{"id":18121,"date":"2022-11-14T15:18:35","date_gmt":"2022-11-14T08:18:35","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=18121"},"modified":"2022-11-14T15:18:35","modified_gmt":"2022-11-14T08:18:35","slug":"session-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/session-la-gi\/","title":{"rendered":"Session l\u00e0 g\u00ec? Nh\u1eefng ki\u1ebfn th\u1ee9c t\u1ed5ng quan c\u1ea7n bi\u1ebft"},"content":{"rendered":"

Session l\u00e0 g\u00ec? M\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 session trong Google Analytics 4<\/strong><\/h2>\n

Google Analytics l\u00e0 d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t th\u1ebf gi\u1edbi. Theo th\u1ed1ng k\u00ea c\u1ee7a trang Ruler Analytics, 90% c\u00e1c ti\u1ebfp th\u1ecb vi\u00ean xem Google Analytics l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u nh\u1eb1m ph\u1ee5c v\u1ee5 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng h\u1ec1 \u0111\u00e1ng ng\u1ea1c nhi\u00ean. Google Analytics ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, cung c\u1ea5p h\u01a1n 200 th\u01b0\u1edbc \u0111o \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a website v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t th\u01b0\u1edbc \u0111o \u0111\u00e1ng ch\u00fa \u00fd, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 nhi\u1ec1u trong Google Analytics 4 (v\u00e0 Universal Analytics, phi\u00ean b\u1ea3n c\u0169 c\u1ee7a Google Analytics) l\u00e0 session.<\/p>\n

Nh\u01b0ng session l\u00e0 g\u00ec, v\u00e0 n\u00f3 quan tr\u1ecdng \u0111\u1ebfn m\u1ee9c n\u00e0o \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n?<\/p>\n

H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

\u200b\u200b <\/p>\n

Session trong Google Analytics 4 l\u00e0 g\u00ec?<\/strong><\/h2>\n

M\u1ed9t session trong Google Analytics 4 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ghi l\u1ea1i \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

M\u1ed9t session c\u00f3 th\u1ec3 ch\u1ee9a nhi\u1ec1u s\u1ef1 ki\u1ec7n, bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3t xem trang, th\u1eddi \u0111i\u1ec3m ho\u00e0n th\u00e0nh s\u1ef1 ki\u1ec7n, hay c\u00e1c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c session trong c\u00e1c b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c Google Analytics 4 cung c\u1ea5p, bao g\u1ed3m:<\/p>\n

    \n
  • acquisition overview<\/li>\n
  • user acquisition<\/li>\n
  • traffic acquisition<\/li>\n
  • engagement overview<\/li>\n
  • demographic details<\/li>\n
  • tech details<\/li>\n<\/ul>\n

    Session l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n \u0111o l\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn trong gi\u1edbi ti\u1ebfp th\u1ecb vi\u00ean, b\u1edfi ch\u00fang cho ph\u00e9p b\u1ea1n\u2026<\/p>\n

      \n
    • Xem t\u1ed5ng quan v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng k\u00eanh<\/li>\n
    • \u0110\u00e1nh gi\u00e1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea quan tr\u1ecdng t\u1eeb ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c<\/li>\n
    • \u0110\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a hi\u1ec7u su\u1ea5t website<\/li>\n
    • \u0110\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n nh\u1eb1m t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 gi\u00fap website t\u0103ng tr\u01b0\u1edfng.<\/li>\n<\/ul>\n

      S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa session trong UA v\u00e0 Google Analytics 4?<\/strong><\/h2>\n

      C\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa session trong Universal Analytics v\u00e0 GA4.<\/p>\n

        \n
      • Session trong GA4 l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ghi l\u1ea1i \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng<\/li>\n
      • Kho\u1ea3ng th\u1eddi gian v\u00e0 th\u1eddi gian t\u1ea1m ng\u01b0ng (timeout) c\u1ee7a session trong GA4 \u0111\u01b0\u1ee3c do theo c\u00e1ch kh\u00e1c v\u1edbi UA<\/li>\n
      • Session trong GA4 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u00e0 kh\u00f4ng c\u1ea7n l\u01b0\u1ee3t xem trang (pageview)<\/li>\n
      • Session kh\u00f4ng h\u1ebft h\u1ea1n n\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i th\u00f4ng qua m\u1ed9t ngu\u1ed3n truy c\u1eadp v\u00e0o website (campaign source, g\u1ecdi t\u1eaft l\u00e0 ngu\u1ed3n) kh\u00e1c.<\/li>\n<\/ul>\n

        <\/p>\n

        Session trong GA4 l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ghi l\u1ea1i \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n

        V\u00e0o th\u00e1ng 10\/2021, Google Analytics b\u1eaft \u0111\u1ea7u c\u1eadp nh\u1eadt ph\u01b0\u01a1ng ph\u00e1p t\u00ednh \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u1edbc \u0111o session trong c\u00e1c b\u00e1o c\u00e1o ti\u00eau chu\u1ea9n v\u00e0 tu\u1ef3 bi\u1ebfn. K\u1ebft qu\u1ea3 l\u00e0, session \u0111\u01b0\u1ee3c theo d\u00f5i theo c\u00e1ch kh\u00e1c so v\u1edbi trong Universal Analytics.<\/p>\n

        Trong Universal Analytics, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c theo d\u00f5i d\u1ef1a tr\u00ean pageview v\u00e0 session. M\u1ed7i session trong UA \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh b\u1edfi c\u00e1c lo\u1ea1i truy c\u1eadp (hit type) kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n

          \n
        • truy c\u1eadp trang (pages hits)<\/li>\n
        • truy c\u1eadp th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (eCommerce hits)<\/li>\n
        • truy c\u1eadp t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i (social interaction hits)<\/li>\n<\/ul>\n

          Tuy nhi\u00ean, Google Analytics 4 l\u1ea1i theo d\u00f5i d\u1eef li\u1ec7u session theo c\u00e1ch kh\u00e1c. Kh\u00f4ng nh\u01b0 Universal Analytics, v\u1ed1n \u0111o d\u1eef li\u1ec7u d\u1ef1a tr\u00ean pageview v\u00e0 session, GA4 thu th\u1eadp d\u1eef li\u1ec7u d\u1ef1a tr\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng theo d\u00f5i \u0111\u01b0\u1ee3c do t\u1eebng ng\u01b0\u1eddi d\u00f9ng \u0111\u01a1n l\u1ebb th\u1ef1c hi\u1ec7n, g\u1ecdi l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n (event).<\/p>\n

          V\u1ec1 c\u01a1 b\u1ea3n, m\u1ecdi th\u1ee9 di\u1ec5n ra trong khi m\u1ed9t kh\u00e1ch gh\u00e9 th\u0103m web hay \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi l\u1ea1i d\u01b0\u1edbi d\u1ea1ng m\u1ed9t event trong GA4.<\/p>\n

          Kho\u1ea3ng th\u1eddi gian v\u00e0 th\u1eddi gian t\u1ea1m ng\u01b0ng (timeout) c\u1ee7a session trong GA4 \u0111\u01b0\u1ee3c do theo c\u00e1ch kh\u00e1c v\u1edbi UA<\/strong><\/h3>\n

          Kho\u1ea3ng th\u1eddi gian c\u1ee7a session l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 s\u1ef1 thay \u0111\u1ed5i.<\/p>\n

          Kho\u1ea3ng th\u1eddi gian c\u1ee7a m\u1ed9t session trong UA \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 th\u1eddi gian gi\u1eefa l\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean v\u00e0 cu\u1ed1i c\u00f9ng. M\u1eb7c \u0111\u1ecbnh, m\u1ed9t session trong UA s\u1ebd h\u1ebft h\u1ea1n n\u1ebfu kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng m\u1edbi \u0111\u01b0\u1ee3c ghi nh\u1eadn trong v\u00f2ng 30 ph\u00fat t\u00ednh t\u1eeb l\u01b0\u1ee3t truy c\u1eadp cu\u1ed1i c\u00f9ng.<\/p>\n

          Trong GA4, c\u00e1ch t\u00ednh to\u00e1n c\u00f3 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i. Kho\u1ea3ng th\u1eddi gian c\u1ee7a session \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 th\u1eddi gian \u0111\u00e3 tr\u00f4i qua gi\u1eefa event \u0111\u1ea7u ti\u00ean v\u00e0 cu\u1ed1i c\u00f9ng. T\u01b0\u01a1ng t\u1ef1 v\u1edbi UA, n\u1ebfu kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng m\u1edbi n\u00e0o \u0111\u01b0\u1ee3c ghi l\u1ea1i trong 30 ph\u00fat k\u1ec3 t\u1eeb event cu\u1ed1i c\u00f9ng, session s\u1ebd h\u1ebft h\u1ea1n.<\/p>\n

          Session trong GA4 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u00e0 kh\u00f4ng c\u1ea7n l\u01b0\u1ee3t xem trang (pageview)<\/strong><\/h3>\n

          M\u1ed9t kh\u00e1c bi\u1ec7t quan tr\u1ecdng l\u00e0 session c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u00e0 kh\u00f4ng c\u1ea7n pageview trong GA4.<\/p>\n

          Trong UA, m\u1ed9t session m\u1edbi b\u1eaft \u0111\u1ea7u khi ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n, ho\u1eb7c khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t ngu\u1ed3n m\u1edbi v\u00e0 (m\u1eb7c \u0111\u1ecbnh) k\u1ebft th\u00fac sau 30 ph\u00fat kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

          Kh\u00e1 \u0111\u01a1n gi\u1ea3n nh\u1ec9?<\/p>\n

          Tuy nhi\u00ean, GA4 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t session d\u00f9 c\u00f3 pageview hay kh\u00f4ng. V\u00ed d\u1ee5: m\u1ed9t ng\u01b0\u1eddi d\u00f9ng v\u00e0o \u0111\u1ecdc b\u00e0i vi\u1ebft tr\u00ean blog c\u1ee7a b\u1ea1n, nh\u01b0ng ngay l\u1eadp t\u1ee9c b\u1ecb ph\u00e2n t\u00e2m v\u00e0 b\u1ea5m v\u00e0o m\u1ed9t tab kh\u00e1c tr\u00ean tr\u00ecnh duy\u1ec7t. Cu\u1ed1i c\u00f9ng, sau v\u00e0i ti\u1ebfng, h\u1ecd quay tr\u1edf l\u1ea1i \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ecdc b\u00e0i vi\u1ebft r\u1ed3i r\u1eddi \u0111i.<\/p>\n

          N\u1ebfu b\u1ea1n d\u00f9ng UA, b\u1ea1n s\u1ebd th\u1ea5y 1 session v\u1edbi m\u1ed9t pageview. Ng\u01b0\u1ee3c l\u1ea1i, GA4 xem nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u00f3 l\u00e0 2 session ri\u00eang bi\u1ec7t. M\u1ed9t session v\u1edbi 1 pageview v\u00e0 m\u1ed9t session kh\u00e1c v\u1edbi t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

          Session kh\u00f4ng h\u1ebft h\u1ea1n n\u1ebfu ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i th\u00f4ng qua m\u1ed9t ngu\u1ed3n kh\u00e1c<\/strong><\/h3>\n

          Kh\u1ea3 n\u0103ng \u0111i\u1ec1u n\u00e0y x\u1ea3y ra l\u00e0 r\u1ea5t th\u1ea5p. Nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3.<\/p>\n

          Trong UA, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111ang trong m\u1ed9t session ho\u1ea1t \u0111\u1ed9ng v\u00e0 b\u1ea5m v\u00e0o li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn website c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1ed9t ngu\u1ed3n kh\u00e1c, session ban \u0111\u1ea7u s\u1ebd h\u1ebft h\u1ea1n v\u00e0 session m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng.<\/p>\n

          Trong GA4, quy lu\u1eadt t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111ang trong m\u1ed9t session ho\u1ea1t \u0111\u1ed9ng v\u00e0 b\u1ea5m v\u00e0o li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn website c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t ngu\u1ed3n kh\u00e1c, session ban \u0111\u1ea7u s\u1ebd kh\u00f4ng h\u1ebft h\u1ea1n.<\/p>\n

          \u0110\u1ec3 gi\u1ea3i th\u00edch, h\u00e3y d\u00f9ng m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c:<\/p>\n

          Gi\u1ea3 s\u1eed ng\u01b0\u1eddi d\u00f9ng b\u1ea5m v\u00e0o website c\u1ee7a b\u1ea1n \u0111\u1ec3 mua m\u1ed9t m\u00f3n \u0111\u1ed3 sau khi t\u00ecm nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean Google. H\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn website c\u1ee7a b\u1ea1n v\u00e0 nh\u1edb ra r\u1eb1ng tr\u01b0\u1edbc \u0111\u00e2y, c\u00f4ng ty c\u1ee7a b\u1ea1n t\u1eebng g\u1eedi cho h\u1ecd m\u1ed9t b\u1ee9c th\u01b0 k\u00e8m m\u00e3 gi\u1ea3m gi\u00e1.<\/p>\n

          H\u1ecd s\u1ebd t\u00ecm email \u0111\u00f3, v\u00e0 thay v\u00ec quay l\u1ea1i tab ban \u0111\u1ea7u, h\u1ecd b\u1ea5m v\u00e0o li\u00ean k\u1ebft trong email \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn website c\u1ee7a b\u1ea1n.<\/p>\n

          Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, UA s\u1ebd theo d\u00f5i h\u00e0nh tr\u00ecnh n\u00e0y v\u00e0 chia n\u00f3 ra th\u00e0nh 2 session ri\u00eang bi\u1ec7t, trong khi GA4 s\u1ebd ch\u1ec9 ghi nh\u1eadn m\u1ed9t session \u0111\u01a1n nh\u1ea5t m\u00e0 th\u00f4i.<\/p>\n

          GA4 \u0111\u1ebfm session nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

          D\u00f9 c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t trong c\u00e1ch theo d\u00f5i d\u1eef li\u1ec7u, ph\u01b0\u01a1ng th\u1ee9c GA \u0111\u1ebfm session v\u1eabn nh\u01b0 c\u0169. GA4 s\u1eed d\u1ee5ng cookie b\u00ean th\u1ee9 nh\u1ea5t \u0111\u1ec3 ghi nh\u1eadn d\u1eef li\u1ec7u v\u00e0 session tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n

          Cookie b\u00ean th\u1ee9 nh\u1ea5t \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng cookie n\u00e0y cho ph\u00e9p ch\u1ee7 website thu th\u1eadp th\u00f4ng tin v\u1ec1 nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m website c\u1ee7a h\u1ecd.<\/p>\n

          Gi\u1ea3 s\u1eed m\u1ed9t ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u \u0111\u1ebfn website c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch b\u1ea5m v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn. H\u1ecd l\u01b0\u1ee3n m\u1ed9t v\u00f2ng quanh website r\u1ed3i r\u1eddi \u0111i.<\/p>\n

          C\u0169ng trong ng\u00e0y h\u00f4m \u0111\u00f3, h\u1ecd g\u00f5 t\u00ean c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o Google tr\u00ean ch\u00ednh thi\u1ebft b\u1ecb \u0111\u00f3, b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a nh\u00e3n hi\u1ec7u, v\u00e0 \u0111i\u1ec1n v\u00e0o form hi\u1ec7n ra.<\/p>\n

          S\u1eed d\u1ee5ng d\u1eef li\u1ec7u cookie v\u00e0 User ID, GA c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u01b0\u1ee3t gh\u00e9 th\u0103m \u0111\u00f3 \u0111\u1ebfn t\u1eeb c\u00f9ng m\u1ed9t ng\u01b0\u1eddi d\u00f9ng. Ch\u00fang s\u1ebd ghi nh\u1eadn \u0111\u00f3 l\u00e0 nh\u1eefng session ri\u00eang bi\u1ec7t, nh\u01b0ng GA bi\u1ebft c\u1ea3 hai session \u0111\u1ebfn t\u1eeb c\u00f9ng m\u1ed9t thi\u1ebft b\u1ecb.<\/p>\n

          N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u cookie, GA s\u1ebd kh\u00f4ng th\u1ec3 g\u00e1n nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau v\u00e0o c\u00f9ng m\u1ed9t ng\u01b0\u1eddi d\u00f9ng. Thay v\u00e0o \u0111\u00f3, n\u00f3 s\u1ebd xem m\u1ed7i pageview l\u00e0 m\u1ed9t kh\u00e1ch m\u1edbi.<\/p>\n

          Session v\u00e0 ng\u01b0\u1eddi d\u00f9ng (user) c\u00f3 gi\u1ed1ng nhau trong GA4?<\/strong><\/h2>\n

          D\u00f9 session v\u00e0 user c\u00f3 v\u1ebb t\u01b0\u01a1ng t\u1ef1 nhau, ch\u00fang th\u1ef1c ra c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng.<\/p>\n

          Ch\u00fang ta \u0111\u1ec1u bi\u1ebft m\u1ed9t session trong GA4 l\u00e0 khi kh\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t c\u00e1c event tr\u00ean website c\u1ee7a b\u1ea1n trong kho\u1ea3ng th\u1eddi gian 30 ph\u00fat. C\u00e1c event n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u pageview, c\u00fa b\u1ea5m chu\u1ed9t (click), v\u00e0 giao d\u1ecbch.<\/p>\n

          Tuy nhi\u00ean, m\u1ed9t user l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n ri\u00eang bi\u1ec7t, gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n, v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t session. B\u1ea1n c\u00f3 th\u1ec3 xem user l\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch ri\u00eang bi\u1ec7t gh\u00e9 th\u0103m website c\u1ee7a m\u00ecnh.<\/p>\n

          M\u1ed9t khi user \u0111\u1ebfn website, h\u1ecd s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ebfm l\u1ea1i l\u1ea7n n\u1eefa. Tr\u1eeb khi h\u1ecd gh\u00e9 th\u0103m website tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb kh\u00e1c, ho\u1eb7c xo\u00e1 cookie sau \u0111\u00f3. Trong t\u00ecnh hu\u1ed1ng n\u00e0y, GA4 s\u1ebd xem h\u1ecd l\u00e0 m\u1ed9t user kh\u00e1c.<\/p>\n

          \u0110\u1ebfn \u0111\u00e2y, b\u1ea1n h\u1eb3n th\u1eafc m\u1eafc li\u1ec7u vi\u1ec7c \u0111\u1ebfm user d\u1ef1a tr\u00ean session c\u00f3 ch\u00ednh x\u00e1c kh\u00f4ng. C\u00e2u tr\u1ea3 l\u1eddi tu\u1ef3 thu\u1ed9c v\u00e0o c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n

          H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u1ea3 session l\u1eabn user \u0111\u1ec3 cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd hi\u1ec7u qu\u1ea3 \u0111\u1ebfn \u0111\u00e2u trong vi\u1ec7c \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn website.<\/p>\n

          S\u1ed1 l\u01b0\u1ee3ng user t\u1ed5ng th\u1ec3 mang l\u1ea1i d\u1eef li\u1ec7u qu\u00fd gi\u00e1 li\u00ean quan vi\u1ec7c trang n\u00e0o c\u00f3 l\u01b0u l\u01b0\u1ee3ng cao nh\u1ea5t, v\u00e0 s\u1ed1 user m\u1edbi th\u00ec mang l\u1ea1i cho b\u1ea1n c\u00e1i nh\u00ecn r\u00f5 n\u00e9t h\u01a1n v\u1ec1 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7n di\u1ec7n c\u1ee7a nh\u00e3n hi\u1ec7u.<\/p>\n

          M\u1eb7t kh\u00e1c, session cung c\u1ea5p c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 b\u1ea5m v\u00e0o m\u1ed9t trang v\u00e0 nh\u1eefng \u0111i\u1ec1u h\u1ecd l\u00e0m sau khi v\u00e0o trang c\u1ee7a b\u1ea1n.<\/p>\n

          Nh\u01b0ng t\u1ef1u chung l\u1ea1i, t\u1ea5t c\u1ea3 t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch b\u1ea1n \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u01b0\u01a1ng th\u1ee9c n\u00e0o ti\u1ec7n l\u1ee3i nh\u1ea5t cho b\u1ea1n!<\/p>\n

          Session trong GA4 c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec?<\/strong><\/h2>\n

          D\u00f9 GA theo d\u00f5i user v\u00e0 session tr\u00ean website c\u1ee7a b\u1ea1n kh\u00e1c hi\u1ec7u qu\u1ea3, n\u00f3 kh\u00f4ng h\u1ec1 ho\u00e0n h\u1ea3o.<\/p>\n

          D\u1eef li\u1ec7u session th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng n\u1eb7c danh v\u00e0 mang t\u00ednh t\u1ed5ng th\u1ec3<\/strong><\/h3>\n

          M\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng ch\u00fa \u00fd v\u1edbi GA4 l\u00e0 d\u1eef li\u1ec7u c\u1ee7a n\u00f3 \u1edf d\u1ea1ng n\u1eb7c danh.<\/p>\n

          GA4 c\u00f3 kh\u1ea3 n\u0103ng theo d\u00f5i t\u1eebng user ri\u00eang bi\u1ec7t. N\u00f3 thi\u1ebft l\u1eadp cookie \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u m\u00e0 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n v\u00e0 g\u00e1n cho h\u1ecd m\u1ed9t m\u00e3 s\u1ed1 n\u1eb7c danh \u0111\u1ed9c nh\u1ea5t.<\/p>\n

          B\u1ea1n c\u00f3 th\u1ec3 b\u1ea5m v\u00e0o v\u00e0 xem \u0111\u01b0\u1ee3c nh\u1eefng t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau m\u00e0 m\u1ed7i kh\u00e1ch gh\u00e9 th\u0103m \u0111\u00e3 ho\u00e0n th\u00e0nh tr\u00ean website c\u1ee7a m\u00ecnh, nh\u01b0 m\u1ed9t l\u01b0\u1ee3t xem, m\u1ed9t event, hay m\u1ed9t l\u01b0\u1ee3t thanh to\u00e1n.<\/p>\n

          <\/p>\n

          C\u00f3 v\u1ebb h\u1eefu d\u1ee5ng, nh\u01b0ng c\u00f3 m\u1ed9t l\u1ed7i l\u1edbn.<\/p>\n

          GA4 kh\u00f4ng th\u1ec3 g\u00e1n th\u00f4ng tin \u0111\u1ecbnh danh c\u00e1 nh\u00e2n, nh\u01b0 \u0111\u1ecba ch\u1ec9 email hay s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, v\u00e0o d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

          V\u00ec kh\u00f4ng th\u1ec3 theo d\u00f5i th\u00f4ng tin \u0111\u1ecbnh danh c\u00e1 nh\u00e2n, m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa session v\u00e0 thu nh\u1eadp v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c.<\/p>\n

          N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c kh\u00e1ch gh\u00e9 th\u0103m \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead) trong giai \u0111o\u1ea1n n\u00e0o c\u1ee7a session, b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c thu nh\u1eadp t\u1ea1o ra t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea1n l\u00ean kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng.<\/p>\n

          Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eadn ra r\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a GA kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing, v\u00e0 do \u0111\u00f3 t\u00ecm c\u00e1ch tri\u1ec3n khai c\u00f4ng ngh\u1ec7 ph\u00e2n b\u1ed5 v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd.<\/p>\n

          D\u1eef li\u1ec7u cho th\u1ea5y \u0111i\u1ec1u n\u00e0y h\u1ebft s\u1ee9c r\u00f5 r\u00e0ng. \u0110\u1ebfn n\u0103m 2031, th\u1ecb tr\u01b0\u1eddng ph\u1ea7n m\u1ec1m ph\u00e2n b\u1ed5 marketing \u01b0\u1edbc t\u00ednh s\u1ebd \u0111\u1ea1t 12,9 t\u1ef7 USD.<\/p>\n

          V\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng h\u1ec1 \u0111\u00e1ng ng\u1ea1c nhi\u00ean ch\u00fat n\u00e0o.<\/p>\n

          C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n b\u1ed5 marketing \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1 marketing c\u1ee7a c\u00e1c c\u00f4ng ty.<\/p>\n

          L\u1ea5y Ruler Analytics l\u00e0m v\u00ed d\u1ee5.<\/p>\n

          <\/p>\n

          Ruler cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f4 l\u1eadp ho\u1ea1t \u0111\u1ed9ng v\u00e0o t\u1eebng ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 theo d\u00f5i ri\u00eang h\u1ecd v\u00e0 m\u1ecdi \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 (digital touchpoint) cho \u0111\u1ebfn khi s\u1ef1 chuy\u1ec3n \u0111\u1ed5i di\u1ec5n ra.<\/p>\n

          N\u00f3 t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 sale v\u00e0 marketing n\u00e0o. Do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y xu\u1ea5t ph\u00e1t \u0111i\u1ec3m c\u1ee7a c\u00e1c lead gi\u00e1 tr\u1ecb cao nh\u1ea5t c\u1ee7a m\u00ecnh v\u00e0 ph\u00e2n b\u1ed5 thu nh\u1eadp xuy\u00ean su\u1ed1t nhi\u1ec1u chi\u1ebfn d\u1ecbch, qu\u1ea3ng c\u00e1o, v\u00e0 t\u1eeb kho\u00e1 v\u1edbi m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/p>\n

          Google Analytics l\u1ea5y m\u1eabu d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

          N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, l\u1ea5y m\u1eabu d\u1eef li\u1ec7u l\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 di\u1ec5n d\u1ecbch m\u1ed9t ph\u1ea7n l\u01b0u l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/p>\n

          Google gi\u1ea3i th\u00edch n\u00f3 nh\u01b0 sau:<\/p>\n

          \u201cV\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n \u01b0\u1edbc t\u00ednh s\u1ed1 l\u01b0\u1ee3ng c\u00e2y trong m\u1ed9t khu v\u1ef1c r\u1ed9ng 100-acre, n\u01a1i m\u00e0 t\u1ec9 l\u1ec7 ph\u00e2n b\u1ed5 c\u00e2y l\u00e0 kh\u00e1 \u0111\u1ed3ng \u0111\u1ec1u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng c\u00e2y trong 1-acre v\u00e0 nh\u00e2n l\u00ean cho 100\u201d<\/em><\/p>\n

          L\u1ea5y m\u1eabu d\u1eef li\u1ec7u ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n n\u1ebfu b\u1ea1n v\u01b0\u1ee3t qu\u00e1 h\u1ea1n m\u1ee9c 500.000 session trong m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ecbnh tr\u01b0\u1edbc. N\u1ebfu website c\u1ee7a b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf kh\u00e1ch gh\u00e9 th\u0103m m\u1ed7i ng\u00e0y, kh\u1ea3 n\u0103ng b\u1ea1n r\u01a1i v\u00e0o c\u00e1i b\u1eaby c\u1ee7a l\u1ea5y m\u1eabu d\u1eef li\u1ec7u c\u0169ng kh\u00e1 nh\u1ecf.<\/p>\n

          N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n user \u0111\u1ebfn v\u1edbi website, kh\u1ea3 n\u0103ng cao l\u00e0 b\u1ea1n \u0111ang b\u1ecf qua kha kh\u00e1 d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch gh\u00e9 th\u0103m v\u00e0 c\u00e1c session c\u1ee7a h\u1ecd r\u1ed3i \u0111\u1ea5y!<\/p>\n

          Google Analytics kh\u00f4ng tu\u00e2n th\u1ee7 lu\u1eadt EU<\/strong><\/h3>\n

          C\u00f3 r\u1ea5t nhi\u1ec1u thay \u0111\u1ed5i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 \u0111ang di\u1ec5n ra trong th\u1ebf gi\u1edbi c\u1ee7a marketing k\u1ef9 thu\u1eadt s\u1ed1. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 b\u1ea3n c\u1eadp nh\u1eadt iOS 14.5 c\u1ee7a Apple.<\/p>\n

          V\u1ec1 ph\u00eda m\u00ecnh, GA kh\u00f4ng ho\u00e0n to\u00e0n tu\u00e2n th\u1ee7 lu\u1eadt v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a EA. Ng\u01b0\u1eddi ta lo ng\u1ea1i r\u1eb1ng GA s\u1ebd l\u01b0u l\u1ea1i d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m chi ti\u1ebft v\u1ec1 c\u00e1c c\u00f4ng d\u00e2n EU, tr\u00ean c\u00e1c m\u00e1y ch\u1ee7 \u0111\u00e1m m\u00e2y t\u1ea1i M\u1ef9.<\/p>\n

          Do \u0111\u00f3, GA4 \u0111\u00e3 b\u1ecb c\u1ea5m \u1edf \u00c1o, Ph\u00e1p, \u00dd, v\u00e0 \u0110an M\u1ea1ch. Nhi\u1ec1u kh\u1ea3 n\u0103ng c\u00e1c qu\u1ed1c gia kh\u00e1c t\u1ea1i EU c\u0169ng s\u1ebd l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1.<\/p>\n

          Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 th\u00ec c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi ng\u01b0\u1eddi d\u00f9ng GA? Khi ng\u00e0y c\u00e0ng nhi\u1ec1u qu\u1ed1c gia \u0111\u1ed3ng thu\u1eadn \u00fd ki\u1ebfn, d\u1eef li\u1ec7u tr\u00ean GA4 s\u1ebd tr\u1edf n\u00ean h\u1ea1n ch\u1ebf h\u01a1n h\u1eb3n. K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n trong vi\u1ec7c theo d\u00f5i session v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 l\u00e8o l\u00e1i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

          T\u1ea1m k\u1ebft<\/strong><\/h2>\n

          Session trong Google Analytics l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o \u0111\u01b0\u1ee3c d\u00f9ng b\u1edfi nhi\u1ec1u nh\u00f3m marketing nh\u1eb1m hi\u1ec3u \u0111\u01b0\u1ee3c li\u1ec7u chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, nh\u1eb1m thu h\u00fat l\u01b0u l\u01b0\u1ee3ng v\u00e0 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, hay kh\u00f4ng.<\/p>\n

          V\u00e0 n\u00f3 th\u1ef1c s\u1ef1 l\u00e0m t\u1ed1t \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

          Session trong GA r\u1ea5t d\u1ec5 \u0111\u1ec3 theo d\u00f5i v\u00e0 nghi\u00ean c\u1ee9u. Session l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o m\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn n\u00ean ch\u00fa \u00fd \u0111\u1ebfn. Vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch gh\u00e9 th\u0103m website b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1.<\/p>\n

          Nh\u01b0ng d\u00f9 session mang l\u1ea1i cho b\u1ea1n th\u00f4ng tin li\u00ean quan h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng, ch\u00fang kh\u00f4ng ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7 m\u1ecdi t\u01b0\u01a1ng t\u00e1c vi m\u00f4 tr\u00ean website c\u1ee7a b\u1ea1n. Mu\u1ed1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c k\u1ef9 thu\u1eadt theo d\u00f5i kh\u00e1ch gh\u00e9 th\u0103m web.<\/p>\n

          V\u00ed d\u1ee5, Ruler theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n th\u00f4ng qua h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh c\u1ee7a h\u1ecd. N\u00f3 c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft m\u1ed9t \u0111\u01a1n h\u00e0ng \u0111\u00e3 ho\u00e0n th\u00e0nh b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u00e2u, v\u00e0 ph\u00e2n b\u1ed5 thu nh\u1eadp l\u1ea1i cho c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3.<\/p>\n

          C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u201cSession l\u00e0 g\u00ec\u201d<\/h2>\n\n\n\n\n\n\n
          Training session l\u00e0 g\u00ec<\/td>\nStudy session l\u00e0 g\u00ec<\/td>\n<\/tr>\n
          Session v\u00e0 cookie trong PHP<\/td>\nSession 2<\/td>\n<\/tr>\n
          Cookie session<\/td>\nSession trong marketing l\u00e0 g\u00ec<\/td>\n<\/tr>\n
          Session 1<\/td>\nSession PHP l\u00e0 g\u00ec<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          B\u00e0i vi\u1ebft li\u00ean quan<\/h3>\n

          H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Google Analytics cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u 2022<\/a><\/p>\n

          Google Analytics l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng Google Analytics 2022<\/a><\/p>\n

          Time on site l\u00e0 g\u00ec? 5 B\u01b0\u1edbc t\u0103ng time on site cho website<\/a><\/p>\n

          Data Analyst l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Data Analyst gi\u1ecfi<\/a><\/p>\n

          Business Analyst l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c nhau gi\u1eefa BA v\u00e0 DA<\/a><\/p>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          Session l\u00e0 g\u00ec? M\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 session trong Google Analytics 4 Google Analytics l\u00e0 d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t th\u1ebf gi\u1edbi. Theo th\u1ed1ng k\u00ea c\u1ee7a trang Ruler Analytics, 90% c\u00e1c ti\u1ebfp th\u1ecb vi\u00ean xem Google Analytics l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u nh\u1eb1m ph\u1ee5c v\u1ee5 \u0111\u00e1nh gi\u00e1 k\u1ebft…<\/p>\n","protected":false},"author":1,"featured_media":18125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-muc-khac"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/18121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=18121"}],"version-history":[{"count":0,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/18121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/18125"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=18121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=18121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=18121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}