u1ec1u c\u00f3 c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau: b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Nh\u01b0ng con \u0111\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u00f3 th\u00ec c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n<ul>\n<li>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty B2C, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn di\u1ec7n (h\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y khi ch\u1ecdn t\u00ean mi\u1ec1n cho website) th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n v\u1edbi t\u1ea7n su\u1ea5t d\u00e0y \u0111\u1eb7c tr\u00ean m\u1ea1ng \u0111\u1ed3ng ngh\u0129a v\u1edbi th\u1ecb ph\u1ea7n cao h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/li>\n<li>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty B2B, \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u l\u00e0 th\u1ebf h\u1ec7 lead. V\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 chu k\u1ef3 mua s\u1eafm d\u00e0i h\u01a1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B c\u1ea7n duy tr\u00ec \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 lead ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u \u0111\u1eb7n.<\/li>\n<\/ul>\n<p>V\u1eady ch\u00fang \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn thi\u1ebft k\u1ebf?<\/p>\n<h4>Nh\u1eefng kh\u00e1c bi\u1ec7t trong \u00fd \u0111\u1ecbnh kh\u00e1ch h\u00e0ng<\/h4>\n<p>Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm tr\u00ean c\u00e1c website B2B v\u00e0 B2C \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb nhu c\u1ea7u. Nh\u01b0ng \u0111\u1ed9ng l\u1ef1c b\u00ean d\u01b0\u1edbi nh\u1eefng nhu c\u1ea7u \u0111\u00f3 th\u00ec kh\u00e1c nhau.<\/p>\n<p>\u00dd \u0111\u1ecbnh kh\u00e1ch h\u00e0ng B2B \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng b\u1edfi nh\u1eefng \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p v\u00e0 duy tr\u00ec b\u1edfi m\u1ed9t nh\u00f3m nh\u1eefng ng\u01b0\u1eddi kh\u00e1c (c\u1ed5 \u0111\u00f4ng, c\u00e1c \u0111\u1ed9i nh\u00f3m, c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty, ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i). V\u00ec ph\u1ea3i l\u00e0m h\u00e0i l\u00f2ng qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi, qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m th\u01b0\u1eddng d\u00e0i h\u01a1n, v\u00e0 danh s\u00e1ch nh\u1eefng y\u00eau c\u1ea7u trong \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m s\u1ebd chi ti\u1ebft h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c website b\u00e1n h\u00e0ng B2B t\u1eadp trung h\u01a1n v\u00e0o chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch gh\u00e9 th\u0103m tr\u00ean \u0111\u1ec9nh ph\u1ec5u (TOFU) v\u00e0 gi\u1eefa ph\u1ec5u (MOFU) v\u1edbi k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, sau \u0111\u00f3 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sale tr\u1ef1c tuy\u1ebfn (ti\u1ebfp th\u1ecb email, ebook, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, demo tr\u1ef1c tuy\u1ebfn) v\u00e0 ngo\u1ea1i tuy\u1ebfn (t\u01b0 v\u1ea5n \u0111i\u1ec7n tho\u1ea1i, demo tr\u1ef1c ti\u1ebfp\u2026).<\/p>\n<p>Ng\u01b0\u1eddi mua h\u00e0ng B2C \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean nhu c\u1ea7u t\u1ee9c th\u1eddi. D\u00f9 c\u0169ng d\u1ea1o shop, so s\u00e1nh th\u00f4ng s\u1ed1 v\u00e0 gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m, nh\u01b0ng th\u1eddi gian trung b\u00ecnh h\u1ecd d\u00e0nh cho m\u1ed7i giai \u0111o\u1ea1n trong chu k\u1ef3 mua s\u1eafm l\u1ea1i ng\u1eafn h\u01a1n. Kh\u00f4ng nh\u01b0 ng\u01b0\u1eddi mua B2B d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e2n nh\u1eafc s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 s\u1eb5n, ng\u01b0\u1eddi mua B2C h\u00e0nh \u0111\u1ed9ng ng\u1eabu h\u1ee9ng v\u00e0 do \u0111\u00f3 d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e1nh v\u00e0o nh\u1eadn th\u1ee9c, \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi thi\u00ean ki\u1ebfn c\u1ee7a ch\u00fang ta.<\/p>\n<p>Do \u0111\u00f3, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb B2C s\u1eed d\u1ee5ng th\u01b0\u1eddng s\u1ebd l\u1ee3i nh\u1eefng nh\u1eefng thi\u00ean ki\u1ebfn v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf \u0111\u1ec3 thao t\u00fang quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26082 size-full\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/Thong-tin-lien-he-hop-tac-tai-HOSTIFY.VN_-1.png\" alt=\"\" width=\"1011\" height=\"639\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/Thong-tin-lien-he-hop-tac-tai-HOSTIFY.VN_-1.png 1011w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/Thong-tin-lien-he-hop-tac-tai-HOSTIFY.VN_-1-300x190.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/09\/Thong-tin-lien-he-hop-tac-tai-HOSTIFY.VN_-1-768x485.png 768w\" sizes=\"auto, (max-width: 1011px) 100vw, 1011px\" \/><\/p>\n<h4>Quy tr\u00ecnh mua s\u1eafm<\/h4>\n<p>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham gia v\u00e0o quy tr\u00ecnh mua s\u1eafm B2B nhi\u1ec1u h\u01a1n so v\u1edbi B2C, bao g\u1ed3m ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i v\u00e0 ng\u01b0\u1eddi mua s\u1eafm\/ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. M\u1ed9t website b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ec7n l\u1ee3i c\u00f3 ch\u1ee9c n\u0103ng truy\u1ec1n \u0111\u1ea1t, h\u1ed7 tr\u1ee3, v\u00e0 gi\u1ea3i th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 nh\u1eefng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung, c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c tr\u00ean trang, v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb h\u1ed7 tr\u1ee3. N\u00ean nh\u1edb r\u1eb1ng: m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 lead, ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ngay t\u1ee9c th\u00ec.<\/p>\n<p>\u0110\u1ed1i v\u1edbi B2C, quy\u1ebft \u0111\u1ecbnh mua s\u1eafm th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ki\u1ec7n. M\u00e1y pha c\u00e0 ph\u00ea b\u1ecb h\u1ecfng? Ok, b\u1ea1n c\u1ea7n mua m\u1ed9t c\u00e1i m\u1edbi. \u0110\u00f4i gi\u00e0y kia \u0111\u1eb9p th\u1eadt. Mua \u1edf \u0111\u00e2u nh\u1ec9?<\/p>\n<p>H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng B2C lu\u00f4n trong tr\u1ea1ng th\u00e1i kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u00fang trong khi k\u1ebft h\u1ee3p nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00e1c. Khi h\u1ecd ph\u00e1t hi\u1ec7n ra m\u1ed9t deal h\u1eddi, h\u1ecd s\u1ebd g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c t\u00f3m l\u1ea5y. Do \u0111\u00f3, c\u00e1c website b\u00e1n h\u00e0ng B2C c\u1ea7n t\u1eadp trung v\u00e0o t\u00ednh kh\u00e1m ph\u00e1 v\u00e0 \u0111\u01b0a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 g\u1ea5p r\u00fat ph\u1ea3i mua ngay.<\/p>\n<h4>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/h4>\n<p>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong B2B v\u00e0 B2C l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau, nh\u01b0ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf \u00fd \u0111\u1ecbnh v\u00e0 quy tr\u00ecnh thanh to\u00e1n. T\u1eadp \u0111o\u00e0n Nielsen \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c 5 kh\u00e1c bi\u1ec7t quan tr\u1ecdng trong y\u00eau c\u1ea7u v\u1ec1 UX c\u1ee7a c\u00e1c website B2B v\u00e0 B2C:<\/p>\n<ul>\n<li>Thi\u1ebft k\u1ebf B2B ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung d\u00e0i h\u01a1n, h\u1ed7 tr\u1ee3 quy tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 thanh to\u00e1n l\u00e2u h\u01a1n.<\/li>\n<li>M\u1ecdi n\u1ed9i dung B2B ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ebfn 2 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau &#8211; \u201cng\u01b0\u1eddi ch\u1ecdn\u201d (ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh) v\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i.<\/li>\n<li>Th\u00f4ng tin s\u1ea3n ph\u1ea9m b2B c\u1ea7n d\u00e0i h\u01a1n, d\u1ec5 hi\u1ec3u h\u01a1n, v\u00e0 bao g\u1ed3m m\u1ed9t ph\u1ea7n t\u00f3m t\u1eaft t\u1ed5ng th\u1ec3 v\u1ec1 t\u00ednh t\u01b0\u01a1ng th\u00edch, t\u00ednh n\u0103ng, v\u00e0 c\u00e1c y\u00eau c\u1ea7u ph\u00e1p l\u00fd<\/li>\n<li>Kh\u00e1ch h\u00e0ng B2B l\u1eabn B2C \u0111\u1ec1u ch\u00fa tr\u1ecdng \u0111\u1ebfn gi\u00e1 c\u1ea3. Nh\u01b0ng b\u1ed1i c\u1ea3nh \u0111\u1ecbnh gi\u00e1 B2B ph\u1ee9c t\u1ea1p h\u01a1n. Cung c\u1ea5p cho ng\u01b0\u1eddi mua B2B nh\u1eefng kho\u1ea3ng gi\u00e1 kh\u00e1c nhau, c\u00e2n nh\u1eafc t\u00ednh chi ph\u00ed theo th\u00f3i quen s\u1eed d\u1ee5ng, ho\u1eb7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u01b0\u1eddi mua t\u1ef1 t\u00ednh to\u00e1n \u0111\u1ec3 \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n.<\/li>\n<li>Gi\u1ed1ng c\u00e1c c\u1eeda h\u00e0ng B2C, c\u00e1c website B2B ph\u1ea3i \u0111\u00f3n ti\u1ebfp nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau, v\u1edbi k\u00edch c\u1ee1 t\u1ec7p kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch. Do \u0111\u00f3, c\u00e1c website B2B c\u1ea7n thi\u1ebft k\u1ebf linh ho\u1ea1t, v\u1edbi h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p>Khi thi\u1ebft k\u1ebf m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ed9t t\u1ed5 ch\u1ee9c B2B ph\u1ea3i l\u00e0m m\u1ecdi th\u1ee9 trong n\u0103ng l\u1ef1c c\u00f3 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ebb ngo\u00e0i v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a website \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi nh\u1ea5t c\u00f3 th\u1ec3, th\u00f4ng qua:<\/p>\n<ul>\n<li><strong>T\u00ednh d\u1ec5 s\u1eed d\u1ee5ng: <\/strong>m\u1ecdi th\u1ee9 tr\u00ean website ph\u1ea3i d\u1ec5 t\u00ecm. T\u1ed1c \u0111\u1ed9 v\u00e0 t\u00ednh ti\u1ec7n l\u1ee3i l\u00e0 t\u1ed1i quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh mua.<\/li>\n<li><strong>Logo v\u00e0 \u0111\u00e1nh gi\u00e1: <\/strong>hi\u1ec3n th\u1ecb nhi\u1ec1u l\u01b0\u1ee3t \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ee9ng nh\u1eadn t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin m\u00e0 h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng.<\/li>\n<\/ul>\n<p><strong>Call to Action (CTA): <\/strong>khi m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 h\u1ee9ng th\u00fa v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n l\u00e0m g\u00ec? T\u1ea1o c\u00e1c n\u00fat CTA tinh t\u1ebf nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u00fang n\u01a1i h\u1ecd c\u1ea7n \u0111\u1ebfn s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 lead v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n<h3>9 \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd khi Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng<\/h3>\n<p>D\u00f9 n\u1eafm trong tay nh\u1eefng c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t, quy tr\u00ecnh thi\u1ebft k\u1ebf v\u1eabn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u201ctr\u1eadt \u0111\u01b0\u1eddng ray\u201d n\u1ebfu kh\u00f4ng v\u1ea1ch ra m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng. B\u1ea1n c\u1ea7n ch\u00fa \u00fd nh\u1eefng g\u00ec khi chu\u1ea9n b\u1ecb ra m\u1eaft c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh?<\/p>\n<h4>Trang ch\u1ee7<\/h4>\n<p>Trang ch\u1ee7 l\u00e0 \u0111i\u1ec3m giao ti\u1ebfp \u0111\u1ea7u ti\u00ean gi\u1eefa b\u1ea1n v\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng &#8211; b\u1ea1n c\u00f3 th\u1ec3 xem n\u00f3 nh\u01b0 m\u1eb7t ti\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh. V\u1edbi ch\u1ec9 3 gi\u00e2y ng\u1eafn ng\u1ee7i \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t, b\u1ea1n c\u1ea7n t\u00ednh to\u00e1n chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 v\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf mu\u1ed1n \u00e1p l\u00ean trang ch\u1ee7.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19495\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-2.png\" alt=\"Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t? 2\" width=\"983\" height=\"553\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-2.png 983w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-2-300x169.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-2-768x432.png 768w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/p>\n<p>C\u00e1c trang ch\u1ee7 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7u su\u1ea5t cao th\u01b0\u1eddng c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li>M\u1ed9t b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng, ho\u1eb7c n\u1eb1m \u1edf header, ho\u1eb7c \u1edf sidebar.<\/li>\n<li>\u1ea2nh l\u1edbn \u0111\u1ea7u trang (\u1ea3nh hero), ho\u1eb7c slide \u1ea3nh qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ch\u00ednh ho\u1eb7c lo\u1ea1t s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3<\/li>\n<li>Tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch ch\u1ecdn l\u1ecdc c\u00e1c s\u1ea3n ph\u1ea9m khuy\u1ebfn ngh\u1ecb, c\u00e1c s\u1ea3n ph\u1ea9m trend, ho\u1eb7c c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/li>\n<li>Pop-up ho\u1eb7c qu\u1ea3ng c\u00e1o n\u1ed5i khi v\u00e0o ho\u1eb7c tho\u00e1t trang \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, c\u1ea5u tr\u00fac tr\u00ean kh\u00f4ng ph\u1ea3i b\u1eaft bu\u1ed9c. Di\u1ec7n m\u1ea1o trang ch\u1ee7 s\u1ebd \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi hai y\u1ebfu t\u1ed1 &#8211; ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u00e1n \u0111ang kinh doanh v\u00e0 s\u1edf th\u00edch kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u00ed d\u1ee5, trang ch\u1ee7 c\u1ee7a <a href=\"https:\/\/www.americanleather.com\/\" target=\"_blank\" rel=\"noopener\">American Leather<\/a> ngay l\u1eadp t\u1ee9c \u0111\u1eadp v\u00e0o m\u1eaft ng\u01b0\u1eddi xem nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn c\u1ee7a h\u1ecd th\u00f4ng qua m\u1ed9t thi\u1ebft k\u1ebf kh\u00e1 r\u00f5 r\u00e0ng v\u00e0 nhi\u1ec1u th\u00f4ng tin.<\/p>\n<h4>Trang danh m\u1ee5c<\/h4>\n<p>Trang danh m\u1ee5c gi\u00fap t\u1ed5 ch\u1ee9c to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch t\u00ecm ki\u1ebfm ch\u00fang d\u1ec5 d\u00e0ng h\u01a1n. Trong b\u1ed1i c\u1ea3nh c\u00f3 kh\u00e1 nhi\u1ec1u th\u1ee9 c\u00f3 th\u1ec3 g\u00e2y ph\u00e2n t\u00e2m cho kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 ng\u00e0y nay, h\u1ecd s\u1ebd mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin t\u1ee9c th\u1eddi, \u0111\u1eb7c bi\u1ec7t khi l\u01b0\u1edbt tr\u00ean di \u0111\u1ed9ng. Do \u0111\u00f3, b\u1ea1n c\u1ea7n mang l\u1ea1i cho h\u1ecd m\u1ed9t c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mu\u1ed1n.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, trang danh m\u1ee5c c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO). N\u1ebfu s\u1eafp x\u1ebfp danh m\u1ee5c ch\u00ednh &#8211; ph\u1ee5 l\u1eabn l\u1ed9n, trang web c\u00f3 th\u1ec3 b\u1ecb l\u1eb7p n\u1ed9i dung v\u00e0 t\u1eeb \u0111\u00f3 h\u1ea1 th\u1ea5p th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Do \u0111\u00f3 h\u00e3y \u0111\u1ea3m b\u1ea3o trang danh m\u1ee5c:<\/p>\n<ul>\n<li>C\u00f3 URL m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c trang, ph\u1ee5c v\u1ee5 t\u1ed1t cho SEO<\/li>\n<li>S\u1eed d\u1ee5ng v\u0103n b\u1ea3n kh\u00f4ng tr\u00f9ng l\u1eb7p \u0111\u1ec3 mi\u00eau t\u1ea3 c\u00e1c danh m\u1ee5c<\/li>\n<li>Ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u1edbi ki\u1ebfn tr\u00fac th\u00f4ng tin t\u1ed5ng th\u1ec3 c\u1ee7a trang<\/li>\n<li>C\u00f3 c\u00e1c b\u1ed9 l\u1ecdc \u0111\u1ec3 s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5, trang danh m\u1ee5c c\u1ee7a Natori tu\u00e2n th\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c nguy\u00ean t\u1eafc tr\u00ean:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19496\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-3.png\" alt=\"Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t? 3\" width=\"1600\" height=\"815\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-3.png 1600w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-3-300x153.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-3-1024x522.png 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-3-768x391.png 768w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-3-1536x782.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h4>Trang s\u1ea3n ph\u1ea9m<\/h4>\n<p>Thi\u1ebft k\u1ebf c\u1ee7a trang s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t website b\u00e1n h\u00e0ng. D\u00f9 b\u1ea1n b\u00e1n \u00e1o thun hay l\u1ed1p xe, n\u1ebfu b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n tr\u00f4ng kh\u00f4ng h\u1ea5p d\u1eabn, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 chuy\u1ec3n bi\u1ebfn t\u00edch c\u1ef1c. \u00cdt nh\u1ea5t th\u00ec trang s\u1ea3n ph\u1ea9m ph\u1ea3i bao g\u1ed3m:<\/p>\n<ul>\n<li>\u1ea2nh s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao<\/li>\n<li>Th\u00f4ng s\u1ed1 s\u1ea3n ph\u1ea9m: t\u00ean, m\u00e0u s\u1eafc, k\u00edch c\u1ee1, gi\u00e1 b\u00e1n, \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh<\/li>\n<li>N\u00fat \u201cMua\u201d v\u00e0 \u201cL\u01b0u xem sao\u201d<\/li>\n<li>Mi\u00eau t\u1ea3 s\u1ea3n ph\u1ea9m chi ti\u1ebft<\/li>\n<li>\u0110\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng<\/li>\n<li>C\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan (upsell v\u00e0 cross-sell)<\/li>\n<\/ul>\n<p>Ti\u1ebfp \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o m\u1ed9t v\u00e0i t\u00ednh n\u0103ng b\u1ed5 sung &#8211; v\u00ed d\u1ee5 b\u1ed9 \u0111\u1ebfm ng\u01b0\u1ee3c, demo d\u1ea1ng video hay AR, t\u00f9y ch\u1ecdn l\u1ea5y h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, th\u00f4ng b\u00e1o khi n\u00e0o c\u00f3 h\u00e0ng tr\u1edf l\u1ea1i\u2026<\/p>\n<p>M\u1ed9t trang s\u1ea3n ph\u1ea9m nh\u01b0 c\u1ee7a <a href=\"https:\/\/en.nikon.ca\/nikon-products\/dslr-cameras\/overview.page\" target=\"_blank\" rel=\"noopener\">Nikon<\/a> \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00e1 m\u1ea1ch l\u1ea1c v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, mang l\u1ea1i cho kh\u00e1ch gh\u00e9 th\u0103m c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong khi v\u1eabn cho ph\u00e9p so s\u00e1nh chi ti\u1ebft gi\u1eefa ch\u00fang.<\/p>\n<h4>Trang thanh to\u00e1n<\/h4>\n<p>Nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thanh to\u00e1n gi\u1ecf h\u00e0ng. C\u1ea3i thi\u1ec7n di\u1ec7n m\u1ea1o v\u00e0 lu\u1ed3ng c\u1ee7a trang thanh to\u00e1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c \u0111a s\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3.<\/p>\n<ul>\n<li>Cho ph\u00e9p thanh to\u00e1n kh\u00f4ng c\u1ea7n \u0111\u0103ng nh\u1eadp\/\u0111\u0103ng k\u00fd \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua l\u1ea7n \u0111\u1ea7u v\u00e0 nh\u1eafc nh\u1edf h\u1ecd t\u1ea1o t\u00e0i kho\u1ea3n sau khi ho\u00e0n th\u00e0nh mua h\u00e0ng.<\/li>\n<li>Gi\u1ea3m s\u1ed1 tr\u01b0\u1eddng c\u1ea7n \u0111i\u1ec1n trong form. Trung b\u00ecnh, c\u00e1c website b\u00e1n h\u00e0ng c\u00f3 kho\u1ea3ng 12,8 tr\u01b0\u1eddng c\u1ea7n \u0111i\u1ec1n trong qu\u00e1 tr\u00ecnh thanh to\u00e1n. Nh\u01b0ng \u0111\u1ec3 thu th\u1eadp to\u00e0n b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, b\u1ea1n ch\u1ec9 c\u1ea7n kho\u1ea3ng 6 &#8211; 8 tr\u01b0\u1eddng m\u00e0 th\u00f4i.<\/li>\n<li>Li\u1ec7t k\u00ea r\u00f5 r\u00e0ng t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n m\u00e0 b\u1ea1n ch\u1ea5p nh\u1eadn (th\u1ebb debit\/credit, Apple Pay, PayPal\u2026)<\/li>\n<li>Th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng t\u1ea5t c\u1ea3 nh\u1eefng chi ph\u00ed li\u00ean quan thanh to\u00e1n, bao g\u1ed3m \u0111\u1eb7t m\u1ed9t nh\u00e3n d\u00e1n th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed trong gi\u1edbi h\u1ea1n nh\u1ea5t \u0111\u1ecbnh, th\u1ed1ng nh\u1ea5t ph\u00ed giao h\u00e0ng v\u00e0o gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 t\u1ef1 \u0111\u1ed9ng \u00e1p d\u1ee5ng thu\u1ebf b\u00e1n h\u00e0ng li\u00ean quan.<\/li>\n<\/ul>\n<h4>Trang gi\u1edbi thi\u1ec7u (About us)<\/h4>\n<p>\u0110\u1eebng ngh\u0129 trang gi\u1edbi thi\u1ec7u l\u00e0 kh\u00f4ng quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t website B2B &#8211; 52% kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p cho bi\u1ebft \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd mu\u1ed1n th\u1ea5y tr\u00ean website c\u1ee7a nh\u00e0 cung \u1ee9ng l\u00e0 trang About Us.<\/p>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t trang About Us h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/p>\n<ul>\n<li>K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n<li>Gi\u1edbi thi\u1ec7u \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n<\/li>\n<li>Tr\u00ecnh b\u00e0y c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty<\/li>\n<li>Gi\u1ea3i th\u00edch c\u00e1ch v\u1eadn h\u00e0nh<\/li>\n<li>N\u00f3i v\u1ec1 l\u1ecbch s\u1eed c\u00f4ng ty<\/li>\n<li>Ho\u1eb7c tr\u00ecnh b\u00e0i t\u1ea7m nh\u00ecn t\u01b0\u01a1ng lai<\/li>\n<\/ul>\n<p>V\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf, d\u00f9ng v\u0103n b\u1ea3n ng\u1eafn v\u00e0 c\u00f3 n\u1ed9i dung r\u00f5 r\u00e0ng. Tr\u00e1nh d\u00f9ng c\u00e1c th\u1ee7 thu\u1eadt b\u00e1n h\u00e0ng v\u00e0 CTA, nh\u01b0ng s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1eb9p m\u1eaft v\u1ec1 c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u0103ng s\u1ee9c h\u00fat cho c\u00e2u chuy\u1ec7n.<\/p>\n<p>Trang About Us c\u1ee7a <a href=\"https:\/\/www.grenson.com\/our-heritage\" target=\"_blank\" rel=\"noopener\">Grenson<\/a> l\u00e0 m\u1ed9t v\u00ed d\u1ee5 xu\u1ea5t s\u1eafc cho th\u1ea5y m\u1ed9t c\u00f4ng ty k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 l\u1ecbch s\u1eed v\u00e0 di s\u1ea3n c\u1ee7a h\u1ecd trong khi b\u00e1n t\u01b0\u01a1ng lai ra sao.<\/p>\n<h4>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean trang<\/h4>\n<p>M\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm tr\u00ean trang \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong t\u01b0\u01a1ng lai l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t website b\u00e1n h\u00e0ng, c\u1ea3 doanh nghi\u1ec7p l\u1edbn l\u1eabn nh\u1ecf. Bi\u1ebfn h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 m\u1ea1ch l\u1ea1c nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0 \u01b0u ti\u00ean c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. M\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean trang s\u1ebd gi\u00fap h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, cho ph\u00e9p h\u1ecd t\u00ecm ki\u1ebfm m\u1ecdi th\u1ee9 nhanh ch\u00f3ng.<\/p>\n<p>\u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm tr\u00ean trang xu\u1ea5t s\u1eafc, b\u1ea1n c\u1ea7n:<\/p>\n<ul>\n<li>B\u1ed1 tr\u00ed thanh t\u00ecm ki\u1ebfm d\u1ec5 ph\u00e1t hi\u1ec7n<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t t\u1ef1 ho\u00e0n th\u00e0nh<\/li>\n<li>Cung c\u1ea5p k\u1ebft qu\u1ea3 d\u00f9 kh\u00e1ch h\u00e0ng g\u00f5 sai ch\u00ednh t\u1ea3<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch<\/li>\n<li>H\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh c\u00f9ng v\u1edbi v\u0103n b\u1ea3n.<\/li>\n<\/ul>\n<p>C\u00e1c t\u1ed5 ch\u1ee9c kh\u00f4ng n\u00ean b\u1ecf qu\u00ean tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng khi x\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean trang. Kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm c\u1ee7a m\u1ed9t website b\u00e1n h\u00e0ng ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi h\u00e0nh \u0111\u1ed9ng cu\u1ed9n th\u01b0\u1eddng th\u1ea5y tr\u00ean di \u0111\u1ed9ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u00e0n h\u00ecnh nh\u1ecf.<\/p>\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean trang c\u1ee7a <a href=\"https:\/\/fujitsuscannerstore.com\/search.php?search_query=%22Scanner%22&amp;section=product\" target=\"_blank\" rel=\"noopener\">Fujitsu<\/a> \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00e1 d\u1ec5 d\u00f9ng v\u00e0 m\u1ea1ch l\u1ea1c, v\u1edbi \u0111\u1ec1 xu\u1ea5t t\u1ef1 ho\u00e0n th\u00e0nh v\u00e0 c\u00e1c b\u1ed9 l\u1ecdc \u0111\u1ec3 thu h\u1eb9p ph\u1ea1m vi hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<h4>Form \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n v\u00e0 \u0111\u0103ng nh\u1eadp<\/h4>\n<p>\u0110\u1eebng nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u th\u1ee9 v\u00e0o form \u0111\u0103ng nh\u1eadp. Ch\u00fang n\u00ean ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 kh\u00f4ng r\u1ed1i r\u1eafm.<\/p>\n<p>Y\u00eau c\u1ea7u ng\u01b0\u1eddi mua cung c\u1ea5p th\u00f4ng tin c\u01a1 b\u1ea3n tr\u01b0\u1edbc (email\/m\u1eadt kh\u1ea9u), ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 cho h\u1ecd \u0111\u0103ng nh\u1eadp v\u1edbi m\u1ed9t trong c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. N\u00ean nh\u1edb r\u1eb1ng, m\u1ed7i b\u01b0\u1edbc th\u00eam v\u00e0o trong quy tr\u00ecnh \u0111\u0103ng k\u00fd \u0111\u1ec1u l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch r\u1eddi b\u1ecf trang. Ch\u1ec9 \u0111\u1ec1 ngh\u1ecb kh\u00e1ch \u0111i\u1ec1n th\u00f4ng tin h\u00f3a \u0111\u01a1n v\u00e0 giao h\u00e0ng sau khi \u0111\u00e3 ho\u00e0n t\u1ea5t \u0111\u0103ng k\u00fd. Cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ecdn l\u01b0u v\u00e0 t\u00e1i s\u1eed d\u1ee5ng th\u00f4ng tin c\u1ee7a h\u1ecd trong m\u1ed9t s\u1ed5 \u0111\u1ecba ch\u1ec9 v\u00ec \u0111i\u1ec1u n\u00e0y r\u1ea5t ti\u1ec7n l\u1ee3i.<\/p>\n<p>M\u1ed9t form \u0111\u0103ng nh\u1eadp ph\u1ee9c t\u1ea1p qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 l\u00e0m ph\u1eadt l\u00f2ng kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, khi\u1ebfn b\u1ea1n kh\u00f3 l\u00f2ng x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i v\u00e0 v\u00f4 t\u00ecnh lo\u1ea1i b\u1ecf h\u1ecd kh\u1ecfi lu\u1ed3ng th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h4>Form newsletter<\/h4>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb email th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 mang l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u01b0\u1eddng xuy\u00ean cho website c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap t\u1ed1i \u0111a h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Tr\u01b0\u1edbc khi ti\u1ebfp th\u1ecb, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng danh s\u00e1ch email.<\/p>\n<p>\u0110\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u0103ng k\u00fd, b\u1ea1n c\u1ea7n b\u1ed1 tr\u00ed cho newsletter m\u1ed9t v\u1ecb tr\u00ed th\u1eadt d\u1ec5 nh\u1eadn bi\u1ebft tr\u00ean trang ch\u1ee7 v\u00e0 \u0111\u1eb7t m\u1ed9t popup ho\u1eb7c m\u1ed9t form n\u1ed5i \u1edf ch\u00e2n trang. \u0110\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch mua h\u00e0ng l\u1ea7n \u0111\u1ea7u, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u00ednh k\u00e8m m\u1ed9t khuy\u1ebfn m\u00e3i nh\u1ecf khi \u0111\u0103ng k\u00fd.<\/p>\n<h4>C\u00e1c y\u00eau c\u1ea7u ph\u00e1p l\u00fd<\/h4>\n<p>Tr\u01b0\u1edbc khi ra m\u1eaft m\u1ed9t website b\u00e1n h\u00e0ng, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o n\u00f3 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u ri\u00eang t\u01b0. Nhi\u1ec1u b\u1ed9 lu\u1eadt g\u1ea7n \u0111\u00e2y, nh\u01b0 GDPR \u1edf ch\u00e2u \u00c2u hay CCPA \u1edf California t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. N\u1ebfu website s\u1eed d\u1ee5ng cookies, n\u00f3 ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>GDPR v\u00e0 CCPA c\u0169ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c website b\u00e1n h\u00e0ng, v\u1edbi vi\u1ec7c doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ee5t gi\u1ea3m \u0111\u1ebfn 8,3% trong n\u0103m sau khi GDPR \u0111i v\u00e0o hi\u1ec7u l\u1ef1c.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 lu\u1eadt ph\u00e1p tr\u01b0\u1edbc v\u00e0 sau khi ra m\u1eaft website, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng 3 th\u1ee9:<\/p>\n<ul>\n<li>Ch\u00ednh s\u00e1ch quy\u1ec1n ri\u00eang t\u01b0<\/li>\n<li>C\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n<\/li>\n<li>Tuy\u00ean b\u1ed1 ch\u1ed1i b\u1ecf tr\u00e1ch nhi\u1ec7m<\/li>\n<\/ul>\n<p>Nh\u1eefng th\u1ee9 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ng\u0103n ng\u1eeba c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd c\u00f3 th\u1ec3 n\u1ea3y sinh v\u00e0 th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng website c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 nh\u1eefng \u0111i\u1ec1u kho\u1ea3n ph\u1ea3i tu\u00e2n theo.<\/p>\n<h3>10 l\u1eddi khuy\u00ean c\u1ee7a chuy\u00ean gia v\u1ec1 Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng<\/h3>\n<p>\u1ede tr\u00ean ch\u00fang ta \u0111\u00e3 n\u00f3i v\u1ec1 c\u00e1ch Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng trang m\u00e0 m\u1ed9t website b\u00e1n h\u00e0ng c\u1ea7n c\u00f3.<\/p>\n<p>Ti\u1ebfp theo l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 x\u00e2y d\u1ef1ng website v\u00e0 nh\u1eefng m\u1eb9o \u0111\u1ebfn t\u1eeb ch\u1ee7 c\u00e1c website b\u00e1n h\u00e0ng.<\/p>\n<h4>\u0110\u01a1n gi\u1ea3n\u00a0<\/h4>\n<p>Con \u0111\u01b0\u1eddng ti\u1ebfn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ph\u1ea3i r\u00f5 r\u00e0ng tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng. Tr\u01b0\u1edbc khi th\u00eam m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf m\u1edbi v\u00e0o trang, h\u00e3y t\u1ef1 h\u1ecfi: li\u1ec7u n\u00f3 c\u00f3 gi\u00fap hay khi\u1ebfn h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua b\u1ecb ch\u1eadm l\u1ea1i?<\/p>\n<p>T\u1ed1t nh\u1ea5t h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t trang landing t\u1ed1i gi\u1ea3n. Sau \u0111\u00f3 th\u00eam v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<h4>Mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i ph\u1ea3i l\u00e0m kh\u00e1ch h\u00e0ng th\u1ecfa m\u00e3n<\/h4>\n<p>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng xu\u1ea5t s\u1eafc s\u1ebd l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng trong t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng l\u1ed7i thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ph\u1ea3i tr\u1ea3 gi\u00e1 khi l\u00e0m m\u1ea5t \u0111i c\u1ea3m gi\u00e1c h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n<p>Sau khi \u0111\u00e3 xong v\u1edbi thi\u1ebft k\u1ebf s\u01a1 kh\u1edfi, \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u1eebng trang \u0111\u1ec3 xem c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf b\u1edbt nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y r\u1eafc r\u1ed1i n\u00e0o, v\u00e0 th\u00eam nh\u1eefng \u0111i\u1ec3m s\u00e1ng kh\u00e1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<h4>C\u1eeda h\u00e0ng \u0111\u1ed9c \u0111\u00e1o gi\u00fap c\u1ea1nh tranh t\u1ed1t h\u01a1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7<\/h4>\n<p>Nh\u00e3n hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n \u0111\u1ea7y s\u1ee9c m\u1ea1nh nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft c\u1ea3m x\u00fac v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 nh\u00e3n hi\u1ec7u. Theo kh\u1ea3o s\u00e1t, c\u1ee9 5 kh\u00e1ch h\u00e0ng th\u00ec c\u00f3 \u0111\u1ebfn 4 ng\u01b0\u1eddi s\u1eb5n s\u00e0ng qu\u1ea3ng b\u00e1 cho nh\u00e3n hi\u1ec7u \u01b0a th\u00edch l\u00e2u d\u00e0i c\u1ee7a h\u1ecd.<\/p>\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ed9c \u0111\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh l\u00e0 nh\u00e3n hi\u1ec7u \u01b0u th\u00edch trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n<h4>Lu\u00f4n \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi l\u00ean h\u00e0ng \u0111\u1ea7u<\/h4>\n<p>Gi\u00e1 h\u1ea5p d\u1eabn, khuy\u1ebfn m\u1ea1i ho\u00e0nh tr\u00e1ng, v\u00e0 h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u1eabn quan tr\u1ecdng, nh\u01b0ng hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang s\u1ebd b\u1ecb gi\u1ea3m nhi\u1ec1u n\u1ebfu UX t\u1ed5ng th\u1ec3 qu\u00e1 k\u00e9m c\u1ecfi. T\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u d\u1ee5ng c\u1ee7a website c\u0169ng nh\u01b0 hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3 tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi nghi\u00ean c\u1ee9u c\u00e1c m\u1eabu thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda b\u1ed5 sung kh\u00e1c sau.<\/p>\n<h4>\u01afu \u00e1i thi\u1ebft k\u1ebf ph\u1eb3ng<\/h4>\n<p>Hi\u1ec7n nay, thi\u1ebft k\u1ebf ph\u1eb3ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t phong c\u00e1ch \u201ckinh \u0111i\u1ec3n\u201d tr\u00ean web, v\u00e0 m\u1ecdi chuy\u1ec7n \u0111\u1ec1u c\u00f3 l\u00fd do c\u1ee7a n\u00f3. Nh\u1eefng nguy\u00ean l\u00fd ch\u00ednh c\u1ee7a thi\u1ebft k\u1ebf ph\u1eb3ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn:<\/p>\n<ul>\n<li>H\u1ec7 th\u1ed1ng th\u1ee9 b\u1eadc r\u00f5 r\u00e0ng nh\u1eb1m t\u0103ng t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd th\u00f4ng tin<\/li>\n<li>S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5n m\u1ea1nh h\u00e0nh \u0111\u1ed9ng li\u00ean quan, v\u00e0 thi\u1ebft k\u1ebf trang t\u01b0\u01a1ng th\u00edch di \u0111\u1ed9ng<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c pattern t\u01b0\u01a1ng \u0111\u1ed3ng gi\u00fap kh\u00e1ch nhanh ch\u00f3ng hi\u1ec3u \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn tr\u00ean trang.<\/li>\n<\/ul>\n<h4>H\u00e3y kh\u00e1c bi\u1ec7t<\/h4>\n<p>M\u1ed7i n\u0103m tr\u00f4i qua, kh\u00f4ng gian th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1ea1i tr\u1edf n\u00ean t\u1ea5p n\u1eadp h\u01a1n. Nh\u00e3n hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng, c\u00e1c t\u00ednh n\u0103ng tr\u00ean website, v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u00ean trang c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f9ng nhau l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n<h4>Ch\u00fa \u00fd CRO khi thi\u1ebft k\u1ebf website<\/h4>\n<p>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng thi\u1ebft k\u1ebf trang. Nghi\u00ean c\u1ee9u chu k\u1ef3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, ph\u00e2n t\u00edch th\u00f3i quen l\u01b0\u1edbt web c\u1ee7a h\u1ecd n\u1ebfu b\u1ea1n \u0111ang thi\u1ebft k\u1ebf hay ti\u1ebfn h\u00e0nh m\u1ed9t b\u00e0i test kh\u1ea3 d\u1ee5ng v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf t\u1eadp trung. N\u1eafm b\u1eaft c\u00e0ng nhi\u1ec1u v\u1ec1 th\u00f3i quen l\u01b0\u1edbt web c\u1ee7a h\u1ecd c\u00e0ng t\u1ed1t, sau \u0111\u00f3 \u0111\u01b0a nh\u1eefng ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c v\u00e0o thi\u1ebft k\u1ebf. Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3i h\u1ea5p d\u1eabn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ch\u1ee9 kh\u00f4ng ch\u1ec9 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi ri\u00eang b\u1ea1n.<\/p>\n<h4>Ch\u00fa \u00fd hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c<\/h4>\n<p>C\u00e1c website b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao \u0111\u1ec1u d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ch\u1ec9 d\u1eabn th\u1ecb gi\u00e1c. M\u1ed7i y\u1ebfu t\u1ed1 \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u00f3. Tooltip v\u00e0 c\u00e1c v\u0103n b\u1ea3n h\u1ed7 tr\u1ee3 c\u00f3 th\u1ec3 h\u1eefu d\u1ee5ng v\u00e0 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/p>\n<p>N\u1ebfu c\u1ea7n ph\u1ea3i gi\u1ea3i th\u00edch t\u1eebng b\u01b0\u1edbc m\u1edbi, th\u00ec c\u00f3 v\u1ebb thi\u1ebft k\u1ebf b\u1ea1n \u0111\u00e3 ch\u1ecdn kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n r\u1ed3i!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19497\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-4.png\" alt=\"Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t? 21\" width=\"1430\" height=\"858\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-4.png 1430w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-4-300x180.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-4-1024x614.png 1024w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-17984-4-768x461.png 768w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<h4>\u0110\u1eebng bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i suy ngh\u0129<\/h4>\n<p>Vi\u1ec7c kh\u00e1m ph\u00e1 v\u00e0 mua s\u1eafm s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn ph\u1ea3i l\u00e0 m\u1ed9t quy tr\u00ecnh tr\u1ef1c quan. Cung c\u1ea5p cho kh\u00e1ch m\u1ed9t con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111i \u0111\u1ebfn cu\u1ed1i h\u00e0nh tr\u00ecnh th\u00f4ng qua c\u00e1c thanh \u0111i\u1ec1u h\u01b0\u1edbng, ki\u1ebfn tr\u00fac th\u00f4ng tin r\u00e0nh m\u1ea1ch, v\u00e0 c\u00e1c n\u00fat CTA \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed h\u1ee3p l\u00fd. B\u1eb1ng c\u00e1ch gi\u1ea3m thi\u1ec3u nh\u1eefng t\u00ecnh hu\u1ed1ng m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i v\u1eadn d\u1ee5ng \u0111\u1ea7u \u00f3c c\u1ee7a h\u1ecd xuy\u00ean su\u1ed1t c\u00e1c b\u01b0\u1edbc ti\u1ebfn \u0111\u1ebfn thanh to\u00e1n, b\u1ea1n s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<h4>Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng<\/h4>\n<p>V\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u k\u1ef9 thu\u1eadt kh\u00e1c nhau \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean internet, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n th\u1eed s\u1eed d\u1ee5ng t\u1eebng c\u00e1i m\u1ed9t \u0111\u1ec3 t\u00ecm ra k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p. Nh\u01b0ng nhi\u1ec1u h\u01a1n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ed1t h\u01a1n. Kh\u00f4ng ph\u1ea3i m\u1ecdi k\u1ef9 thu\u1eadt \u0111\u1ec1u ph\u00e1t huy hi\u1ec7u qu\u1ea3 nh\u01b0 nhau v\u1edbi m\u1ecdi nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n<p>L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n ph\u1ea3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng thay v\u00ec nh\u1eefng \u00fd ki\u1ebfn chung chung. Nh\u1edd \u0111\u00f3, b\u1ea1n s\u1ebd t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed9c nh\u1ea5t d\u00e0nh ri\u00eang cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, v\u00e0 khi\u1ebfn h\u1ecd trung th\u00e0nh h\u01a1n v\u1edbi nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<h3>K\u1ebft lu\u1eadn<\/h3>\n<p>X\u00e2y d\u1ef1ng m\u1ed9t website b\u00e1n h\u00e0ng hi\u1ec7n nay l\u00e0 vi\u1ec7c r\u1ea5t d\u1ec5 d\u00e0ng, kh\u00f4ng \u0111\u00f2i h\u1ecfi nh\u1eefng k\u1ef9 thu\u1eadt th\u00e1i qu\u00e1, nh\u1eefng quy tr\u00ecnh ph\u1ee9c t\u1ea1p d\u1ec5 g\u00e2y n\u1ea3n l\u00f2ng cho c\u1ea3 c\u00e1c c\u00f4ng ty l\u1edbn l\u1eabn nh\u1ecf.<\/p>\n<p>Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 quy tr\u00ecnh t\u1eadp trung v\u00e0o ch\u1ee9c n\u0103ng v\u00e0 c\u1ea7n tr\u1ea3i qua nhi\u1ec1u v\u00f2ng ki\u1ec3m tra tr\u01b0\u1edbc khi \u0111\u01b0a ra phi\u00ean b\u1ea3n cu\u1ed1i c\u00f9ng. B\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng trang c\u01a1 b\u1ea3n v\u00e0 c\u00e1c nguy\u00ean m\u1eabu nhanh. Th\u1eed nghi\u1ec7m ch\u00fang v\u1edbi \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n. Th\u1eed tung ra m\u1ed9t giao di\u1ec7n m\u1edbi v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 ph\u1ea3i l\u00e0m \u0111\u1ea5y!<\/p>\n<h4>C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u201cThi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng\u201d<\/h4>\n<table>\n<tbody>\n<tr>\n<td>\n<div class=\"AJLUJb\">\n<div data-hveid=\"CFQQAA\">\n<div class=\"s75CSd OhScic AB4Wff\">Thi\u1ebft\u00a0k\u1ebf website b\u00e1n h\u00e0ng\u00a0mi\u1ec5n ph\u00ed<\/div>\n<\/div>\n<\/div>\n<\/td>\n<td>Thi\u1ebft\u00a0k\u1ebf website\u00a0chuy\u00ean nghi\u1ec7p\u00a0<\/td>\n<td>T\u1ef1\u00a0thi\u1ebft k\u1ebf website\u00a0<\/td>\n<td>Website\u00a0b\u00e1n h\u00e0ng\u00a0la g\u00ec\u00a0<\/td>\n<\/tr>\n<tr>\n<td>M\u1eabu web\u00a0b\u00e1n h\u00e0ng\u00a0mi\u1ec5n ph\u00ed<\/td>\n<td>Code\u00a0thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng\u00a0html<\/td>\n<td>M\u1eabu\u00a0website b\u00e1n h\u00e0ng<\/td>\n<td>Website\u00a0b\u00e1n h\u00e0ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>B\u00e0i li\u00ean quan<\/strong><\/p>\n<ul>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/ban-hang-online-nen-ban-gi\/\">Top s\u1ea3n ph\u1ea9m b\u1eaft trend \u0111\u1ec3 b\u00e1n h\u00e0ng online n\u0103m 2023<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/cach-ban-hang-online-hieu-qua\/\">C\u00e1ch b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/ban-hang-online-can-nhung-gi-2\/\">B\u00e1n h\u00e0ng online c\u1ea7n nh\u1eefng g\u00ec? C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 hi\u1ec7u qu\u1ea3 2022<\/a><\/li>\n<li class=\"elementor-post__title\"><a href=\"https:\/\/www.hostify.vn\/blog\/cong-cu-livestream-ban-hang\/\">H\u01b0\u1edbng d\u1eabn ch\u1ecdn c\u00f4ng c\u1ee5 livestream b\u00e1n h\u00e0ng cho ng\u01b0\u1eddi m\u1edbi<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t? Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t? Trong th\u1eddi \u0111\u1ea1i internet, c\u00f3 m\u1ed9t c\u00e2u n\u00f3i r\u1eb1ng \u201cn\u1ebfu b\u1ea1n kh\u00f4ng tr\u1ef1c tuy\u1ebfn, b\u1ea1n kh\u00f4ng t\u1ed3n t\u1ea1i\u201d. \u0110i\u1ec1u&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"class_list":["post-17984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tenmien"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/17984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=17984"}],"version-history":[{"count":2,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/17984\/revisions"}],"predecessor-version":[{"id":26136,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/17984\/revisions\/26136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/19498"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=17984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=17984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=17984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}