{"id":18344,"date":"2022-11-28T13:53:27","date_gmt":"2022-11-28T06:53:27","guid":{"rendered":"https:\/\/www.hostify.vn\/blog\/?p=18344"},"modified":"2022-11-28T13:53:27","modified_gmt":"2022-11-28T06:53:27","slug":"breadcrumb-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/breadcrumb-la-gi\/","title":{"rendered":"Breadcrumb l\u00e0 g\u00ec? C\u00f3 t\u00e1c d\u1ee5ng g\u00ec trong SEO website?"},"content":{"rendered":"<h3><strong>Breadcrumbs l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i quan tr\u1ecdng trong SEO?<\/strong><\/h3>\n<p>N\u00f3i \u0111\u1ebfn SEO, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 c\u1ea7n \u0111\u1ec1 c\u1eadp.<\/p>\n<p>T\u1eeb kh\u00f3a, li\u00ean k\u1ebft, v\u00e0 n\u1ed9i dung &#8211; t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng leo h\u1ea1ng c\u1ee7a website tr\u00ean c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n<p>H\u00f4m nay, ch\u00fang ta s\u1ebd n\u00f3i v\u1ec1 breadcrumbs. Kh\u00f4ng ph\u1ea3i b\u1ed9t chi\u00ean x\u00f9 cho m\u00f3n g\u00e0 chi\u00ean gi\u00f2n \u0111\u00e2u!<\/p>\n<p>Breadcrumbs l\u00e0 m\u1ed9t t\u00ednh n\u0103ng li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website c\u1ee7a b\u1ea1n, v\u00e0 ch\u00fang c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ed9t t\u00e1c \u0111\u1ed9ng kh\u00e1 l\u1edbn l\u00ean SEO c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Hi\u1ec7n nay, c\u00f3 kh\u00e1 nhi\u1ec1u website ch\u01b0a s\u1eed d\u1ee5ng breadcrumbs. \u0110\u00f3 l\u00e0 m\u1ed9t sai l\u1ea7m c\u1ef1c l\u1edbn, kh\u00f4ng ch\u1ec9 v\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn SEO b\u1ecb \u1ea3nh h\u01b0\u1edfng, m\u00e0 vi\u1ec7c tri\u1ec3n khai breadcrumbs th\u1ef1c ra t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n, t\u1ea1i sao kh\u00f4ng t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 n\u00e2ng t\u1ea7m website?<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 breadcrumbs, t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ebfn SEO, v\u00e0 c\u00e1c sai s\u00f3t ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh.<\/p>\n<h3><strong>Breadcrumbs trong SEO l\u00e0 g\u00ec?<\/strong><\/h3>\n<p>Breadcrumbs l\u00e0 c\u00e1c li\u00ean k\u1ebft website cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i v\u1ecb tr\u00ed c\u1ee7a h\u1ecd tr\u00ean m\u1ed9t website v\u00e0 kho\u1ea3ng c\u00e1ch t\u1eeb \u0111\u00f3 \u0111\u1ebfn trang ch\u1ee7.<\/p>\n<p>B\u1ea1n th\u01b0\u1eddng th\u1ea5y breadcrumbs n\u1eb1m \u1edf ph\u1ea7n tr\u00ean c\u00f9ng c\u1ee7a m\u1ed9t website, ho\u1eb7c n\u1eb1m ngay b\u00ean d\u01b0\u1edbi thanh \u0111i\u1ec1u h\u01b0\u1edbng.<\/p>\n<p>Gi\u1ed1ng nh\u01b0 c\u00e1c li\u00ean k\u1ebft trong trang, breadcrumbs gi\u00fap gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng tr\u00ean website v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin mu\u1ed1n t\u00ecm.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 breadcrumbs t\u1eeb website c\u1ee7a h\u00e3ng v\u1eadn chuy\u1ec3n DHL:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-1.png\" class=\"aligncenter wp-image-18738\" width=\"1019\" height=\"396\" alt=\"Breadcrumb l\u00e0 g\u00ec? C\u00f3 t\u00e1c d\u1ee5ng g\u00ec trong SEO website?\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-1.png 1019w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-1-300x117.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-1-768x298.png 768w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p>N\u00f3 cho th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng m\u1ee5c m\u00e0 b\u1ea1n \u0111\u00e3 b\u1ea5m chu\u1ed9t v\u00e0o \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c trang \u0111ang xem.<\/p>\n<p>Breadcrumbs gi\u00fap vi\u1ec7c tr\u1edf l\u1ea1i trang tr\u01b0\u1edbc khi c\u1ea7n tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>N\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t t\u00ednh n\u0103ng UX h\u1eefu \u00edch, khi\u1ebfn qu\u00e1 tr\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website \u0111\u01a1n gi\u1ea3n m\u00e0 hi\u1ec7u qu\u1ea3. Nh\u01b0ng c\u00f4ng d\u1ee5ng c\u1ee7a breadcrumbs kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3.<\/p>\n<p>Nh\u1eefng thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y trong thu\u1eadt to\u00e1n l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google \u0111\u00e3 khi\u1ebfn breadcrumbs tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc &#8211; b\u1edfi hi\u1ec7n nay, ch\u00fang c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a SEO.<\/p>\n<p>C\u1ee5 th\u1ec3, Google s\u1ebd hi\u1ec3n th\u1ecb breadcrumbs ngay trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng breadcrumbs \u0111\u1ec3 ph\u00e2n lo\u1ea1i th\u00f4ng tin trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<p>Th\u1eadm ch\u00ed breadcrumbs c\u00f2n xu\u1ea5t hi\u1ec7n trong b\u00e1o c\u00e1o d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google Search Console n\u1eefa.<\/p>\n<p>T\u00f3m l\u1ea1i: breadcrumbs gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website c\u1ee7a b\u1ea1n, v\u00e0 c\u0169ng gi\u00fap Google ph\u00e2n lo\u1ea1i v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website c\u1ee7a b\u1ea1n!<\/p>\n<p>\u0110i\u1ec1u n\u00e0y bi\u1ebfn breadcrumbs tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd trong qu\u00e1 tr\u00ecnh SEO.<\/p>\n<h3><strong>3 lo\u1ea1i breadcrumbs ph\u1ed5 bi\u1ebfn<\/strong><\/h3>\n<p>Kh\u00f4ng ph\u1ea3i breadcrumbs n\u00e0o c\u0169ng nh\u01b0 nhau.<\/p>\n<p>C\u00f3 3 lo\u1ea1i breadcrumbs ch\u00ednh, m\u1ed7i lo\u1ea1i ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch ri\u00eang.<\/p>\n<p>Tr\u01b0\u1edbc khi \u0111\u01b0a breadcrumbs v\u00e0o website, b\u1ea1n c\u1ea7n bi\u1ebft lo\u1ea1i breadcrumbs n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi website c\u1ee7a m\u00ecnh.<\/p>\n<ul>\n<li>\n<h4><strong>Breadcrumbs d\u1ef1a tr\u00ean h\u1ec7 th\u1ed1ng th\u1ee9 b\u1eadc (hay Breadcrumbs d\u1ef1a tr\u00ean v\u1ecb tr\u00ed)<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Lo\u1ea1i breadcrumbs ph\u1ed5 bi\u1ebfn h\u00e0ng \u0111\u1ea7u n\u00e0y s\u1ebd cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft h\u1ecd \u0111ang \u1edf \u0111\u00e2u trong c\u1ea5u tr\u00fac trang v\u00e0 l\u00e0m sao \u0111\u1ec3 quay l\u1ea1i trang ch\u1ee7.<\/p>\n<p>V\u00ed d\u1ee5: Trang ch\u1ee7 &gt; T\u00e0i nguy\u00ean &gt; H\u01b0\u1edbng d\u1eabn SEO<\/p>\n<ul>\n<li>\n<h4><strong>Breadcrumbs d\u1ef1a tr\u00ean thu\u1ed9c t\u00ednh<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 lo\u1ea1i breadcrumbs \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng bi\u1ebft thu\u1ed9c t\u00ednh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang xem.<\/p>\n<p>V\u00ed d\u1ee5: Trang ch\u1ee7 &gt; Gi\u00e0y &gt; Gi\u00e0y \u0111i b\u1ed9 \u0111\u01b0\u1eddng d\u00e0i &gt; Gi\u00e0y n\u1eef<\/p>\n<ul>\n<li>\n<h4><strong>Breadcrumbs d\u1ef1a tr\u00ean l\u1ecbch s\u1eed<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft nh\u1eefng trang kh\u00e1c tr\u00ean website m\u00e0 h\u1ecd t\u1eebng gh\u00e9 th\u0103m, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 l\u1ecbch s\u1eed tr\u00ecnh duy\u1ec7t v\u1eady.<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n t\u00ecm tin t\u1ee9c SEO v\u00e0 \u0111\u00e3 \u0111\u1ecdc 3 b\u00e0i vi\u1ebft kh\u00e1c nhau, breadcrumbs s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0y: Trang ch\u1ee7 &gt; B\u00e0i SEO 1 &gt; B\u00e0i SEO 2 &gt; Trang hi\u1ec7n t\u1ea1i<\/p>\n<h3><strong>3 l\u1ee3i \u00edch c\u1ee7a s\u1eed d\u1ee5ng breadcrumbs trong SEO<\/strong><\/h3>\n<p>Nghe c\u00f3 v\u1ebb kh\u00e1 th\u00fa v\u1ecb r\u1ed3i \u0111\u1ea5y. Nh\u01b0ng th\u1ef1c s\u1ef1 th\u00ec breadcrumbs s\u1ebd l\u00e0m g\u00ec?<\/p>\n<p>N\u1ebfu b\u1ea1n ch\u01b0a r\u00f5 breadcrumbs c\u00f3 \u0111\u00e1ng \u0111\u1ec3 b\u1ecf c\u00f4ng ra kh\u00f4ng, th\u00ec h\u00e3y \u0111\u1ecdc ti\u1ebfp.<\/p>\n<ul>\n<li>\n<h4><strong>Breadcrumbs c\u1ea3i thi\u1ec7n UX<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Breadcrumbs gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website h\u01a1n, v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd duy\u1ec7t qua c\u00e1c m\u1ee5c kh\u00e1c c\u1ee7a website.<\/p>\n<p>V\u00ed d\u1ee5, b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 Nestle. B\u1ea1n v\u00e0o website c\u1ee7a h\u1ecd v\u00e0 t\u00ecm trang v\u1ec1 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u00f4ng ty The Nestle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-2.png\" class=\"aligncenter wp-image-18739\" width=\"753\" height=\"588\" alt=\"Breadcrumb l\u00e0 g\u00ec? C\u00f3 t\u00e1c d\u1ee5ng g\u00ec trong SEO website? 2\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-2.png 753w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-2-300x234.png 300w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><\/p>\n<p>S\u1eed d\u1ee5ng breadcrumbs tr\u00ean trang, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng quay l\u1ea1i trang About Us, History, v\u00e0 c\u1ea3 trang ch\u1ee7 n\u1eefa.<\/p>\n<p>Qu\u1ea3 l\u00e0 m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ee9 h\u1ecd mu\u1ed1n t\u00ecm &#8211; v\u00e0 th\u00f4i th\u00fac h\u1ecd kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n website c\u1ee7a b\u1ea1n.<\/p>\n<ul>\n<li>\n<h4><strong>C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Breadcrumbs l\u00e0 m\u1ed9t s\u1ef1 b\u1ed5 sung ho\u00e0n h\u1ea3o cho UX c\u1ee7a website, nh\u01b0ng quan tr\u1ecdng h\u01a1n, ch\u00fang khi\u1ebfn Google c\u00f3 thi\u1ec7n c\u1ea3m h\u01a1n v\u1edbi website c\u1ee7a b\u1ea1n. \u0110\u00f3 ch\u1eb3ng ph\u1ea3i l\u00e0 \u01b0\u1edbc m\u01a1 c\u1ee7a b\u1ea5t k\u1ef3 ai l\u00e0m SEO hay sao?<\/p>\n<p>Theo Google, h\u1ecd s\u1eed d\u1ee5ng breadcrumbs \u0111\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 \u0111\u1eb7t n\u1ed9i dung v\u00e0o ng\u1eef c\u1ea3nh ph\u00f9 h\u1ee3p.<\/p>\n<p>V\u00e0o n\u0103m 2018, Google \u0111\u00e3 \u0111\u01b0a breadcrumbs v\u00e0o trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-3.png\" class=\"aligncenter wp-image-18740\" width=\"773\" height=\"136\" alt=\" Breadcrumb l\u00e0 g\u00ec? C\u00f3 t\u00e1c d\u1ee5ng g\u00ec trong SEO website? 4\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-3.png 773w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-3-300x53.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-3-768x135.png 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>Breadcrumbs trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f2n gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u \u0111\u01b0\u1ee3c trang h\u1ecd \u0111ang t\u00ecm n\u1eb1m \u1edf \u0111\u00e2u trong website c\u1ee7a b\u1ea1n &#8211; m\u1ed9t m\u0169i t\u00ean tr\u00fang hai \u0111\u00edch \u0111\u1ed1i v\u1edbi d\u00e2n SEO!<\/p>\n<p>Breadcrumbs \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch v\u1edbi c\u00e1c website c\u00f3 nhi\u1ec1u local page (l\u00e0 lo\u1ea1i website g\u1ed3m nhi\u1ec1u trang cho nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau v\u00e0 m\u1ed9t trang global cho to\u00e0n c\u1ea7u).<\/p>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y cho th\u1ea5y tri\u1ec3n khai breadcrumbs gi\u00fap c\u00e1c website nh\u01b0 v\u1eady l\u1ecdt top 10 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u tr\u00ean Google.<\/p>\n<ul>\n<li>\n<h4><strong>Gi\u1eef kh\u00e1ch tr\u00ean trang l\u00e2u h\u01a1n<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Bounce rate (t\u1ec9 l\u1ec7 b\u1ecf trang) c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng SEO.<\/p>\n<p>Th\u00eam n\u1eefa, bounce rate cao l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y trang c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u1eb7t UX, m\u00e0 breadcrumbs c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang t\u00ecm mua m\u1ed9t \u0111\u00f4i gi\u00e0y tr\u00ean Zappos.<\/p>\n<p>B\u1ea1n t\u00ecm th\u1ea5y \u0111\u00f4i d\u01b0\u1edbi \u0111\u00e2y, nh\u01b0ng l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n mua. C\u00f3 l\u1ebd b\u1ea1n kh\u00f4ng th\u00edch da r\u1eafn ch\u1eb3ng h\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-4.png\" class=\"aligncenter wp-image-18741\" width=\"998\" height=\"592\" alt=\"Breadcrumb l\u00e0 g\u00ec? C\u00f3 t\u00e1c d\u1ee5ng g\u00ec trong SEO website? 5\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-4.png 998w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-4-300x178.png 300w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-4-768x456.png 768w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><\/p>\n<p>S\u1eed d\u1ee5ng breadcrumbs c\u1ee7a Zappos, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng quay ng\u01b0\u1ee3c l\u1ea1i danh m\u1ee5c gi\u00e0y v\u00e0 t\u00ecm m\u1ed9t \u0111\u00f4i kh\u00e1c.<\/p>\n<p>Zappos hi\u1ec3n nhi\u00ean h\u01b0\u1edfng l\u1ee3i b\u1edfi breadcrumbs \u0111\u00e3 gi\u00fap website ng\u0103n b\u1ea1n quay l\u1ea1i trang t\u00ecm ki\u1ebfm Google \u0111\u1ec3 r\u1ed3i t\u00ecm \u0111\u1ebfn m\u1ed9t website b\u00e1n gi\u00e0y kh\u00e1c.<\/p>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u tr\u00ean Moz cho th\u1ea5y khi h\u1ecd th\u00eam breadcrumbs c\u00f9ng nhi\u1ec1u thay \u0111\u1ed5i kh\u00e1c v\u00e0o trang, th\u1eddi gian kh\u00e1ch \u1edf l\u1ea1i trang \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 ch\u1ec9 trong v\u00e0i th\u00e1ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-5.png\" class=\"aligncenter wp-image-18742\" width=\"696\" height=\"318\" alt=\"Breadcrumb l\u00e0 g\u00ec? C\u00f3 t\u00e1c d\u1ee5ng g\u00ec trong SEO website? 6\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-5.png 696w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-5-300x137.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>D\u00f9 Moz \u0111\u00e3 th\u00eam meta v\u00e0 lo\u1ea1i b\u1ecf v\u00e0i v\u1ea5n \u0111\u1ec1 UX n\u1eefa, nh\u01b0ng breadcrumbs ch\u1eafc ch\u1eafn \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o k\u1ebft qu\u1ea3 n\u00e0y.<\/p>\n<h3><strong>C\u00e1ch th\u00eam breadcrumbs v\u00e0o WordPress<\/strong><\/h3>\n<p>Breadcrumbs l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n \u0111i\u1ec1u h\u01b0\u1edbng c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm &#8211; v\u00e0 th\u00eam ch\u00fang v\u00e0o website c\u1ee7a b\u1ea1n c\u0169ng r\u1ea5t d\u1ec5 d\u00e0ng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 \u0111\u01b0a t\u00ednh n\u0103ng h\u1eefu \u00edch n\u00e0y v\u00e0o website c\u1ee7a b\u1ea1n.<\/p>\n<ul>\n<li><strong>D\u00f9ng Yoast SEO: <\/strong>n\u1ebfu \u0111\u00e3 d\u00f9ng Yoast, th\u00ec th\u00eam breadcrumbs s\u1ebd ch\u1ec9 m\u1ea5t v\u00e0i b\u01b0\u1edbc th\u00f4i. \u0110\u0103ng nh\u1eadp v\u00e0o v\u00e0 l\u00e0m theo <a href=\"https:\/\/yoast.com\/help\/implement-wordpress-seo-breadcrumbs\/#enable-and-configure-the-yoast-breadcrumbs\" target=\"_blank\" rel=\"noopener\">h\u01b0\u1edbng d\u1eabn t\u1ea1i trang ch\u1ee7 c\u1ee7a Yoast<\/a> \u0111\u1ec3 th\u00eam breadcrumbs.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-6.png\" class=\"aligncenter wp-image-18743\" width=\"563\" height=\"430\" alt=\"Breadcrumb l\u00e0 g\u00ec? C\u00f3 t\u00e1c d\u1ee5ng g\u00ec trong SEO website? 7\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-6.png 563w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-6-300x229.png 300w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/p>\n<ul>\n<li><strong>D\u00f9ng plugin WordPress: <\/strong>n\u1ebfu d\u00f9ng WordPress, c\u00f3 nhi\u1ec1u plugin c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u00eam breadcrumbs trong v\u00e0i b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n. M\u1ed9t l\u1ef1a ch\u1ecdn l\u00e0 <a href=\"https:\/\/wordpress.org\/plugins\/breadcrumb-navxt\/\" target=\"_blank\" rel=\"noopener\">Breadcrumb NavXT<\/a> b\u1edfi n\u00f3 d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o breadcrumbs theo v\u1ecb tr\u00ed, c\u00f3 kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn khi c\u1ea7n thi\u1ebft.<\/li>\n<li><strong>D\u00f9ng plugin WooCommerce Breadcrumb: <\/strong>n\u1ebfu s\u1edf h\u1eefu m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u00f9ng WooCommerce, h\u00e3y d\u00f9ng <a href=\"https:\/\/wordpress.org\/plugins\/woocommerce-breadcrumbs\/#\" target=\"_blank\" rel=\"noopener\">plugin t\u1ea1o breadcrumbs<\/a> c\u1ee7a ch\u00ednh h\u1ecd, cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i thi\u1ebft k\u1ebf c\u1ee7a breadcrumbs t\u00edch h\u1ee3p trong WooCommerce.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-7.png\" class=\"alignnone wp-image-18744\" width=\"614\" height=\"269\" alt=\"Breadcrumb l\u00e0 g\u00ec? C\u00f3 t\u00e1c d\u1ee5ng g\u00ec trong SEO website? 8\" srcset=\"https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-7.png 614w, https:\/\/www.hostify.vn\/blog\/wp-content\/uploads\/2022\/11\/word-image-18344-7-300x131.png 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>Cu\u1ed1i c\u00f9ng, tr\u00ecnh d\u1ef1ng trang ho\u1eb7c theme WordPress c\u1ee7a b\u1ea1n nhi\u1ec1u kh\u1ea3 n\u0103ng c\u0169ng c\u00f3 t\u00ednh n\u0103ng breadcrumbs t\u00edch h\u1ee3p. V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 plugin WordPress c\u00f3 t\u00f9y ch\u1ecdn t\u1ea1o breadcrumbs, bao g\u1ed3m <a href=\"https:\/\/oceanwp.org\/\" target=\"_blank\" rel=\"noopener\">Ocean WP<\/a>.<\/p>\n<p>\u0110\u1ec3 th\u00eam breadcrumbs v\u00e0o Wix ho\u1eb7c Squarespace, b\u1ea1n s\u1ebd c\u1ea7n t\u1ef1 th\u00eam code th\u1ee7 c\u00f4ng v\u00e0o!<\/p>\n<h3><strong>4 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi s\u1eed d\u1ee5ng breadcrumbs cho SEO<\/strong><\/h3>\n<p>Th\u00eam breadcrumbs l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u1ea3i thi\u1ec7n SEO c\u1ee7a trang v\u00e0 mang l\u1ea1i UX t\u1ed1t h\u01a1n.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u00f4i l\u00fac th\u00eam breadcrumbs c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i nhi\u1ec1u h\u01a1n l\u1ee3i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 sai l\u1ea7m v\u1edbi breadcrumbs m\u00e0 b\u1ea1n n\u00ean tr\u00e1nh.<\/p>\n<ul>\n<li>\n<h4><strong>\u0110\u1eebng t\u1ea1o breadcrumbs qu\u00e1 to ho\u1eb7c qu\u00e1 nh\u1ecf &#8211; ch\u1ecdn v\u1eeba \u0111\u1ee7 th\u00f4i. <\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Breadcrumbs ph\u1ea3i d\u1ec5 th\u1ea5y, nh\u01b0ng kh\u00f4ng l\u1ea5n \u00e1t c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c. Ch\u1ecdn font ch\u1eef nh\u1ecf h\u01a1n th\u00f4ng th\u01b0\u1eddng \u0111\u00f4i ch\u00fat, nh\u01b0ng n\u1ebfu ch\u1eef qu\u00e1 nh\u1ecf s\u1ebd kh\u00f3 th\u1ea5y v\u00e0 kh\u00f3 b\u1ea5m v\u00e0o khi xem trang tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<p>\u0110\u1eb7t breadcrumbs \u1edf \u0111\u1ea7u trang, b\u00ean d\u01b0\u1edbi \u1ea3nh l\u1edbn (hero image), ho\u1eb7c ngay tr\u00ean ti\u00eau \u0111\u1ec1 H1 \u0111\u1ec3 d\u1ec5 t\u00ecm.<\/p>\n<ul>\n<li>\n<h4><strong>\u0110\u1eebng l\u1eb7p l\u1ea1i thanh \u0111i\u1ec1u h\u01b0\u1edbng<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>N\u1ebfu breadcrumbs c\u00f3 n\u1ed9i dung gi\u1ed1ng h\u1ec7t thanh \u0111i\u1ec1u h\u01b0\u1edbng, th\u00ec ch\u00fang ch\u1eb3ng ph\u1ee5c v\u1ee5 b\u1ea5t k\u1ef3 m\u1ee5c \u0111\u00edch n\u00e0o. Kh\u00f4ng c\u1ea7n ph\u1ea3i th\u00eam code n\u1ebfu n\u00f3 kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng!<\/p>\n<ul>\n<li>\n<h4><strong>\u0110\u1eebng b\u1ecf thanh \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ec3 thay b\u1eb1ng breadcrumbs<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>D\u00f9 b\u1ea1n kh\u00f4ng mu\u1ed1n l\u1eb7p l\u1ea1i thanh \u0111i\u1ec1u h\u01b0\u1edbng, b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean l\u1ec7 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o breadcrumbs.<\/p>\n<p>Ch\u00fang l\u00e0 th\u00e0nh ph\u1ea7n b\u1ed5 sung, kh\u00f4ng ph\u1ea3i s\u1ef1 thay th\u1ebf cho c\u00e1c t\u00ednh n\u0103ng \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1c.<\/p>\n<ul>\n<li>\n<h4><strong>S\u1eed d\u1ee5ng \u0111\u00fang lo\u1ea1i breadcrumbs<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Breadcrumbs d\u1ef1a tr\u00ean v\u1ecb tr\u00ed l\u00e0 lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t, nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho trang c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u1eebng s\u1eed d\u1ee5ng breadcrumbs d\u1ef1a tr\u00ean v\u1ecb tr\u00ed n\u1ebfu trang c\u1ee7a b\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac l\u1ed3ng gh\u00e9p (nested), trong \u0111\u00f3 h\u1ea7u h\u1ebft c\u00e1c trang \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o m\u1ed9t v\u00e0i danh m\u1ee5c n\u00e0o \u0111\u00f3.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, breadcrumbs d\u1ef1a tr\u00ean l\u1ecbch s\u1eed s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h3><strong>Breadcrumbs l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p d\u1ec5 ti\u1ebfp c\u1eadn \u0111\u1ec1 \u0111i\u1ec1u h\u01b0\u1edbng website c\u1ee7a b\u1ea1n<\/strong><\/h3>\n<p>Breadcrumbs l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 gi\u00fap website c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<p>D\u00f9 ch\u00fang kh\u00f4ng \u0111\u1ea3m b\u1ea3o s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 th\u1ee9 h\u1ea1ng website tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, ch\u00fang v\u1eabn h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n<p>Ngo\u00e0i ra, breadcrumbs c\u0169ng d\u1ec5 \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1eb1ng m\u1ed9t plugin nh\u01b0 Yoast.<\/p>\n<p>Ch\u1ec9 c\u1ea7n v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 khi\u1ebfn website c\u1ee7a m\u00ecnh d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng h\u01a1n, v\u00e0 bi\u1ebft \u0111\u00e2u l\u1ea1i \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google!<\/p>\n<p><strong>Th\u00f4ng tin li\u00ean h\u1ec7 t\u01b0 v\u1ea5n:<\/strong><\/p>\n<ul>\n<li><strong>Website:<\/strong><a href=\"https:\/\/www.hostify.vn\/\">www.hostify.vn<\/a><\/li>\n<li><strong>Li\u00ean h\u1ec7 K\u1ef9 thu\u1eadt:\u00a0<\/strong><a href=\"tel:02471012369\">0247 1012 369 (Ph\u00edm 2)<\/a><\/li>\n<li><strong>Facebook:\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/hostify.vn\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/hostify.vn<\/a><\/li>\n<\/ul>\n<h2><span id=\"cac_tim_kiem_lien_quan_den_chu_de_pwa_la_gi\">C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u201cbreadcrumb\u201d<\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td>Breadcrumb l\u00e0 b\u1ed9t g\u00ec<\/td>\n<td>Breadcrumb material-ui<\/td>\n<\/tr>\n<tr>\n<td>Breadcrumb navigation la g\u00ec<\/td>\n<td>Breadcrumb CSS<\/td>\n<\/tr>\n<tr>\n<td>Breadcrumb la g\u00ec<\/td>\n<td>Breadcrumb HTML<\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"AJLUJb\">\n<div data-hveid=\"CE4QAA\">\n<div class=\"s75CSd OhScic AB4Wff\">Breadcrumb reactjs<\/div>\n<\/div>\n<\/div>\n<\/td>\n<td>Breadcrumbing l\u00e0 g\u00ec<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span id=\"bai_viet_lien_quan\">B\u00e0i vi\u1ebft li\u00ean quan<\/span><\/h3>\n<p><a href=\"https:\/\/www.hostify.vn\/blog\/schema-markup-la-gi\/\">Schema markup l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn th\u00eam Schema v\u00e0o website<\/a><\/p>\n<p><a href=\"https:\/\/www.hostify.vn\/blog\/plugin-wordpress-la-gi\/\">Plugin WordPress l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p 10 plugin WordPress free n\u00ean d\u00f9ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breadcrumbs l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i quan tr\u1ecdng trong SEO? N\u00f3i \u0111\u1ebfn SEO, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 c\u1ea7n \u0111\u1ec1 c\u1eadp. T\u1eeb kh\u00f3a, li\u00ean k\u1ebft, v\u00e0 n\u1ed9i dung &#8211; t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng leo h\u1ea1ng c\u1ee7a website tr\u00ean c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm. H\u00f4m nay, ch\u00fang ta s\u1ebd n\u00f3i v\u1ec1&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-muc-khac"],"_links":{"self":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/18344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/comments?post=18344"}],"version-history":[{"count":0,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/posts\/18344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media\/18345"}],"wp:attachment":[{"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/media?parent=18344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/categories?post=18344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostify.vn\/blog\/wp-json\/wp\/v2\/tags?post=18344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}