{"id":8577,"date":"2022-04-01T16:29:08","date_gmt":"2022-04-01T09:29:08","guid":{"rendered":"https:\/\/hostify.vn\/blog\/?p=8577"},"modified":"2022-04-01T16:29:08","modified_gmt":"2022-04-01T09:29:08","slug":"landing-page-la-gi","status":"publish","type":"post","link":"https:\/\/www.hostify.vn\/blog\/landing-page-la-gi\/","title":{"rendered":"Landing page l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c nhau gi\u1eefa Landipage v\u00e0 Website"},"content":{"rendered":"

Landing page l\u00e0 g\u00ec?<\/a><\/h2>\n

Landing page l\u00e0 m\u1ed9t trang web \u0111\u1ed9c l\u1eadp, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch marketing ho\u1eb7c qu\u1ea3ng c\u00e1o. Landing page l\u00e0 n\u01a1i nh\u1eefng ng\u01b0\u1eddi click v\u00e0o link trong email, qu\u1ea3ng c\u00e1o Facebook, Google, ho\u1eb7c nh\u1eefng n\u01a1i t\u01b0\u01a1ng t\u1ef1 trong trang web \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng trang web \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i tr\u00ean trang, landing page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 CTA (Call to action hay \u201ck\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng\u201d)<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a landing page<\/a> ch\u00ednh l\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 gi\u1ea3m chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i lead v\u00e0 chi ph\u00ed b\u00e1n h\u00e0ng.<\/p>\n

\"landing

Landing page l\u00e0 g\u00ec?<\/p><\/div>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa Landipage v\u00e0 Website<\/h2>\n

V\u1ec1 s\u1ed1 trang v\u00e0 \u0111\u1ecba ch\u1ec9 URL<\/h3>\n

M\u1ed7i Website s\u1ebd c\u00f3 nhi\u1ec1u trang v\u00e0 m\u1ed7i trang c\u00f3 \u0111\u1ecba ch\u1ec9 URL kh\u00e1c nhau. Trong khi \u0111\u00f3, Landing page ch\u1ec9 c\u00f3 duy nh\u1ea5t 1 trang v\u00e0 1 \u0111\u1ecba ch\u1ec9 URL.<\/p>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 website<\/a>, landing page t\u1ed3n t\u1ea1i ngo\u00e0i trang web c\u1ee7a b\u1ea1n. Khi v\u00e0o website, b\u1ea1n s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y b\u1ea5t k\u1ef3 n\u00fat n\u00e0o tr\u00ean thanh \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ec3 d\u1eabn \u0111\u1ebfn trang \u0111\u00edch \u0111\u00f3 c\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 landing page ch\u1ec9 truy c\u1eadp \u0111\u01b0\u1ee3c khi c\u00f3 link c\u1ee5 th\u1ec3.<\/p>\n

Landing page ph\u1ee5c v\u1ee5 cho m\u1ed9t lu\u1ed3ng truy c\u1eadp c\u1ee5 th\u1ec3, h\u1ecd nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 b\u1ecb thu h\u00fat do m\u1ed9t t\u00e1c nh\u00e2n tr\u01b0\u1edbc \u0111\u00f3 (c\u00f3 th\u1ec3 l\u00e0 b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o, email marketing…). Trong khi \u0111\u00f3, website ch\u00ednh l\u1ea1i ph\u1ee5c v\u1ee5 cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n. V\u1edbi m\u1ea1ng l\u01b0\u1edbi nh\u1eefng trang con \u0111\u01b0\u1ee3c\u00a0thi\u1ebft k\u1ebf\u00a0ch\u1eb7t ch\u1ebd, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111a d\u1ea1ng h\u01a1n so v\u1edbi trang \u0111\u00e1p.<\/p>\n

V\u1ec1 giao di\u1ec7n<\/h3>\n

Website cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, ki\u1ebfn th\u1ee9c, doanh nghi\u1ec7p v\u1edbi nhi\u1ec1u trang kh\u00e1c nhau. Do \u0111\u00f3, giao di\u1ec7n c\u1ee7a website kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 \u0111a d\u1ea1ng.<\/p>\n

Landing page ch\u1ec9 c\u00f3 1 trang nh\u1eb1m m\u1ee5c \u0111\u00edch d\u1eabn d\u1eaft v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u00e0m h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i m\u00e0 b\u1ea1n mu\u1ed1n. \u0110i\u1ec1u n\u00e0y b\u1eaft bu\u1ed9c landing page ph\u1ea3i c\u00f3 giao di\u1ec7n \u0111\u01a1n gi\u1ea3n v\u1edbi\u00a0n\u1ed9i dung tr\u00ecnh b\u00e0y h\u1ea5p d\u1eabn, c\u00f3 \u0111i\u1ec3m nh\u1ea5n, \u0111\u1eb7c bi\u1ec7t ph\u1ea3i c\u00f3 n\u00fat\u00a0Call to action<\/em>\u00a0\u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem.<\/p>\n

\"landing

Giao di\u1ec7n Landing page ch\u1ec9 c\u00f3 1 trang<\/p><\/div>\n

\u0110\u1ed1i v\u1edbi m\u00f4 h\u00ecnh kinh doanh nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c nhi\u1ec1u g\u00f3i d\u1ecbch v\u1ee5, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 website \u0111\u1ec3 kinh doanh tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean \u0111\u1ec3 \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 ch\u1ea1y event, b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p th\u00eam v\u1edbi landing page.<\/p>\n

T\u00f3m l\u1ea1i, website l\u00e0 trang th\u1ee5 \u0111\u1ed9ng c\u00f2n landing page l\u00e0 trang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Landing Page d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec?<\/h2>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o<\/h3>\n

Kh\u00f4ng ch\u1ec9 mang l\u1ea1i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u, thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng,\u00a0Landing Page\u00a0c\u00f2n\u00a0gi\u00fap ti\u1ebft ki\u1ec7m\u00a0\u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n chi ph\u00ed kh\u00f4ng nh\u1ecf. Khi x\u00e2y d\u1ef1ng\u00a0Landing Page\u00a0cho m\u1ee5c \u0111\u00edch ch\u1ea1y qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng, m\u1ea1ch l\u1ea1c v\u00e0 mang t\u00ednh thuy\u1ebft ph\u1ee5c cao.<\/p>\n

Khi t\u1eb7ng k\u00e8m m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5<\/h3>\n

N\u00ea\u0301u ba\u0323n mu\u00f4\u0301n t\u0103\u0323ng\u00a0ebook, h\u01b0\u01a1\u0301ng d\u00e2\u0303n, kho\u0301a ho\u0323c, voucher, ma\u0303 gia\u0309m gia\u0301,…cho kha\u0301ch ha\u0300ng \u0111\u00ea\u0309 thu th\u00e2\u0323p th\u00f4ng tin ng\u01b0\u01a1\u0300i du\u0300ng, t\u00f4\u0301t h\u01a1n h\u00ea\u0301t ba\u0323n n\u00ean\u00a0x\u00e2y d\u01b0\u0323ng landing page ng\u0103\u0301n, co\u0301 th\u00ea\u0309 la\u0300m 2-3 ca\u0301i va\u0300 th\u01b0\u0323c hi\u00ea\u0323n chi\u00ea\u0301n di\u0323ch A\/B testing xem landing na\u0300o mang la\u0323i hi\u00ea\u0323u qua\u0309 t\u00f4\u0301t nh\u00e2\u0301t.<\/p>\n

\u0110\u00e2y la\u0300 1 c\u00f4ng \u0111oa\u0323n kh\u00f4ng th\u00ea\u0309 thi\u00ea\u0301u trong 1 ph\u00ea\u0303u ba\u0301n ha\u0300ng\u00a0(sale funnel), chu\u0301ng ta x\u00e2y d\u01b0\u0323ng m\u00f4\u0301i quan h\u00ea\u0323 v\u01a1\u0301i kha\u0301ch ha\u0300ng tr\u01b0\u01a1\u0301c sau \u0111o\u0301 m\u01a1\u0301i qua\u0309ng ba\u0301 sa\u0309n ph\u00e2\u0309m sau.<\/p>\n

Ra m\u1eaft s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi<\/h3>\n

Khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a Doanh nghi\u1ec7p s\u1eafp ra m\u1eaft, vi\u1ec7c t\u1ea1o m\u1ed9t\u00a0Landing Page gi\u1edbi thi\u1ec7u\u00a0tr\u01b0\u1edbc v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. B\u00ean c\u1ea1nh \u0111\u00f3, ba\u0323n c\u00f2n co\u0301 th\u00ea\u0309 thu th\u00e2\u0323p th\u00f4ng tin kha\u0301ch ha\u0300ng mu\u00f4\u0301n nh\u00e2\u0323n th\u00f4ng ba\u0301o khi sa\u0309n ph\u00e2\u0309m ra m\u0103\u0301t ho\u1eb7c danh s\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u0103\u0323t ha\u0300ng tr\u01b0\u01a1\u0301c th\u00f4ng qua c\u00e1c form \u0111i\u1ec1n tr\u00ean\u00a0Landing Page gi\u1edbi thi\u1ec7u.<\/p>\n

\"landing

Landing page d\u00f9ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi<\/p><\/div>\n

Chu\u1ea9n b\u1ecb t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/h3>\n

Tr\u01b0\u1edbc khi t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n, du\u0300 l\u00e0 online\u00a0hay offline th\u00ec vi\u1ec7c t\u1ea1o m\u1ed9t\u00a0Landing Page\u00a0nh\u1eb1m thu h\u00fat l\u01b0\u1ee3t \u0111\u0103ng k\u00fd t\u1eeb nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m v\u00f4 c\u00f9ng c\u00f3 l\u1ee3i. Trong \u0111\u00f3, Landing Page ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o 5 th\u00f4ng tin c\u01a1 b\u1ea3n:<\/p>\n