{"id":18151,"date":"2022-11-16T17:31:07","date_gmt":"2022-11-16T10:31:07","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=18151"},"modified":"2022-11-16T17:31:07","modified_gmt":"2022-11-16T10:31:07","slug":"imc-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/imc-la-gi\/","title":{"rendered":"IMC – Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a IMC \u0111\u1ed1i v\u1edbi Doanh nghi\u1ec7p"},"content":{"rendered":"

Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC) l\u00e0 y\u00eau c\u1ea7u c\u1ea7n c\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 d\u00e0i h\u1ea1n trong marketing. T\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o n\u00f3.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c tr\u1ecdn v\u1eb9n kh\u00e1i ni\u1ec7m l\u1eabn nh\u1eefng th\u00e0nh t\u1ed1 c\u1ee7a IMC kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. M\u1ed9t s\u1ed1 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc hi\u1ec7n nay \u0111\u00e3 m\u1edf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 truy\u1ec1n th\u00f4ng marketing. V\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n l\u1eabn marketing c\u0169ng \u0111ang b\u00f9ng n\u1ed5 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

Nh\u01b0ng trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a IMC, bao g\u1ed3m: kh\u00e1i ni\u1ec7m IMC, t\u1ea1i sao IMC l\u1ea1i quan tr\u1ecdng, v\u00e0 2 v\u00ed d\u1ee5 v\u1ec1 IMC hi\u1ec7u qu\u1ea3.<\/p>\n

\"IMC

IMC l\u00e0 g\u00ec?<\/p><\/div>\n

IMC – Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p l\u00e0 g\u00ec?<\/strong><\/h2>\n

Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC) l\u00e0 quy tr\u00ecnh h\u1ee3p nh\u1ea5t th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m khi\u1ebfn n\u00f3 tr\u1edf n\u00ean nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. N\u00f3 l\u00e0 m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh marketing.<\/p>\n

T\u1ea1i sao IMC l\u1ea1i quan tr\u1ecdng?<\/strong><\/h2>\n

M\u1ecdi t\u1ed5 ch\u1ee9c \u0111\u1ec1u s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang ta ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt c\u00e1c k\u00eanh \u201ctruy\u1ec1n th\u1ed1ng\u201d nh\u01b0 TV, radio, b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, v\u00e0 h\u1ed9p th\u01b0, th\u00ec trong th\u1ebf gi\u1edbi s\u1ed1 ng\u00e0y nay, r\u1ea5t kh\u00f3 \u0111\u1ec3 theo s\u00e1t m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n

T\u1eadp trung v\u00e0o nhi\u1ec1u k\u00eanh marketing c\u00f9ng l\u00fac l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft v\u1edbi c\u00e1c c\u00f4ng ty. H\u00ecnh th\u1ee9c marketing \u0111a k\u00eanh n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 ho\u1ea1t \u0111\u1ed9ng nh\u1ecbp nh\u00e0ng c\u00f9ng nhau, t\u1eeb \u0111\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing \u0111\u1eb7t ra. \u0110\u00e2y l\u00e0 l\u00fac IMC ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n

C\u00f3 4 l\u00fd do ch\u00ednh gi\u1ea3i th\u00edch t\u1ea1i sao IMC l\u1ea1i quan tr\u1ecdng:<\/p>\n

IMC mang l\u1ea1i s\u1ef1 nh\u1ea5t qu\u00e1n cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Khi b\u1ea1n d\u1ef1 \u0111\u1ecbnh mua th\u1ee9 g\u00ec \u0111\u00f3, h\u00e3y nh\u1edb l\u1ea1i l\u1ea7n \u0111\u1ea7u b\u1ea1n nghe \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m, b\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m, v\u00e0 qu\u00e1 tr\u00ecnh b\u1ea1n \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n

Ngo\u00e0i nh\u1eefng s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, kh\u1ea3 n\u0103ng cao b\u1ea1n s\u1ebd kh\u00f4ng mua m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ea5t k\u1ef3 ngay l\u1ea7n \u0111\u1ea7u th\u1ea5y n\u00f3. B\u1ea1n th\u01b0\u1eddng s\u1ebd tr\u1ea3i qua m\u1ed9t h\u00e0nh tr\u00ecnh mua s\u1eafm, m\u00e0 kh\u1edfi \u0111i\u1ec3m v\u00e0 k\u1ebft th\u00fac c\u00f3 th\u1ec3 k\u00e9o d\u00e0i ch\u1ec9 m\u1ed9t ng\u00e0y (\u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o), ho\u1eb7c nhi\u1ec1u n\u0103m (\u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng \u00f4 t\u00f4 ch\u1eb3ng h\u1ea1n):<\/p>\n

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H\u00e0nh tr\u00ecnh n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u00f4 h\u00ecnh ph\u1ec5u marketing – m\u1ed9t m\u00f4 h\u00ecnh mi\u00eau t\u1ea3 qu\u00e1 tr\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm:<\/p>\n

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V\u1ec1 nguy\u00ean t\u1eafc, \u0111\u1ec3 gia t\u0103ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n tr\u1ea3i qua nh\u1eefng b\u01b0\u1edbc kh\u00e1 \u201c\u0111\u01a1n gi\u1ea3n\u201d: t\u00ecm c\u00e1ch \u0111\u1ec3 \u0111\u01b0a c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi v\u00e0o \u0111\u1ec9nh ph\u1ec5u c\u00e0ng t\u1ed1t, v\u00e0 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a t\u00ecnh tr\u1ea1ng \u201cr\u00f2 r\u1ec9\u201d gi\u1eefa m\u1ed7i t\u1ea7ng c\u1ee7a ph\u1ec5u. T\u1ea5t nhi\u00ean, con \u0111\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u (n\u1ebfu kh\u00f4ng th\u00ec c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 th\u1ea5t nghi\u1ec7p s\u1ea1ch!)<\/p>\n

Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn: th\u1ef1c hi\u1ec7n truy\u1ec1n th\u00f4ng theo c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 quen thu\u1ed9c (d\u1ec5 nh\u1eadn di\u1ec7n) xuy\u00ean su\u1ed1t c\u00e1c k\u00eanh marketing s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch h\u01a1n xuy\u00ean su\u1ed1t ph\u1ec5u marketing c\u1ee7a h\u1ecd.<\/p>\n

B\u1ea1n s\u1ebd mu\u1ed1n b\u00e1m s\u00e1t v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o ra \u1edf giai \u0111o\u1ea1n Awareness (nh\u1eadn th\u1ee9c), r\u1ed3i t\u1eeb \u0111\u00f3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 ph\u00eda \u0111\u00e1y ph\u1ec5u. IMC \u0111\u00f3ng g\u00f3p r\u1ea5t l\u1edbn v\u00e0o c\u00f4ng \u0111o\u1ea1n n\u00e0y.<\/p>\n

L\u1ea5y Wise l\u00e0m v\u00ed d\u1ee5. B\u1ea5t k\u1ec3 khi n\u00e0o ho\u1eb7c b\u1eb1ng c\u00e1ch n\u00e0o b\u1ea1n th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, n\u00f3 s\u1ebd lu\u00f4n xoay quanh vi\u1ec7c nh\u1eefng h\u1ee9a h\u1eb9n c\u1ee7a c\u00f4ng ty v\u1ec1 t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i t\u1ed1t nh\u1ea5t th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 chuy\u1ec3n ti\u1ec1n c\u0169ng nh\u01b0 giao d\u1ecbch c\u1ee7a h\u1ecd kh\u00f4ng \u0111i k\u00e8m ph\u00ed \u1ea9n n\u00e0o. \u0110i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 m\u1ed9t m\u00e0u xanh d\u01b0\u01a1ng m\u00e1t m\u1eaft – m\u00e0u \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Wise.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trang landing c\u1ee7a Wise, m\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn khi b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110\u00e2y l\u00e0 \u0111\u1ec9nh ph\u1ec5u.<\/p>\n

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V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch PR c\u1ee7a Wise:<\/p>\n